Option A Option B

ITEM Allocation Allocation

Promotional Materials 120,000.00 90,000.00
Client Entertaiment 50,000.00 37,500.00
Confrences and Events 60,000.00 45,000.00
Digital Marketing 50,000.00 37,500.00
Staff (Business Development Intern) 15,000.00 15,000.00
Travel 80,000.00 60,000.00
Ipad/Tablet 25,000.00 25,000.00
Association fees/Subscriptions 40,000.00 30,000.00
Laptop/Desktop 15,000.00 15,000.00
Advertising 200,000.00 150,000.00
Printing/Branding 150,000.00 112,500.00
Total 805,000.00 617,500.00
Revenue 8,050,000.00 6,175,000.00
Total Revenue 86,000,000.00
5% of Revenue BD 4,300,000.00
10% Marketing Costs 430,000.00
USD @ 23 18,695.65

Business Development Revenue Target Year 1 Year 2

Portion of Total Revenue 5.0% 12.5%
Option C
Allocation
60,000.00
25,000.00
30,000.00
25,000.00
15,000.00
40,000.00
25,000.00
20,000.00
15,000.00
100,000.00
75,000.00
430,000.00
4,300,000.00

Year 3
20.0%