1/18/2020 10 Steps: How to Develop a Successful Mobile Strategy for Business?

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10 Steps: How to Develop a Successful Mobile

Strategy for Business?
(https://www.newgenapps.com/blog/10-steps-how-
to-develop-a-successful-mobile-strategy-for-business)

Posted by Sales (https://www.newgenapps.com/blog/author/sales)

Jun 30, 2017 11:34:00 PM

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A mobile strategy is a way to incorporate mobile devices into your overall corporate
strategy. According to CMS report, average smartphone conversion rates are up 64%
as compared to that for desktops. This makes a mobile strategy altogether more

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1/18/2020 10 Steps: How to Develop a Successful Mobile Strategy for Business?

important for businesses. With 80% of internet users on smartphones, it is the time
when managers should start considering mobile presence as a “have to” for their
(//www.newgenapps.com)
business.

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Developing a mobile strategy from scratch takes time, research and methodology to
bring fruitful results. A good strategy should align with company's vision, engage
users (/blog/user-retention-in-mobile-engage-and-retain-app-users), initiate buying
action, distinguish the brand from competitors and should fall within the budget. But
how to develop a mobile business strategy that addresses all these major concerns?

Want to know the latest hacks to get your mobile app marketing sorted? Grab our
free eBook:

Get Your Mobile App Marketing e

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1/18/2020 10 Steps: How to Develop a Successful Mobile Strategy for Business?

How to Develop a(//www.newgenapps.com)

Successful Mobile Business
Strategy in 10 steps?
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To help you develop a mobile strategy focused on bringing profitable results for your
business we have streamlined a 10 steps approach to bring profitability to mobile:

1. Highlight Company’s Overall Strategy:

Your company’s overall strategy includes your mission, vision, goals, and targets.
Think of this as a long-term approach, you need your app to bring business for your
company and to make that possible it is important to make an app that can be useful
for the long run. You should know how an app would help 5 years down the road for
your company. To add value for your customer make sure that your company’s end
goal reaches out to the target user of the app.

Read More: How much does it cost to develop a mobile app? (/blog/how-much-does-

it-cost-to-develop-a-mobile-app)

2. Identify your User:

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1/18/2020 10 Steps: How to Develop a Successful Mobile Strategy for Business?

Users of an app can differ to a wide extent. It is important to distinguish target users
of the app from miscellaneous.(//www.newgenapps.com)
Your users can be differentiated by gender, age,
businesses or customers etc. A good app focuses on the target users and makes apt
use of the same. The common mistake made here is to guess the user’s taste and
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Sharespreferences and make important decisions on assumptions. This is where personas
come handy. You need to make different personas for different users and prioritize
accordingly.

Interesting Reads: 10 key metrics to measure user engagement on mobile

(/blog/mobile-app-analytics-10-key-metrics-to-measure-user-engagement)

3. SWOT Analysis:

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1/18/2020 10 Steps: How to Develop a Successful Mobile Strategy for Business?

Identifying the environment for the business brings in great insights for the decision
makers. What better way to analyze the business environment that SWOT analysis.
(//www.newgenapps.com)
SWOT stands for Strength, Weakness, Opportunity, and Threat. Strength and
weakness are internal factors like cash flows, resource pool, the expertise of
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developers etc. While opportunity and threat are external factors like competition,
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demand etc. Analyse the resources at your disposal - money, time, people and how
you can utilize them effectively.

Read More: 7 Essential Tips to Track the ROI of a Mobile App (/blog/7-mobile-app-
metrics-to-track-the-real-profits-made-by-an-app)

4. Competitor Analysis:

App stores are insanely crowded. If you are not able to differentiate yourself then you
won’t stand a chance against your competitors. You need to do a proper research on
all the apps that exist for the same purpose as yours. This way you will know what you
are exactly up against. The key insights you need to document are:

What my competitor is doing well?

What are the shortcomings of my competitors?
What are they not doing at all?

Read More: 10 Steps to Create a Successful Mobile App (/blog/bid/219838/10-

steps-to-create-a-successful-mobile-application)

5. Define your Pitch:

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1/18/2020 10 Steps: How to Develop a Successful Mobile Strategy for Business?

(//www.newgenapps.com)

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Next, you make a pitch. Define clearly what your app is about. It is always the one
factor of an app that catches the eye. For example, if it is coffee, it is StarBucks, if its
movie and entertainment tickets it is Ticketmaster, that’s how simple it is. You need to
establish your app as the go-to-place for your sphere. To initiate an action you need
give a compelling reason to use the app. A mobile app is very different from a website.
When you expect someone to download your app, you are asking them to give you the
real estate of their phones. That means you need to make every download count.
Starbucks simplifies the buying experience by making payments easy from mobile and
adds loyalty points to bring returning customers. A most common mistake is to think
mobile as a channel rather a touchpoint. As a touchpoint mobile facilitates interaction
and purchase for the product.

Read More: How Raise Funds for a Mobile App? (/blog/how-to-raise-funds-for-

mobile-apps-project-ideas)

6. Decide the type of app you want:

Now that you have made your idea clear and concise it is time to plan the
development. Based on your target audience you can choose between native or
hybrid app. A native app supports only one platform so you will need a separate app
for each platform. On the other hand, hybrid apps work on different platforms alike.
But hybrid apps involve a little more cost and reduce the quality of user experience.
Moreover, if your target audience is largely using a single platform then it is advisable
to go for the native app as they are faster and less prone to bugs.

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1/18/2020 10 Steps: How to Develop a Successful Mobile Strategy for Business?

Read More: 10 Mobile App Development Trends in 2018 (/blog/top-10-mobile-app-

development-trends-for-2018)
(//www.newgenapps.com)

 
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7. Decide your app development methodology:

Agile Methodology

The next thing that comes in development methodology is development practice. You
can get your app developed using either Agile or Waterfall methodology. In Waterfall
development, you decide the parameters for development and start development in
the form of a step by step process. While in Agile methodology (/blog/what-is-agile-
development-meaning-types-business-use) work is performed simultaneously on
different sections of the app. All sections work together and support each other. They
benefit of Agile over Waterfall is that in case of a change, developers need not go back
to a stage and return again thereby not repeating the entire process.

Read More: 10 Biggest Risks to Mobile App Security (/blog/10-biggest-risks-to-

mobile-apps-security)

8. Where to place development:

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1/18/2020 10 Steps: How to Develop a Successful Mobile Strategy for Business?

If you have an IT team ready or have the experience and resources to build your own
team from scratch then you can opt to develop your app in-house. But if not then it
(//www.newgenapps.com)
makes more sense to outsource app development. A considerable amount of time and
resources go into designing a good app and building a team will only cost you more
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Sharesoverheads. You can always develop your in-house team once you are ready to scale
your business. For first-time entrepreneurs, it is easier to outsource development
than to do everything on their own.

9. Decide go-to-market strategy:

(https://conceptallies.com/)

You need to decide your market strategy before you launch your app. Questions like
What platforms to target? How to convey your USP and How to gain traction are all
important considerations. To make your app visible, you can leverage app
advertisements and banner ads. Using coupons and app specific offers can also help if
applicable to your business. Your market strategy is incomplete without a target and
means to measure it. Your tools here include app analytics and target can be the
number of downloads, user interaction, sales etc.

Here is a detailed guide on how to stand-out in app market with app market
(https://www.newgenapps.com/blog/9-tips-to-stand-out-in-app-market)

10. What Testing Practice to use:

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1/18/2020 10 Steps: How to Develop a Successful Mobile Strategy for Business?

No matter how hard we try, there is always that one bug that trolls us in the end. That
one bug steals all the traction.(//www.newgenapps.com)
While not much can be done to completely eradicate
the chance of this happening, one can definitely try. The roles and responsibilities for
the testing team needs to be clearly defined. The structure of the test plan and
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Sharesoperating systems, and versions that need to be tested will always stay the same.
What changes from one release to another will be the test cases and the criteria for
what constitutes a ‘pass’ or a ‘fail’ for a specific scenario.

So what next? Let’s get your mobile strategy into

action:

Many challenges are faced due to lack of resources in both spending budget and staff
which leads to the delay in application updates as well as understanding the
consumer needs. Developing a successful mobile strategy is never an easy task but if
you plan it well you can definitely succeed. Once you are through with the research,
you can start developing and this where our expertise comes handy. If you want to get
your mobile strategy moving, then you are at the right place. We at NewGenApps
specialize in developing mobile apps (/technology/mobile-app) that make their mark
in app markets. If you have a compelling idea, you want to see succeed - contact us.
(/contact)

Contact Us
(https://www.newgenapps.com/c
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Topics: Mobile Applications (https://www.newgenapps.com/blog/topic/mobile-applications)

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