PESTEL ANALYSIS – COUNTRY: ………………………………………………………………………………………………………

Evaluate CHINA in terms of attractiveness as a new source market for an alpine destination.

Think about which of the following criteria are most important for this assignment.

Dimension Political Economical Social Technological Environmental Legal

Possible indicators Government policy Economic growth Populations growth Technology incentives Weather Discrimination laws
Political stability Exchange rates rate Level of innovation Climate Antitrust laws
Corruption Interest rates Age distribution Automation Environmental policies Employment laws
Foreign trade policy Inflation rates Career attitudes R&D activity Climate change Consumer protection
Tax policy Disposable income Safety emphasis Technological change Pressures from NGO’s laws
Labour law Unemployment rates Health consciousness Technological Ecological movements Copyright and patent
Trade restrictions Lifestyle attitudes awareness laws
Cultural barriers Health and safety laws
Description

Evaluation: 1-10

1 = not attractive at all, 10 = highly attractive