BEAUTYHEALTH

Executive Summary
My business is related to cosmetics that would compete to the local and global market. We sell
cosmetics that will suites in the taste of women’s in all ages due to the safe and the quality of the
products that we offer.
My plantation is located in Bagacay Alabel Sarangani Province
Our objectives is to:
-Promote safety cosmetics
-Increase sales volume by 20 percent in 12 months
-Provide affordable healthy product
Company Background
Beautyhealth is the brand of the products of May Joy A. Redondiez where she promote
the safe and quality cosmetics that will be highly in demand when it is known in the industry.
Her idea on making cosmetics built when she was on her college days. She was indeed a fan
on doing make up and it inspire her to do cosmetics on her own. She started making Organic
liptint that sold out on her friends. She continued the business and now build her own
plantation.
Later on she innovates the product from organic liptint to different kind of cosmetics.

Marketing plan

Product or Services

 Blush

 Eyeshadow palette
 Lipstick
 Liptint-
 Face mask
 Make up brush set.
 Mascara
 Moisturizer
Target Market

All the women’s in this generation upto the future

Area and coverage:

Stalls of my products on the Mall, available in Watsons

Consumer/customers:

Consumed by all women’s ages. Men’s are also able to attain my product like ace mask and
moisturizer for healthy skin.
Demand and Supply Demands

Total potential demand:

Cosmetics are on demand nowadays because women are conscious on their beauty.
Beautyhealth suits in their needs due to its safe ingredients. This product might not be discover
at first but with the help of advertisement it will be soon discover.

Present supplies

My suppliers will be the farmers on local areas here in Philippines that gives quality fruits. No
harm chemicals that has been use.

Present competitors:

Maybeline
Loreal
Avon
Other local and international competitors

Project soles:

2,000,000 will be the starting capital considering that the business is just starting. All of the
expenses of my products including the building of my own plantation and the salary of my
employees will be covered of the said amount.

Profit:

50%-70% of my expenses

In volume and in pesos

Liptint…………………………..120 php

Mascara……………………….180 php
Moisturizer………………….(10ml- 8 php/50ml-40 php/100ml-78 php)
Face mask……………………30 php
Lipstick…………………………250 php
Eyeshadow pallete ………(8colors-150 php/ 15colors- 300 php/20-500 php)
Blush……………………………..99php

Marketing Program/Strategy:

-You have to set lower and sustainable price to compete with the competitors

Marketing Selling expenses:

Space rent- 30,000
Production 700,000
Equipment’s- 900,000
Employee’s salary-348,000
Total expenses= 1,998,000
 Operational plan

Technical production description:

My product is Blush, lipstick, liptint, face mask, make up brush set, mascara and moisturizer.
Since women’s are so conscious on their beauty nowadays cosmetics are in demand. Beautyhealth will
give beauty in natural and safest way that cost you small amount of money compare to expensive
operation.

Production/Operation process:
All of the procedure will be run by the machines. And employees will be the one who assess the
machines. As the production goes on employees who are assigned on specific areas will do their
works. They are the ones who put the ingredients on the machines and checking the
temperature, check the ingredients.
Employees will do the packaging method from filling the containers, labelling up to putting it
into the box.

Duration per step per batch:

2-3 hours per batch ensuring the quality assurance and control on every released products

Labor and machine requirement:

30 persons
Pasteurization machine
Mixing machine
Refrigerator
Gas stove
Molding machine
Heat press machine

Production Schedule:
The production is being done only from Monday-Saturday 10:00 am to 5:00 pm.
Labor Requirement:
Qualification of employees

Male or Female

Self-motivated

Leadership skills

Mastery on work field

Excellent time management skills

Degree fields in marketing or business administration

Have work experience at least 2 years

Have taken college courses in book keeping (Finance)

Machinery/Equipment requirement:
Pasteurization machine
Mixing machine
Refrigerator
Gas stove
Molding machine
Heat press machine

Materials / supplies requirements:

Blush:
Talc, hibiscus powder, mineral oils, Mineral oils,Vitamin E.
Liptint:
Moisturizer, hibiscuss powder, water, seed oil, fruit oil, she butter, fruit flavor
Lipstick:
Carnauba wax, beeswax, olive oil, mineral oit, fruit stain
Face mask:
Honey, aloe vera, turmeric, yogurt, mineral oil, lemon, coconut milk, lemon, coffee, oatmeal
Make up brush:
Horse and goat hair, wood, paint
Mascara:
Mineral oil, castor oil, carnauba wax, black tea, cocoa and berries
Moisturizer:
Aloe vera extract, mineral oils, protiens, glycerol, water
Cellophane
Empty bottles
Paper bags
Knives
Cupboard
Ecobags/ paperbags

Plant/Factory location:
Bagacay Alabel Sarangani Province

Utilities requirement:
Electricity
Water

Plant layout:

\
Waste disposal system:

Quality control system:

To insure quality of the products we have undergone in case of failure we need to

repeat the making of candy to insure quality. The products will undergo it was dermatologically
test and was FDA.
Organizational Chart

OWNER/CEO

marketing sales operation finance

Qualification of employees

Male or Female

Self-motivated

Leadership skills

Mastery on work field

Excellent time management skills

Degree fields in marketing or business administration

Have work experience at least 2 years

Have taken college courses in book keeping (Finance)

Office equipment:

Laptop

Printer

Bond papers

0ffice table

Sofa

Frames

Administrative expenses:

Workers salary

Higher position regular workers 35,000 per month

26 employees on factory 8,000 per month

SSS (40%)

Utilities 2000 per month

Internet 2000 per month