ERP marketing Observation

S.no Summary Highrise Buildsuperfast NAV build

1 Campaign management Yes Yes Yes

2 Marketing campaign planning Yes Yes Yes

3 Campaign list generation Yes Yes Yes

4 Personalised campaigns Yes Yes Yes

5 Campaign execution Yes Yes Yes

6 Followup History Yes Yes Yes

Campaign project and task management (Data
Generated thru various campaign and task allotments to
7 4 vertical inchargers) Yes No Yes

8 Email marketing Yes Yes Yes

9 Email marketing process Yes Yes Yes

10 E-marketing Yes Yes Yes

11 Telemarketing Yes Yes Yes

12 Direct mail marketing Yes Yes Yes

13 Event marketing Yes Yes Yes

14 Trade promotion marketing Yes Yes Yes

15 Budget and revenue tracking No Yes Yes

16 Campaign response tracking Yes Yes Yes

Marketing analytics: Which product sales is higher Ex:
(CCTV Dahua or sony brand), Which Building Customer
Perfer (PEB or Conventional) Etc
17 Yes NO No

18 Campaign analysis Yes Yes Yes

19 Customer analysis Yes Yes Yes

Product and service analysis: ( Competitor Cost

Analysis for CCTV , FM & SS) Which Brand of a product
20 sales is much higher Ex: CCTV Duhua or Hikvision Yes No No
21 Integrated links Yes Yes Yes

Recommendation: Buildsuperfast