National College of Ireland

BAHBSM3

Strategic Management
COURSEWORK (50%)

Due Date: 28th March 2018

Requirements:

Part A
You are required to conduct a P.E.S.T. and SWOT analysis of your own organization.

Marking Scheme:
Completeness: 25 Marks
Relevance: 15 Marks
Document presentation: 5 Marks
Bibliography (5 references): 5 Marks

Part B
Based on the case study provided (Moodle) you are required to conduct an assessment of Cisco’s
strategy. Your assessment must include the following:
The Application of two analytical frameworks discussed in class* and a brief explanation /
justification for your choice of the frameworks and identify and discuss two major “strategic
developments” in Cisco between 2009 and the present

Marking Scheme:
Completeness: 25 Marks
Relevance: 15 Marks
Document presentation: 5 Marks
Bibliography (5 references): 5 Marks

Word count: 2,500

Notes
Your assignment must be uploaded to Moodle on or before the date stated

The cover page of your submission must show your name and student number.

*Excludes: SWOT, P.E.S.T. or P.E.S.T.L.E. or P.E.S.T.I.