EVIDENCE 6 SEGMENTATION DESCRIBING POTENTIAL CLIENTS

o Where do you usually buy your cleaning products?

Usually, I buy my cleaning products in store of my neighborhood , or in a Supermarket

located near to my house, his name is Supermarket Popular.

o Do you consider yourself as a neat person? Why?

Yes, I am a neat person, I help my family in your difficult moments, I am honest, worker
and my wife say that I am a good husband.

o Do you feel satisfied with the cleaning products you buy? Why?

Yes, I buy products of quality because they are for care of my family. lso I search the
best products in the market

o What kind of cleaning product would you like it to be improved? Why?

The soap, definitely It´s a product that pollute the environment, the water an too
damages the hands, the clothes and the home appliances.

o Mention 5 cleaning product brands you consider as the best ones

Soap Ariel for the care of the clothes

toothpaste Colgate
dishwashing soap Axión
Shampoo Head & Shoulders
Soap Johnson & Johnson

o Which are the most important aspects to be taken into account to choose a
cleaning product brand?

The quality it´s the most important , also that the brand is recognized in the market, the
price is generally competitive with the other brands.

o Imagine you are promoting a new product. Describe it and write in ten lines the
reasons to convince your potential clients to buy your product.

Good afternoon, you have a moment please for you can see this new product of clean ?
Thank You, In this moment I have this product for the clean to the home His name is
WINNER SOAP, It is a soap that carefully your hands and it is friendly with the
environment , regarding to the clothes, clean and scent with a softness that you will love
This soap is efficient, and economical, only with one measure, it is enough for a
complete cycle of washing, it is also used to wash your floors and other cleaning tasks
And for the price do not worry, it is at the level of the best in the market, you carry a unit
and we give you another of present.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto

o servicio, de acuerdo con el país ya seleccionado.

Families of stratum 3 -6 with children, interested in taking care of health and care of the
environment, also in the quality of our products, which are offered at a fair price.

3. En base a la población descrita con anterioridad elabore una encuesta en

inglés para ser aplicada a esta población.

ENCUESTA (POLL)

How often do you wash your clothes at home? 1 or 2 times a week? more ?

The soap you use to wash your clothes, has high performance? enough for the
whole month?

When you buy soap for clothes, what do you look for price or quality?

Do you like to buy your soap in large or small packaging?

the cleaning power of your usual soap is good?

Here is a free sample of our cleaning product for you, Thank you