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  • Pur Com Reviewer

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    John Ico
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    1) The document discusses several theories related to communication and psychology, including Sigmund Freud's psychoanalysis theory focusing on the id, ego, and superego, and Hippocrates' personality wheel traits theory involving melancholic, choleric, phlegmatic, and sanguine traits. 2) It also mentions John Bevere's undercover theory about authority, protection, neediness, freedom, self-realization, truth, and tragic concepts. 3) Paul Kivel's recovery horizon theory is outlined involving awareness, wholeness, feeling, discovery, transformation, thinking, and sensing. 4) The document concludes by defining semantics of communication from linear, interactive, etym

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    1) The document discusses several theories related to communication and psychology, including Sigmund Freud's psychoanalysis theory focusing on the id, ego, and superego, and Hippocrates' personality wheel traits theory involving melancholic, choleric, phlegmatic, and sanguine traits. 2) It also mentions John Bevere's undercover theory about authority, protection, neediness, freedom, self-realization, truth, and tragic concepts. 3) Paul Kivel's recovery horizon theory is outlined involving awareness, wholeness, feeling, discovery, transformation, thinking, and sensing. 4) The document concludes by defining semantics of communication from linear, interactive, etym

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    991 views2 pages

    Pur Com Reviewer

    Uploaded by

    John Ico
    1) The document discusses several theories related to communication and psychology, including Sigmund Freud's psychoanalysis theory focusing on the id, ego, and superego, and Hippocrates' personality wheel traits theory involving melancholic, choleric, phlegmatic, and sanguine traits. 2) It also mentions John Bevere's undercover theory about authority, protection, neediness, freedom, self-realization, truth, and tragic concepts. 3) Paul Kivel's recovery horizon theory is outlined involving awareness, wholeness, feeling, discovery, transformation, thinking, and sensing. 4) The document concludes by defining semantics of communication from linear, interactive, etym

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    of 2

    Purposive Communication Reviewer

    PSYCHOANALYSIS THEORY
    (SIGMUND FREUD)

    ID
    (PROBLEM)

    EGO SUPEREGO
    (CAUSE) (EFFECT)

    PERSONALITY WHEEL TRAITS THEORY


    (HIPPOCRATES)

    UNSTABLE

    MELANCHOLIC CHOLERIC

    HIGH
    SAD EMOTION
    INTROVERTED EXTROVERTED
    CONFIDENT
    SERIOUS

    PHLEGMATIC SANGUINE

    STABLE
    Purposive Communication Reviewer

    UNDERCOVER THEORY
    (JOHN BEVERE)

    AUTHORITY

    PROTECTION FREEDOM

    NEEDY

    + -

    SELF REALIZED TRUTH TRAGIC

    RECOVERY HORIZON THEORY


    (PAUL KIVEL)

    AWARENESS THINKING
    ------------------------------------------------------------------
    ------------------------------------------------------------------
    WHOLENESS FEELING
    -----------------------------------------------------------------
    -----------------------------------------------------------------
    DISCOVERY SENSING
    -----------------------------------------------------------------
    -----------------------------------------------------------------
    TRANSFORMATION DOING
    -----------------------------------------------------------------
    -----------------------------------------------------------------

    SEMANTICS OF COMMUNICATION

    1. LINEAR PERSPECTIVE – Communication is the process or act of transmitting a message from a sender to receiver through a
    channel and with the interference of noise.
    2. INTERACTIVE PERSPECTIVE – Communication is the activity of conveying information through the exchange of thoughts,
    messages, or information, as by speech, visuals, signals, writing or behavior.
    3. ETYMOLOGICAL PERSPECTIVE – The word communication is derived from the Latin word, communis, which means common.
    The definition underscores the fact that unless a common understanding results from the exchange of information, there is
    no communication.
    4. SYMBOLIC PERSPECTIVE – Communication uses symbols to represent things, processes, ideas or events. These symbols are
    arbitrary constructions that represent a communicator’s thought.
    5. PRAGMATIC PERSPECTIVE – Pragmatics defines communication as any sign-mediated interaction that follows combinatorial,
    context-specific and content-coherent rules.

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