Student Commercial Project Rubric

Student Names:__________________________________________________________
Product Name: ________________________________________________________
Persuasive Technique(s) Used: _____________________________
Figurative Language Used: ____________________________________
Target Audience: ___________________________________________________
CATEGORY 4 points 3 points 2 points 1 point
Speaks Clearly Students speak Students speak Students speak Students often
clearly and distinctly clearly and distinctly clearly and distinctly mumble or can not be
all (100-95%) the all (100-95%) the most (94-85%) of the understood OR
time, and time, but time. Mispronounce mispronounce more
mispronounce no mispronounce one no more than one than one word.
words. word. word.
Creativity Commercial Students use 1 Students use 1 The students use no
demonstrated a prop/costume that prop/costume which props/costumes OR
high level of shows considerable makes the the props/costumes
work/creativity and presentation better. chosen detract from
which make the the presentation.
presentation better.

creativity. It was
exciting and
interesting. The
commercial made
you want to buy the
product.
Preparedness Students are Students seem pretty Students are Students do not seem
completely prepared prepared but might somewhat prepared, at all prepared to
and have obviously have needed a couple but it is clear that present. The end
rehearsed. Final more rehearsals. End rehearsal was lacking. product is poor.
commercial is product is good, but End product struggles
polished. could be better. to share a clear
message.

Content Students present a Students present a Students present a Students present a

final commercial final commercial final commercial final commercial
including two missing 1 of the missing 2 of the missing 3 of the
examples of figurative following: following: following:
language and at least two examples of two examples of two examples of
two persuasive figurative language figurative language figurative language
techniques, and at least two and at least two and at least two
jingle/catch phrase, a persuasive persuasive persuasive
storyboard. techniques, techniques, techniques,
jingle/catch phrase, a jingle/catch phrase, a jingle/catch phrase, a
 storyboard. storyboard. storyboard.

TOTAL POINTS EARNED_______________