1)Why has apple been so successful? What do you attribute it to?

 Clever strategic moves, innate sense of market timing and a deep commitment to
understanding how people used computing devices and desire to develop “insanely
great products”. This enthusiasm remarkably matched the needs abilities and dreams
of millions of customers
 Company defied conventional business logic and was bold enough to experiment out
sides its core market to build retail stores when others were moving to direct sales
distribution models. This helped apple to gain huge “foot traffic”
 “Apple Way”- Deep commitment towards their products and services at its core,
Design thinking, clear development strategy and execution which was propelled by
the CEO, who was also the chief innovator
 Simplicity in design and use – which was well thought through(simplicity is the
ultimate sophistication)
 Capability to build it is not commoditized
 Apples ability to tap into a sense of what is popular, fashionable and trendy
 Platform strategy was effectively used by apple which provided extra value
proposition to the customer and keen attention to the beauty of products
 Put customer at the center and examine “what do people expect?”
 At apple they worry about the smallest of details
 Designs, product concepts and early prototype were kept highly confidential

Broadly Creativity& Innovation, Attention to detail and simplicity are some major attributes
which contributed to apples success.