S1

MDGs 2015

2
MICA 3
Dimensions of Sustainability:
Triple Bottom Line
S2
A Supportive Organizational Culture
S-2a
Sustainability Practices within the Indian
Business Context - A Framework

8
Responsible Business Activities: Measured
by Spread

Combined score of the four criteria

The Responsibility Matrix
S-3
Key Elements of SCP

UNEP (2010).
The Concept of Mindful Consumption
Marketing, Consumption Level and
Profitability
Advancing Mindful Consumption
The four E approach to support sustainable consumer behaviour
S-3a
The Theory of Reasoned Action
The Theory of Planned Behaviour
 Theory of Planned Behaviour Approach to Understand
the Purchasing Behaviour for Environmentally
Sustainable Products (Bimal Kumar,2012)
S-4
A Framework of Sustainable Marketing
(Gordon et al.2016)
McCarthy’s 4P Approach Vs Sustainability Marketing Mix
Sustainable Products- Characteristics

Source: (Edwards 2009)

Sustainable Products :
Perceived Technical vs. Environmental Performance
Three types of policy interventions aimed at improving the
resource efficiency of
products and systems(Adapted from ASCEE 2008)
A Typical Product Life Cycle Diagram
Scope of the LCA - Building
Nitto Group- Sustainable Products
A representation of how the themes of a circular economy relate to those
of a bio-based economy
Reporting Product Responsibility via GRI
Framework
different categories of product responsibility indicators
Reporting Product Responsibility via GRI
Framework
different categories of product responsibility indicators
S-4a
 Proposed three pronged Marketing Strategy to Build
'Handloom India' Brand

Customer Value Driven Pricing

Authentic Products- -Perceptions of Value
India Handloom(Standards) -Willingness to Pay
-Handloom Act 1985

Price Setting

Retailing and E-commerce

Price Getting
-Synergising Authenticity and Customer Value
S-6
Segmenting the Market for Green Products

Oliver and Rosen,2010)

S-7
 IMPORTANCE OF BRANDS – THREE VIEWPOINTS

The Market The Consumer The Company

Create preference Remove uncertainty Increase profit

between similar products

Provide protection against Enable ‘barging’ of Protect revenue

new entrants self-image

Sustain premiums and Concentrate Create new

margins information (i.e., segments/growth
values, beliefs, etc.)
Simplify choice in a Guide brand activity
complex world
Motivate staff
Manage emergencies
Source ; Sen (2001) “Can made in India become a brand?”, Seminar 498 (Feb 2001)
BUILDING A BRAND
High ‘Drivers’
‘Antes’
Features that are both
Features that are
important to consumers
important to consumers
and highly differentiated
but are provided by all
from those of competitors
competitors at similar
Relevance
level

‘Neutrals’ ‘Fool’s gold’

Features that are Features that are
irrelevant to distinctive but do not
consumers drive consumers’ loyalty
Low to brand
Low High

Differentiation
Sustainability-Profitability Relationship Model
Sustainability-Profitability Relationship Model
Market Suzuki Motor Corporation's Role

Supply two compact vehicles developed on the Suzuki platform

India
which underpins the Ciaz and Ertiga.

Market Toyota Motor Corporation 's Role

Share Hybrid Electric Vehicle (HEV) technology in with Maruti

India Suzuki in India through local procurement of HEV systems,
Engines and Batteries.

Market Toyota-Suzuki Partnership

Developing a C-segment MPV in India with Suzuki's expertise
India
and supplying the Toyota Corolla executive sedan.
Manufacturing the Toyota badged Vitara Brezza at Toyota
Kirloskar Motor's plant in Karnataka from 2022.
Eco-friendliness in Consumer Brand Experiences
S-8
 Conceptual Model of CSR Communication
Relevant to India

Top-down and inside-out approach