CHAPTER-1

 INTRODUCTION

WHAT IS MARKETING?

Marketing is the social process by which individuals and organizations obtain what
they need and want through creating and exchanging value with others.

-Kotler and Armstrong (2010).

OR
Marketing is the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers,
clients, partners, and society at large. (Approved October 2007)

-American Marketing Association Board of Directors. Accessed 2012.

 MARKETING CONCEPT
The 'marketing concept' proposes that in order to satisfy the organizational
objectives, an organization should anticipate the needs and wants of consumers
and satisfy these more effectively than competitors. This concept originated from
Adam Smith's book The Wealth of Nations, but would not become widely used until
nearly 200 years later. Marketing and marketing concepts are directly related.

Given the centrality of customer needs and wants in marketing, a rich understanding of
these concepts is essential:
1.Needs: Something necessary for people to live a healthy, stable and safe life. When needs
remain unfulfilled, there is a clear adverse outcome: a dysfunction or death. Needs can be
objective and physical, such as the need for food, water and shelter; or subjective and
psychological, such as the need to belong to a family or social group and the need for self-
esteem.

2. Wants: Something that is desired, wished for or aspired to. Wants are not essential for basic
survival and are often shaped by culture or peer-groups.
3. Demands: When needs and wants are backed by the ability to pay, they have the potential to
become economic demands.

 MARKETING ORIENTATION
A marketing orientation has been defined as a "philosophy of business
management." or "a corporate state of mind" or as an "organisation[al]
culture" Although scholars continue to debate the precise nature of specific
orientations that inform marketing practice, the most commonly cited
orientations are as follows :

 Product orientation
A firm employing a product orientation is mainly concerned with the quality of its
own product. A product orientation is based on the assumption that, all things being
equal, consumers will purchase products of a superior quality. The approach is most
effective when the firm has deep insights into customers and their needs and
desires derived from research or intuition and understands consumers' quality
expectations and reservation prices.
 Sales orientation
A firm using a sales orientation focuses primarily on the selling/promotion of the
firm's existing products, rather than determining new or unmet consumer needs or
desires. Consequently, this entails simply selling existing products, using promotion
and direct sales techniques to attain the highest sales possible.The sales orientation
"is typically practised with unsought goods." One study found that industrial
companies are more likely to hold a sales orientation than consumer goods
companies.
 Production orientation
A firm focusing on a production orientation specializes in producing as much as
possible of a given product or service in order to achieve economies of
scale or economies of scope. A production orientation may be deployed when a high
demand for a product or service exists, coupled with certainty that consumer tastes
and preferences remain relatively constant (similar to the sales orientation). The
so-called production era is thought to have dominated marketing practice from the
1860s to the 1930s, but other theorists argue that evidence of the production
orientation can still be found in some companies or industries.
 Marketing orientation
The marketing orientation is perhaps the most common orientation used in
contemporary marketing. It is a customer-centric approach that involves a firm
basing its marketing program around products that suit new consumer tastes.
Firms adopting a marketing orientation typically engage in extensive market
research to gauge consumer desires, use R&D to develop a product attuned to the
revealed information, and then utilize promotion techniques to ensure consumers
are aware of the product's existence and the benefits it can deliver.

The marketing orientation often has three prime facets, which are:
1.Customer orientation: A firm in the market economy can survive by
producing goods that persons are willing and able to buy. Consequently,
ascertaining consumer demand is vital for a firm's future viability and even
existence as a going concern.

2.Organizational orientation: In this sense, a firm's marketing

department is often seen as of prime importance within the functional level
of an organization. Information from an organization's marketing department
would be used to guide the actions of other department's within the firm. As
an example, a marketing department could ascertain (via marketing
research) that consumers desired a new type of product, or a new usage an
existing product. With this in mind, the marketing department would inform
the R&D department to create a prototype of a product/service based on
consumers' new desires.

3.Mutually beneficial exchange: In a transaction in the market economy, a

firm gains revenue, which thus leads to more profits/market share/sales. A
consumer on the other hand gains the satisfaction of a need/want, utility,
reliability and value for money from the purchase of a product or service. As
no-one has to buy goods from any one supplier in the market economy, firms
must entice consumers to buy goods with contemporary marketing ideals.

 Societal marketing orientation: A number of scholars and practitioners

have argued that marketers have a greater social responsibility than simply
satisfying customers and providing them with superior value. Instead,
marketing activities should strive to benefit society's overall well-being.
Marketing organisations that have embraced the societal marketing concept
typically identify key stakeholder groups such as employees, customers, and
local communities. They should consider the impact of their activities on all
stakeholders.

 THE MARKETING MIX

The marketing mix refers to the set of actions, or tactics, that a company
uses to promote its brand or product in the market. The 4Ps make up a
typical marketing mix - Price, Product, Promotion and Place. However,
 nowadays, the marketing mix increasingly includes several other Ps like
People, Process and Physical Evidence as vital mix elements.

 What are the 4Ps of marketing for PRODUCTS and SERVICE?

Price: refers to the value that is put for a product. It depends on costs of
production, segment targeted, ability of the market to pay, supply - demand
and a host of other direct and indirect factors. There can be several types of
pricing strategies, each tied in with an overall business plan. Pricing can also
be used a demarcation, to differentiate and enhance the image of a product.

Product: refers to the item actually being sold. The product must deliver a
minimum level of performance; otherwise even the best work on the other
elements of the marketing mix won't do any good.

Place: refers to the point of sale. In every industry, catching the eye of the
consumer and making it easy for her to buy it is the main aim of a good
distribution or 'place' strategy. Retailers pay a premium for the right location.
In fact, the mantra of a successful retail business is 'location, location,
location'.

Promotion: this refers to all the activities undertaken to make the product or
service known to the user and trade. This can include advertising, word of
mouth, press reports, incentives, commissions and awards to the trade. It
can also include consumer schemes, direct marketing, contests and prizes.

People:Thorough research is important to discover whether there are

enough people in your target market that is in demand for certain types of
products and services.The company’s employees are important in marketing
because they are the ones who deliver the service. It is important to hire and
train the right people to deliver superior service to the clients.

Process : The systems and processes of the organization affect the

execution of the service.So, you have to make sure that you have a well-
tailored process in place to minimize costs.It could be your entire sales
funnel, a pay system, distribution system and other systematic procedures
and steps to ensure a working business that is running effectively.
 Physical Evidence: In the service industries, there should be physical
evidence that the service was delivered. Additionally, physical evidence
pertains also to how a business and it’s products are perceived in the
marketplace.
 THE MARKETING ENVIROMENT
The term "marketing environment" relates to all of the factors (whether internal,
external, direct or indirect) that affect a firm's marketing decision-making/planning.
A firm's marketing environment consists of three main areas, which are:

 The macro-environment, over which a firm holds little control

 The micro-environment, over which a firm holds a greater amount (though not
necessarily total) control
 The internal environment, which includes the factors inside of the company itself

 The macro-environment
A firm's marketing macro-environment consists of a variety of external factors that
manifest on a large (or macro) scale. These are typically economic, social, political
or technological phenomena. A common method of assessing a firm's macro-
environment is via a PESTLE (Political, Economic, Social, Technological, Legal,
Ecological) analysis. Within a PESTLE analysis, a firm would analyze national
political issues, culture and climate, key macroeconomic conditions, health and
indicators (such as economic growth, inflation, unemployment,etc.), social
trends/attitudes, and the nature of technology's impact on its society and the
business processes within the society.

 The micro-environment
A firm's micro-environment comprises factors pertinent to the firm itself, or
stakeholders closely connected with the firm or company.
A firm's micro-environment typically spans:

 Customers/consumers
 Employees
 Suppliers
 The Media
By contrast to the macro-environment, an organization holds a greater degree of
control over these factors.
  The internal environment
A firms internal environment consists of factors inside of the actual company. These
are factors controlled by the firm and they affect the relationship that a firm has
with its customers. These include factors such as:

 Labor
 Inventory
 Company Policy
 Logistics
 Budget
 Capital Assets
 CHAPTER-2
 What is FMCG?
Fast-moving consumer goods (FMCG) or consumer packaged
goods (CPG) are products that are sold quickly and at relatively low cost.
Examples include non-durable goods such as packaged
foods, beverages, toiletries, over-the-counter drugs and many
other consumables. In contrast, durable goods or major appliances such as
kitchen appliances are generally replaced over a period of several years.

OR

These are consumer goods products that sell quickly at relatively low cost –
items such as milk, gum, fruit and vegetables, toilet paper, soda, beer and over-
the-counter drugs like aspirin.
Nearly everyone in the developed and developing world uses fast-moving
consumer goods (FMCC) every day. They are the small-scale consumer
purchases we make at the produce stand, grocery store, supermarket and
warehouse outlet. FMCG have short shelf lives, so, while the profit margin on
individual FMGG sales is low, the volume of sales makes up for it. The market
for $3.99 orange juice is a lot larger than the market for $399 juicing machines.

 CHARACTERISTIC

The following are the main characteristics of FMCGs:

From the consumer's perspective

 Frequent purchase
 Low involvement (little or no effort to choose the item)
 Low price
 Short shelf life
 Rapid consumption

From the marketer's perspective

 High volumes
 Low contribution margins
 Extensive distribution networks
  The List Of 5 Indian FMCG Compaies.

 Dabur
 Amul
 ITC
 Hindustan Unilever
 Nestle

 Dabur

Type Public

Traded as BSE: 500096

NSE: DABUR

Industry Consumer goods

Founder S.K. Burman

Headquarters Dabur Corporate Office,

Kaushambi, Sahibabad, Ghaziabad, Uttar
Pradesh, India

Area served Worldwide

Key people Anand Burman

Chairman
Amit Burman
Vice Chairman

Sunil Duggal
Chief Executive Officer
Products Health supplements
OTC & Ayurvedic medicines
Personal care
Oral care
Digestives
Foods
Home Care

Revenue ₹76.80 billion (US$1.2 billion) (2016-2017)[1]

Owner Burman family

Number of 7,243 (2016-17)[2]

employees

Dabur (Dabur India Ltd.) (Devanagari: डाबर, derived from Daktar Burman) is
India's largest Ayurvedic medicine & natural consumer products manufacturer.
Dabur demerged its Pharma business in 2003 and hived it off into a separate
company, Dabur Pharma Ltd. German company Fresenius SE bought a 73.27%
equity stake in Dabur Pharma in June 2008 at Rs 76.50 a share.
Dabur's Healthcare Division has over 260 products for treating a range of ailments
and body conditions, from common cold to chronic paralysis. Dabur International, a
fully owned subsidiary of Dabur India formerly held shares in the UAE based
Weikfield International, which it sold in June 2012.

 History

In the mid-1880s, an Ayurvedic practitioner Dr. S.K. Burman concocted

medicines for diseases like cholera and malaria. He went on to set up Dabur
India Ltd in 1884 to mass-produce his Ayurvedic formulations. His son, C.L.
Burman, set up Dabur's first R&D unit. The current chairman, Dr. Anand
Burman, and vice-chairman Amit Burman, are part of the fifth generation of the
Burman family. The Burmans were among the first business families in India to
separate ownership from management when they handed over the management
of the company to professionals in 1998.
  Revenue Source Of Dabur

 Dabur Research Foundation

 Chyawanprash
 Mumbai Magicians (Hockey India League team)
 Pune Pistons (Indian Badminton League team)
 Babool (brand) of toothpaste
 meswak brand of toothpaste
 Teeth cleaning twig (datun)
  Amul

Type Cooperative

Industry Dairy/Fast-moving consumer good (FMCG)

Founded 1946 by Tribhuvandas Patel

Headquarters Anand, Gujarat, India

Key people Tribhuvandas Patel, Dr.Verghese Kurien -

Manager, General Manager, later Chairman
(1949-2006) and H. M. Dalaya (1949 - )

Revenue US$5.9 billion (2016–17)

Number of 750 employees of Marketing Arm & 3.6

employees million milk producer members[1]

 History
Amul is an Indian dairy cooperative, based at Anand in the state of Gujarat,
India.Formed in 1948, it is a brand managed by a cooperative body, the Gujarat
Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly
owned by 3.6 million milk producers in Gujarat.The white revolution was
spearheaded by Tribhuvandas Patel under the guidance of Sardar Patel and
Verghese Kurien. As a result, Kaira District Milk Union Limited was born in 1946.
Tribhuvan das became the founding chairman of the organization which he led
till his last day of his life. He hired Dr. Kurien three years after the white
revolution. He convinced Dr.Kurien to stay and help with the mission rest was
history in the dairying industry.Amul spurred India's White Revolution, which
made the country the world's largest producer of milk and milk products. In the
process Amul became the largest food brand in India and has ventured into
markets overseas.Dr Verghese Kurien, founder-chairman of the GCMMF for more
than 30 years (1973–2006), is credited with the success of Amul. Amul products
are now available in more than 60 countries in the world.
 Products And Brands

 Amul Milk
 Bread Spreads
 Cheese
 UHT Milk
 Beverage Range
 Amul PRO
 Ice Cream
 Paneer
 Dahi
 Ghee
 Milk Powders
 Mithai Range
 Mithai Mate
 Chocolates
 Lactose Free Milk
 Fresh Cream
 Amul Sour Cream
 Pouch Butter Milk
 Amul Cattle Feed
 Recipes
 Happy Treats
  Hindustan Unilever

Type Public limited company

Traded as BSE: 500696

BSE SENSEX Constituent

Industry Consumer goods

Predecessor Hindustan Vanaspati Manufacturing

Company (1931-1956)
Lever Brothers India Limited (1933-1956)
United Traders Limited (1935-1956)
Hindustan Lever Limited (1956-2007)

Founded 1933; 85 years ago

Headquarters Mumbai, India

Key people Sanjiv Mehta (CEO and MD)[1]

Products Foods, cleaning agentspersonal care

products and water purifiers.

Revenue ₹34,487 crore (US$5.4 billion) (2016-17)[2]

Operating ₹6,047 crore (US$950 million)(2016-17)

income

Net income ₹4,490 crore (US$700 million) (2016-17)

Number of 18,000 (2014)

employees

Parent Unilever
HUL is the market leader in Indian consumer products with presence in over 20
consumer categories such as soaps, tea, detergents and shampoos amongst others
with over 700 million Indian consumers using its products. Sixteen of HUL’s brands
featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual
Survey (2008). According to Brand Equity, HUL has the largest number of brands in
the Most Trusted Brands List. It has consistently had the largest number of brands
in the Top 50, and in the Top 10 (with 4 brands).

 History

Hindustan Unilever Limited (HUL) is an Indian consumer goods company based

in Mumbai, Maharashtra. It is a subsidiary of Unilever a dutch-british
company. HUL's products include foods, beverages, cleaning agents, personal care
products and water purifiers.
HUL was established in 1933 as Lever Brothers and, in 1956, became known as
Hindustan Lever Limited, as a result of a merger among Lever Brothers, Hindustan
Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It employs over 16,000
workers, while it also indirectly helping to facilitate the employment of over 65,000
people.The company was renamed in June 2007 as "Hindustan Unilever Limited".

 Products And Brands

Food

 Annapurna salt and spices

 Bru coffee
 Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea
 Kissan squashes, ketchups, juices and jams
 Lipton tea
 Knorr soups & meal makers and soupy noodles
 Kwality Wall's frozen dessert
 Modern Bread, ready to eat chapattis and other bakery items(now sold to
Everstone Capital)
 Magnum (ice cream)

Homecare Brands

 Active Wheel detergent

 Cif Cream Cleaner
 Comfort fabric softeners
 Domex disinfectant/toilet cleaner
 Rin detergents and bleach
 Sunlight detergent and colour care
 Surf Excel detergent and gentle wash
 Vim dishwash
 Magic – Water Saver

Personal Care Brands:

 Aviance Beauty Solutions

 Axe deodorant and aftershaving lotion and soap
 LEVER Ayush Therapy ayurvedic health care and personal care products
 Breeze beauty soap
 Brylcreem hair cream and hair gel
 Clear anti-dandruff hair products
 Clinic Plus shampoo and oil
 Close Up toothpaste
 Dove skin cleansing & hair care range: bar, lotions, creams and anti-perspirant
deodorants
 Denim shaving products
 Fair & Lovely skin-lightening products
 Hamam
 Indulekha ayurvedic hair oil
 Lakmé beauty products and salons
 Lifebuoy soaps and handwash range
 Liril 2000 soap
 Lux soap, body wash and deodorant
 Pears soap, body wash
 Pepsodent toothpaste
 Pond's talcs and creams
 Rexona soap
 Sunsilk shampoo
 Sure anti-perspirant
 Vaseline petroleum jelly, skin care lotions
 TRESemmé
 TIGI

Water Purifier Brand

 Pureit Water Purifier

  ITC
Type Public

Traded as BSE: 500875

NSE: ITC
BSE SENSEX Constituent
CNX Nifty Constituent

Industry Conglomerate

Predecessor W.D. & H.O. Wills .

Founded 24 August 1910[1][2]

(as Imperial Tobacco Company of
India)

Headquarters Kolkata, West Bengal, India

Key people [Y C Deveshwar](Chairman)

Products Consumer goods

Tobacco
Hotels
Agribusiness
Paperboards & specialty papers
Packaging
Information technology

Revenue ₹60,493 crore(US$9.5 billion) (2017)

Operating income ₹15,037 crore(US$2.4 billion) (2015)

Net income ₹10,471 crore(US$1.6 billion) (2017)

Total assets ₹32,159 crore(US$5.0 billion) (2015)

 Number of 25,959 (Mar 2013)
employees

Divisions ITC Infotech, Surya Nepal Pvt. Ltd.

Formerly known as the Imperial Tobacco Company, ITC is one of India's

foremost private sector companies with a market capitalization of over US $
30 billion and a turnover of US $ 6 billion. ITC is rated among the World's
Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable
Companies by Forbes magazine, among India's Most Respected Companies by
Business World and among India's Most Valuable Companies by Business
Today. ITC ranks among India's `10 Most Valuable (Company) Brands', in a
study conducted by Brand Finance and published by the Economic Times. ITC
also ranks among Asia's 50 best performing companies compiled by Business
Week.
 History

ITC was formed on 24 August 1910 under the name of Imperial Tobacco Company
of India Limited,and the company went public on 27 October 1954. The earlier
decades of the company's activities centered mainly around tobacco products. In
the 1970s, it diversified into non-tobacco businesses.In 1975, the company
acquired a hotel in Chennai, which was renamed the ITC-Welcomgroup Hotel Chola'
(now renamed to WelcomHotel Chennai).In 1985, ITC set up Surya Tobacco Co.
in Nepal as an Indo-Nepali and British joint venture, with the shares divided
between ITC, British American Tobacco and various independent domestic
shareholders in Nepal. In 2002, Surya Tobacco became a subsidiary of ITC and its
name was changed to Surya Nepal Private Limited.In 2000, ITC launched the
Expressions range of greeting cards, the Wills Sport range of casual wear, and a
wholly owned information technology subsidiary, ITC Infotech India Limited.In
2001, ITC introduced the Kitchens of India brand of ready-to-eat Indian recipes,
which are produced and sold internationally, at first in cans and later in retort
packages, and more recently online and at festivals In 2002, ITC entered
the confectionery and staples segments and acquired
the Bhadrachalam Paperboards Division and the safety matches company WIMCO
Limited.ITC diversified into body care products in 2005.In 2010, ITC launched its
handrolled cigar - Armenteros - in the Indian market.The company began online
sales in 2014.
  Products And Brands

 Foods: ITC's major food brands include Kitchens of India; Aashirvaad, B natural,
Sunfeast, Candyman, Bingo! and Yippee!. ITC is India's largest seller of branded
foods with of over Rs. 4,600 crore in 2012-13. It is present across 6 categories
in the food business including, snack foods, ready-to-eat meals, fruit juices,
dairy products and confectionary.
 Personal care products include perfumes, haircare and skincare categories.
Major brands are Fiama Di Wills, Vivel, Essenza Di Wills, Superia and Engage.
 Stationery: Brands include Classmate, PaperKraft and Colour Crew. Launched in
2003, Classmate went on to become India's largest notebook brand in 2007.
 Safety Matches and Agarbattis: Ship, i Kno and Aim brands of safety matches
and the Mangaldeep brand of agarbattis (Incense Sticks).
 Hotels: ITC's Hotels division (under brands including WelcomHotel) is India's
second largest hotel chain with over 90 hotels throughout India. ITC is also the
exclusive franchiseein India of two brands owned by Sheraton International Inc.
Brands in the hospitality sector owned and operated by its subsidiaries include
Fortune Park Hotels and WelcomHeritage Hotels.
 Paperboard: Products such as specialty paper, graphic and other paper are sold
under the ITC brand by the ITC Paperboards and Specialty Papers Division like
Classmate product of ITC well known for there quality .
 Packaging and Printing: ITC's Packaging and Printing division operates
manufacturing facilities at Haridwar and Chennai and services domestic and
export markets.
 Information Technology: ITC operates through its fully owned subsidiary ITC
Infotech India Limited.
  Nestle

Type Société Anonyme

Traded as SIX: NESN

ISIN CH0038863350

Industry Food processing

Founded 1866; 152 years ago (as Anglo-Swiss

Condensed Milk Company)
1867; 151 years ago (as Farine Lactée Henri
Nestlé)
1905; 113 years ago (as Nestlé and Anglo-
Swiss Condensed Milk Company)

Founder Henri Nestlé, Charles Page, George Page

Headquarters Vevey, Vaud, Switzerland

Area served Worldwide

Key people Paul Bulcke[1]

(Chairman)

Ulf Mark Schneider[1]

(CEO)

Nestlé S.A. is one of the largest food and nutrition companies in the world. Nestlé
has 6,000 brands, with a wide range of products across a number of markets
including coffee (Nescafe), bottled water, other beverages (including Aero
(chocolate) &Skinny Cow), chocolate, ice cream, infant foods, performance and
healthcare nutrition, seasonings, frozen and refrigerated foods, confectionery and
pet food.

A subsidiary of Nestle; was founded by Henri Nestle in Switzerland in the year

1867. The company was established in India in 1961, in an effort to upgrade the
existing standards of the Indian milk industry at that period. The first production
unit was launched in Punjab. Nestle India Limited has grown over the years into the
most desired brand in the food and beverage sector in India. The company has
succeeded in meeting the expectations of the Indian government in bringing a
marked change in the milk industry through its suggestion on latest dairy farming
techniques and upkeep of cows to improve the milk yield. Nestle India Limited gave
directions to the farmers in incorporating the advanced technological methods with
regard to crop maintenance and irrigation. The company proposed the set up of
centers that not only catered to the storing and selling of milk, but also maintained
contacts with the farmers.

 History

Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk Company,
established in 1866 by brothers George and Charles Page, and Farine Lactée
Henri Nestlé, founded in 1866 by Henri Nestlé (born Heinrich Nestle). The
company grew significantly during the First World War and again following the
Second World War, expanding its offerings beyond its early condensed
milk and infant formula products. The company has made a number of corporate
acquisitions, including Crosse & Blackwell in 1950, Findus in 1963, Libby's in
1971, Rowntree Mackintosh in 1988, and Gerber in 2007.
Nestlé has a primary listing on the SIX Swiss Exchange and is a constituent of
the Swiss Market Index. It has a secondary listing on Euronext.

 Products and Brands

Nestlé has over 8,000 brands with a wide range of products across a number of
markets, including coffee, bottled water, milkshakes and
other beverages, breakfast cereals, infant foods, performance and healthcare
nutrition, seasonings, soups and sauces, frozen and refrigerated foods, and pet
food. Nestle India Ltd, one the biggest players in FMCG segment, has a presence in milk &
nutrition, beverages, prepared dishes & cooking aids & chocolate & confectionery segments.
The company is engaged in the food business. The food business incorporates
product groups, such as milk products and nutrition, beverages, prepared dishes
and cooking aids, chocolates and confectionery. Nestle India manufactures
products under brand names, such as Nescafe, Maggi, Milkybar, Milo, Kit Kat,
Bar-One, Milkmaid and Nestea.
The company has also introduced products of daily consumption and use, such as
Nestle Milk, Nestle Slim Milk, Nestle Fresh n Natural Dahi and Nestle Jeera Raita.
The companys brands include milk products and nutrition, prepared dishes and
cooking aids, beverages, and chocolates and confectionery. Their milk products
and nutrition includes Nestle Everyday Dairy Whitener, Nestle Everyday Ghee,
Nestle Milk, Nestle Slim Milk and Nestle Dahi. Beverages Include Nescafe Classic,
Nescafe Sunrise Premium, Nescafe Sunrise Special and Nescafe Cappuccino.
Nestle India is a subsidiary of Nestle S.A.
CHAPTER-3