BUSINESS PLAN

Cover Sheet:
Business Name, Address, Phone Number, Principals
Executive Summary or Statement of Purpose
CHAPTER I
SOCIAL SIGNIFICANCE
a. Proprietor
b. Seller
c. Government
d. Communities
e. Supplier
CHAPTER II
MARKETING ASPECTS
A. Analyzing the Marketing Environment
Internal Environment (Micro)
Business
Suppliers
Competitors
Customers

External Environment (Macro)

Demographic Environment
Economic Environment
Technological Environment
Political Environment
Cultural Environment

B. Description of the Business (Follow Business Guidelines A)

C. Marketing Management
A. The 4P’s of Market
Product
1. Product to be offered
(Also follow Business Plan Guidelines Letter B)
2. Pricing Strategies (Follow Business Guidelines)
3. Promotional Strategies (You can present a sample of flyers here, or through the
commercial you made for your products) (Also Follow Business Guidelines)
 4. Process (Procedure in making a product)
From Input to Process to Output

D. Market Analysis
A. Target Market
B. Business Location (Follow letter E business guidelines)
C. Vicinity Map
D. Business Competitors (Follow letter F Business Guidelines)
E. SWOT Analysis
F. PEST Analysis (For Organizational and Management subject only)

CHAPTER II
TECHNICAL ASPECTS
A. Business Product (No need to Explain)
B. Business Name/ Brand Name
C. Business Tag-line
D. Mission, Vision Values
E. Distribution Channel
CHAPTER III
ORGANIZATION AND MANGEMENT
A. Forms of Ownership (Always Sole Proprietorship) – you can search what does sole
proprietorship means to you.
B. Organizational Chart
C. Hiring Procedure
D. Salaries and Benefits
E. Labor Contract
F. Duties and Responsibilities
G. General Business Policies
A. Workdays and Hours
B. Working Attire
C. Attendance Policies
CHAPTER IV
FINANCIAL ASPECTS
A. Cost of Goods Sold and Selling Price
Show the amount canvass per ingredients.
B. Basic Financial Statement