GUIDELINES TO UNDRSTANDING THE AUDIENCE

To help you get to know your audience even more, the acronym AUDIENCE will be
used. These steps will give you an idea of what questions to ask and what information
can be useful in better understanding and connecting with your audience.

A Analyze
 Who is/are the recipients of your message?
U Understand
 What is their knowledge about your intended message?
D Demographics
 What is their age, gender, education level, position?
I Interest
 What is their level of interest/investment in your message (What’s in it for
them?)
E Environment
 What setting/reality is your audience immersed in, and what is your relationship
to it? What is their likely attitude to your message? Have you taken cultural
differences into consideration?
N Need
 What information does your audience need?
C Customize
 How do you adjust your message to your audience?
E Expectations
 What are your audience’s expectations?