Introduction

Airports are essential national resources in any countries. They serve as an important role in
transportation of people and goods in regional, national and international commerce. Air transport is
one of the world’s most important industries.

In terms of Airport satisfaction ,architecture plays a big role for the reason that is the antecedent of
emotional attraction to goods and services from the exterior to the interior that accommodate them,
both tangible and intangible commodity. Architecture creates a friendly environment that attracts and
appeals to the sensory emotional instinct in man to want to see, appreciate and belong. In the process,
economic generating activities ensues which impact on the overall well being of man and society.

Architecture acts through its qualities such as high quality architecture stands for function and well-
being Orientation, functionality and quality of space are hygienic factors indispensable for guest
satisfaction. Short distances, good accessibility of all facilities and prevention of crossing points between
front and backstage avoid conflicts and increase guest satisfaction. High quality architecture stands for
corporate identity; the very first impression of guest and potential customers is mostly enmeshed in
architecture.

Conventionally, Airports have been an airway bases carrying passengers and cargo. Today, airports give
high economic value as locations where various services and industrial activities are transferred.
Additionally, they are recognized as an important means of sealing an economical competitive
advantage, evolving into active service providers that create positive experience for visitors through
diverse experience programs and an efficient use of spaces.

In Philippines ,an Airport Terminal also serves as cultural complex covering a variety of experiences to
visitors including cultural experiences , shopping and art performances, departing from the conventional
concept of a place where passengers simply wait for boarding. By providing these unique high-end
costumer experiences , airports are cultivate images and increase costumer satisfaction.

In the Scope of Our Study and proposed development. Our focus is to produce an important findings.
From the economic aspect , An International airport or gateway that can be treated as an architectural
space brand that fights for appearing growth of international tourists,potential inhabitants’ and
investors’ consciousnesses.The space treated as the object of demand and supply that becomes an
element in a marketing game and to be an economic value instrument in the Laoag ,Ilocos Norte
Philippines. The architecture should be one of the marketing Instrument f or the purpose of redefining
the role of Architecture in Philippine Economics.
Background of the Research Topic

to produce common user facilities to rationalise operational requirements, while the full-service
airlines may prefer to develop bespoke spaces and facilities.

1. to produce calm environments that optimise passenger processing and maximise non-aero
revenue.
2. 2. The overlay of the interpretation of sense of place and cultural references, as integrated into
the design of airports both subtly and overtly

Cultural gateway

Main goal was to design a terminal that would be a model of efficiency, helping to cope with the rapid
increases in international and in domestic travel in Northern Luzon , while boosting the economic state
of laoag city through the sense of space and memorable passenger experiences.

The New Laoag International Airport: An Architectural space-branding cultural gateway through
Modular Architecture

https://www.internationalairportreview.com/article/34362/architecture-elevating-passenger-
experience/?fbclid=IwAR3iQTDTZSiI8ZaQ3DnTBp--6xiHWfWdeDsO77ADFNc0ZEjgAdtjI5Wl-xs

facilities and functional planning?

lack of sense of space and memorable passenger experiences. ?

The significant growth in the volume of both domestic and international traffic in the country and the
accelerated tourism development thrust?

Scope of the study

For rrl and case study

RRL:

1. https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.arch2o.com%2Flanguage-modular-
architecture%2F%3Ffbclid%3DIwAR2r-
Fm4sJy2em7V5Fqh0sQnDY7UgoTgL0FvzWvbKxervvCwYe1OTuz7glI&h=AT06188Q2HzMsX6bQm
sgdIVbuzhrcN5KKPrX9zKDs5rgVa49OIGkqUNFAyqVk-0Ttw7G_Y-lKfQdRx-
6ucrvOac29B7AW1rPSU_WGyBUUOy8NGxnn0czm6_vjWukfDZ1ib3A
2. https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.slideshare.net%2Fsarah_shuchi%2Fairp
ort-terminal-design-lecture-
note%3Ffbclid%3DIwAR1_TtbpVExj1yvx4xgTBijqTZr437nOuaxvAiMrBJOVVpZVyF50cEke9H4&h=
AT06188Q2HzMsX6bQmsgdIVbuzhrcN5KKPrX9zKDs5rgVa49OIGkqUNFAyqVk-0Ttw7G_Y-
lKfQdRx-6ucrvOac29B7AW1rPSU_WGyBUUOy8NGxnn0czm6_vjWukfDZ1ib3A
3.

Case study:

1. Charles De Gaulle International Airport – Terminal 2E (Paris –France)

2. Mactan Cebu International Airport

3. Iloilo International Airport