Hair Oils Size

Parachute pure coconut oil - 200 ml, 300 ml, 550 ml, 1 lt

Dabur anmol gold 600 ml

Coco nourish (Samson) 600 ml, 250 ml

Parachute advance Jasmine 190 ml, 300 ml

Parachute advance hot oil 300 ml

Emami damage control hair oil 300 ml

Parachute aloe vera coconut hair oil 300 ml, 150 ml

Hair care dry fruit oil 200 ml, 300 ml

Ayurmix almond hair oil 200 ml

Bajaj almond drops 100 ml, 200 ml, 600 ml

Dabur almond hair oil 100 ml, 250 ml, 500 ml

Vatika hair oil 300 ml, 450 ml

Nihar Shanti amla 300 ml, 500 ml

Dabur amla hair oil 450 ml

Navratan 300 ml, 500 ml

Kesh king 300 ml

Patanjali kesh kanti oil 120 ml

Primary Research

Margins:
It varies between 10% to 12% depending on brands and different offers during festive seasons.

Top 3 selling:
1. Parachute pure coconut
2. Parachute advanced hot oil
3. Bajaj almond drop
Consumer research

● Value-added hair oils are hair oils that are specially designed to provide extra care for
hair. They are mainly used for hair-related problems such as hair fall and damage
caused by factors such as hair coloring. They are premium products and highly priced.
They are gaining high popularity because of the benefits they offer through the inclusion
of natural ingredients in the formulation.

● Cross selling due to placement - for example a customer had to buy dove shampoo and
saw almond oil placed near it and bought it.

● When a consumer is coming with a specific product in mind, then the placement of the
product doesn't matter (eg. A woman reached out to the back of the shelf for parachute
Jasmine 300 ml bottle even though 190 ml was kept in front)

● The consumers who are not loyal to the market leader (parachute) looked for deals and
discounts

● Reasons from consumers for buying parachute hair oil - good for hair, have always used
this oil only, multiple uses of oil
 ● Attractive looking packaged bottles were getting attention but not getting sold

● Loyalists were not switching for a new brand even after suggesting another brand

PLANOGRAM – (HYPER MARKET)

No. of Shelves: 6
No. of SKUs: 22
Width: 200cm
Height:180cm
Depth: 45cm

Parachute coconut hair oil

enjoys high brand loyalty
and hence will occupy
more retail space

3 litre SKU will enjoy a

width of only three, 600
ml SKUs of generally
likable brands –

550ml SKUs of Parachute

Advanced, Hot oil and
Dabur Hair oil (relatively
new variants with higher

Brands and SKUs having

400 ml variants. These
don’t require a lot of shelf
space due to their relative

Parachute Jasmine hair oil

and Bajaj Almond hair oil
enjoy a loyal specific TG
which would search for