DEFINITION OF TERMS

Employee - The person who works in the business.

Product - refers to anything that can be offered to the customers such as bread, cake and Etc.

Place - to make the product conveniently available to the target market consistent with their
purchasing pattern.

Promotion- to build and improve consumer demand. It has four components:

A. Advertising- to effectively inform or persuade the target market.
B. Public relations- to offer a positive image of the company and the brand.
C. Selling- to get consumers to buy
D. Sales Promotion- to convince customers to buy immediately.

Price- to make the product Affordable to the target market and reflect the value of benefits
provided.

Marketing- Managing markets to bring about exchanges and refer for the purpose of creating
Value and Satisfying needs and wants.

Marketing Strategies – specify target market and related marketing mix.