JOB ANALYSIS

Job analysis is the method by which data about the activities and obligations of a specific job
is analysed and collected.

The data thus obtained is evaluated and it is easy to know the truth about the essence of an
employee's working condition and quality.

Job evaluation describes the roles and the strategies needed to perform these jobs within the
company.
Job evaluation is a systematic research, review, and documentation of a particular job's roles,
tasks, abilities, transparency, work environment, and skill requirements.
It also involves determining the relative importance for a given job of the duties,
responsibilities and physical and emotional abilities.

STAGES IN THE JOB ANALYSIS PROCESS:

 Planning the job analysis
1. Identity the objectives of job analysis
2. Obtain top management support
 Preparing and communicating the job analysis
1. Identify job and methodology
2. Review existing job documentation
3. Communicating process to managers and employees
 Conducting the job analysis
1. Gathering job analysis data
2. Review and compile data
 Developing job descriptions and job specifications
1. Draft job descriptions and specifications
2. Review drafts with managers and employees
3. Identify recommendations
4. Finalise job descriptions and recommendations
 Maintaining and updating job descriptions and job specifications
1. Update job description and specifications as organisation changes
2. Periodically review all jobs.
QUESTIONNAIRE
NAME:- ANIKET GUPTA
DESIGNATION:-BRAND MANAGER
NAME OF THE ORGANISATION:- RIGAS INTERNATIONAL PVT. LTD
WORK EXPERIENCE:- 7 YEARS
EDUCATIONAL QUALIFICATIONS:- UG-Fashion Design
PG-MBA(Marketing)
Q1. With how many companies you have worked and what are your experiences?
Ans. After my PG I was placed with Lifelong Creations Pvt. Ltd. There I worked as a design
assistant for 2 years after that I switched to another company and there, I worked for 2 years
and lastly, I finally joined in Rigas International as a brand manager.
Q2. What these years of experience taught you?
Ans. I learned that if you want to grow in this specific type of job, you need to be proactive
and at the same time be polite because you're dealing with clients from another country.
Q3. What are your duties and responsibilities in the organisation?
Ans. DUTIES:-
• To be precise, brand managers use customer and brand research to develop strategies
to change people's perceptions of the brand. This may involve advertising, design and events
supervision.
• Brand managers work to keep a brand recognizable, up-to-date and customer-friendly.
RESPONSIBILITIES:-
• Carry out market research to keep consumer preferences up-to-date and to try to predict
future trends
• Develop strategies and execute marketing campaigns through print, broadcast and online
platforms and ensure that products and services meet customer expectations and develop
brand trust.
• Marketing campaign performance assessment and reporting
• Management of activities such as product launches, seminars and photo shoots.

Q4. What are the key skills of a brand manager?

Ans. A brand manager's key skills are:-
• Analytical skills and attention to detail
• Understanding trends and the ability to respond to the wishes of customers
• Creativity and the ability to produce innovative and original ideas
• Teamwork skills
• Written and verbal communication skills
• Ability to think strategically and develop campaigns.
Q5. Do you enjoy your work?
Ans. Yes, I enjoy my work & as it is helping me in my growth and improvement which will
lead to career satisfaction.

JOB DESCRIPTION:-
ROLES AND RESPONSIBILITIES:-
 Budget Planning and Junior Assistant Team
 Organization of events such as product launches, shows and photo shoots.
 Company meetings and collaborate with colleagues across multiple departments (s
uch as sales assistants, marketing managers and marketing chief executives)
 Supervision of promotional ads, product design and other aspects of marketing
 Evaluation of marketing campaign performance and reporting

JOB SPECIFICATION:-
The duty of a brand manager is to adapt a marketing strategy to the target market of a busines
s. As the ' name protector, ' brand managers retain brand credibility across all company marke
ting and communications strategies and can control a product portfolio.

EXPERIENCE:- 7 years
QUALIFICATION:
 Under graduation in fashion design
 Master’s in marketing
 Equivalent work experience
SKILL:
 Problem solving
 Analytical skills and attention to deal
 Team working skills
 The ability to manage and allocate budgets
 Creativity and an ability to produce innovative and original ideas

By: KAJAL GUPTA

Roll no: PGFA1922