MAG

ISSUE 01
JAN 2020

My

TRIBE
POWERED BY KINGSAHOLIC.COM
NIGERIA'S NO. #1 BRAND PUBLISHER

HUMANIZE
THINKATION XX YOUR BRAND
6 TRIBES, 1 RALLY EVOCATIVELY
An Annual Conference of the Ubong Nobody else will have the exact
King Foundation. 1st Edition, 25th Jan same story as yours. This is what
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EDITOR'S EXCLUSIVE THE BIGGEST
NOTE INTERVIEW BET IN 2020

Beginning with this While content Please note that

MyMagTribe issue, marketing is often a publishing digitally
that generalized cost companies sacrifices nothing of
instantaneousness bear, brand what makes print
has come. publishing can be an media so beautiful.
actual profit center. Instead, it helps you
That's why having grow your brand
your own digital whilst maintaining
and/or print existing audiences.
magazine can be a
revenue generating
part of your
business, through
advertisers.
 EDITOR'S NOTE
Happy New Year 2020, Everyone!

Beginning with this MyMagTribe issue, that generalized

instantaneousness has come: MyMagTribe will be available for

download on the Kingsaholic website, wherever you happen to be.

We’re at once delighted and a little bewildered about this latest

digital development and our place in it: delighted because of the

quality of what the material provides and the speed with which the

magazine can be distributed, but bewildered, too, because we’d be

liars if we said we knew precisely where technology will lead.

As online magazine-publishing models proliferate, we argue that

more brands should be exploring the vast opportunities of digital

publishing rather than dwelling on the shortcomings of print - to

ensure they consistently engage their audience and/or tribes whilst

building credibility with readers, and advertisers. Who's helping you?

This latest development by Kingsaholic, however, seeks to provide its

publishing prowess and a voice for all brands in Nigeria, and the rest

of Africa - via its strategic arm, Kingsaholic Publishing - defined by

digital speed, capacity, and self-reinforcing cycles of go-to-market

innovation. We're determined to foster readership engagement with

the audience and/or tribe of every brand we serve whilst improving

their brand performance by 1000%. This one bet in 2020, we, at

Kingsaholic, are absolutely sure of - and 100% resolved to do.

Enjoy this maiden issue!

CHRISTIAN KINGS
EDITOR-IN-CHIEF

kingsaholic.com  | 03
 MyMagTribe | January 2020 | 1st Issue | www.kingsaholic.com
THE STORY
OF ABGILA

THE MOST
IMMERSIVE
STORY YOU
WILL READ
IN... 2020
The captivating tale of a very loyal gentle giant and his
unapologetic point of view: his compelling rock-bottom story,
and rebellious upstart to tackle the problem of weak brand
identities, narratives and legacies. This beautiful and emotional
story will easily bring tears to your eyes; you will remember it
for the rest of your life. Watch out for the story - coming soon!
p. 04
MYMAGTRIBE

What's
Brand
Publish-
ing?

Brand publishing is a marketing strategy

designed to deliver informative or
educational content to customers rather
than pushing or interrupting them with
direct sales or promotional messages. It’s
born out of recognition that in today’s
information-rich world, purchasers prefer to
walk themselves through much of the
purchasing cycle rather than be led by a
salesperson. What is truly missing in B2B
sales is trust between the buyer and the
salesperson. This is where brand publishing
provides a distinct advantage. At its core, it
provides valuable, engaging and helpful
information, given for free that creates a
kinship and level of trust between your
customer, company and brand.

kingsaholic.com  | 05
WE'RE HEADED TOWARDS
BEING A GLOBAL LEADER
IN BRAND CONSULTING,
DESIGN & STRATEGY.
Passion led us here. We are an ultra-driven
and a proud team of boundary-pushing
creatives churning out addictive brands.

www.kingsaholic.com
The Interviewer:
Angela Baldwin-Ukpoma

MYMAGTRIBE
Former Miss Nigeria 1998

Hi Christian! We’re very impressed by your

resume/CV. You are big on strategy, design,
branding, research, communications, you're
a published author, educator and leadership
consultant, and now, you are making a bold
move in 2020 with Kingsaholic - with brand
publishing as number 1 on your agenda. Why? 07

ANS
There’s something interesting informational content and are
happening with brands and engaged by it, some of them will
content right now. For years, convert into customers. However,

WER brands have invested in content

Christian Kings is a branding
expert who helps brands grow
by crafting distinctive brand
identities, backed by holistic
strategy and seamless execution.
marketing because it works. It
gives companies the opportunity to
showcase their expertise, establish
their credibility and educate
potential consumers looking for
their solution. The idea is that if
they find you through your
the most creative, story-driven
brands are now moving beyond
mere content marketing and
becoming publishers in their own
right. They’re seeing a lot of value
in producing stand-alone sites or
even print magazines that speak to
the interests of their tribe — their
MYMAGTRIBE
Having a most passionate followers — and creating
great storytelling for its own sake.
digital The brands at the forefront of this movement
magazine are not just selling a product or a service.
They’re storytellers. They understand that
can be a the most successful brands transcend the
thing they create to become an engaging,
revenue emotionally resonant companion.
generating As publishers, they do this by connecting
part of your with consumers over the long-term through
stories written by journalists and skilled
business, writers, and richly captured by professional
photographers, videographers and
through illustrators.
advertisers. The best brand publishers want to create
08 | Kingsaholic
KINGSAHOLIC.COM
top-quality content — great storytelling —
because that’s what attracts and sustains a
real audience, which is critical to long-term
brand awareness and growth these days.
While content marketing is often a cost
companies bear, brand publishing can be an
actual profit center. That's why having your
own digital and/or print magazine can be a
revenue generating part of your business,
through advertisers.
it’s time to consider investing in real
storytelling that sets you up as a bona fide
brand publisher and sets your brand apart.
Learn how Kingsaholic is helping brands
stand-out whilst growing their audience.
YOUR DIGITAL
PUBLISHING AND
STRATEGY NEEDS,
100% COVERED!
We are so good at story-telling and
brand publishing using world-class
broadcast, print, and digital media.
We can make you a brand authority.
PUBLICATION MANAGEMENT
Think of Kingsaholic Publishing as your
Managing Editor and newsroom.
Brand publications are collaborative
endeavors. We integrate with your
team to help translate your expertise
into a stream of compelling
commentary for your audience.
PROFESSIONAL-LEVEL
WRITING AND RESEARCH
A collaborative, no-nonsense
approach to editing copy and
developing meaningful narratives
allows our editorial team to
generate content of the highest
quality time and time again.
STRATEGY AND
INBOUND MARKETING
Our team of digital strategists at
Kingsaholic can help you make the
most of your marketing stack.
 U/K
KINGSAHOLIC.COM
D I S P L A Y A D

6 TRI BES
DISRUPTORS
ORGANIZERS
CREATIVES
THINKERS
ENERGIZERS
FOCUSED
UBONG KING
FOUNDATION
PRESENTS

THINKATION XX
6 TRIBES, 1 RALLY
#BREAKTHERULES
JOIN A TRIBE NOW!
THINKING + EDUCATION
HELPLINES
0903 000 0981
0903 000 0983

10,000
attendees All attendees
1st Edition | 25 Jan 2020 must be registered.
Harbour Point Events Centre, Learn more at >>>
Victoria Island, Lagos, Nigeria. www.ubongking.com
 D e c a d e
New
gs f r o m
Greetin
s a h o l ic !
King
#2020

KINGSAHOLIC.COM

10
 humanize
your brand
evocatively
By Penny Ann, Contributing Editor,
MyMagTribe, Kingsaholic Publishing

Telling your story is a core part of building your

brand. You must have known or heard that every
great superhero needs an awesome origin story,
right? Think about it. Your brand is no different.
Your tribe or audience needs to know where you
came from. Perhaps, you are one of those thinking
that your origin story isn’t sufficiently compelling
and worthwhile to arouse curiosity and interest.
But I totally disagree with you.
Yes, I understand that not all of us can say our
business idea came to us while on a Dubai
vacation or while rowing through the Caribbean or
something. However, it’s not about that. It’s about
telling your story in a way that enables your
audience and/or tribe to connect with you. That's
why I need you to know that your own story will stir
curiosity any day because it’s uniquely yours. Anne
Lammot said it ever better, “You own everything
that happened to you."
Nobody else will have the exact same story as
yours. And that's what makes you stand out from
other companies or persons. Let your audience
know where you came from, and your motivation.
Once you tell it, we'll publish it.
11 | Passion led us here.
MYMAGTRIBE KINGSAHOLIC.COM

THE GAINS
OF BRAND
PUBLISHING
At Kingsaholic, before we publish anything for your brand,
30%
we advise a rigorous period of strategic planning. This may
include but not limited to the obvious stuff – tone of voice,
30%
PwC’s research
publishing frequency, competitor analysis, social planning findings as elucidated
– but also drawing up both an org chart and an operational
flow of how content will get from inception all the way to in their Global
appearing on whichever platform you’re using. Entertainment and
20%

This isn’t always simple. And here’s why. Our background is Media Outlook 2016-
in creative publishing, from magazines to websites, to 2020 Report reveals
digital catalogs, to digital libraries, to iPad magazines to
brochures/new-letters. We’ve been brought up in the that digital magazine
research and publishing industry, and that means our revenues will continue
approach to content is steeped in best practice. 10%

to grow to 30% of total

Please find below are the 7 benefits you will most certainly
have and enjoy as you partner with Kingsaholic Publishing.
consumer magazine
revenues by 2020 from
0%
2020 2015 only 16% in 2015.

MASSIVE GROWTH CUSTOMER EXPERIENCE

1 5
Kingsaholic Publishing accelerates growth
by providing the fuel that runs modern sales
and marketing programs and media
campaigns.
Kingsaholic Publishing delivers personalized
customer experiences, creates valuable
conversations, and engaging entertainment
by providing the high quality and well-
organized content that supports them.

SPEED TO MARKET MULTIPLIED INFLUENCE

2 6
Kingsaholic Publishing increases speed and
agility by streamlining the process for
creating and delivering insights and
offerings to customers.
Nothing spells influence in your niche than
having a quality magazine going out regularly.
It’s more work than a blog, but the dividends
in influence are proportional.

RETURN ON INVESTMENT PUBLISHING COMPETENCY

3 7
Kingsaholic Publishing increases the return
on marketing technology; sales enablement,
and earned, owned/paid media investments.
Boosts monetization initiatives.
TIME MANAGEMENT
4
Kingsholic Publishing reduces the time,
hassle and complexity of managing content
operations at scale in a large enterprise.
Our team of creatives at Kingsaholic
Publishing are great at content planning,
content sourcing, content targeting, content
governance, content assembly, content
distribution, content measurement, content
architecture, and publishing systems. We
possess extra-ordinary publishing skills.
12
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 20
20
YOUR YEAR OF
THE BIGGEST
BET EVER!

@KINGSAHOLIC
Passion led us here. We can build you
a large and loyal audience that can be
monetized. But first, let's begin with
publishing your own digital magazine.

www.kingsaholic.com

14
 Millions of readers
find and share
the magazines,
catalogs, brochures,
and publications we
create @Kingsaholic.

© 2020 Kingsaholic, an SBU of Explicit Management Limited.

All Rights Reserved. The material in this publication may not
be reproduced, distributed, transmitted, or otherwise used,
except with the prior written permission of Kingsaholic. To
learn more about us, please visit www.kingsaholic.com. Or
call/whatsapp +2348172603186.