Lahore College for Women University Lahore

Department of Management Science

Course Outline: B.Com Program
(2016-2020)

Course Title: International Business Semester: VIII

Course Code: Maj/BC-403 Year: 04

Course Objective:
The mission of this course is to create the most current knowledge of International Business. This course seeks to
develop the necessary skills needed for the student seeking her place in the executive world. These include
Introduction of International Business and Exchange Risks HRM and Financial Management in International Business
and all of which have a major impact on business and HR practice.
Learning Outcomes: By the end of this course students should be able to:
 Understand the complete and comprehensive practical working of International Business.
 Learn the procedure from recruiting to selection with their respective techniques.
 Understand the organization reward system, and career development for employee.
Module Titles:
1. International Business and Globalization: What is Globalization? Globalization of Market, Globalization of
Production, Drivers of Globalization, Declining Trade and Investment Barriers, The Role of Technological
Change
2. The Cultural Environments: Facing Business.
3. The Political and Legal Environments: Facing Business, The Economic Environments.
4. International Trade Theory: Government Influence on Trade, Foreign Direct Investment, Motivations and Risk
Dimensions,
5. The Determination of Exchange Rates: Foreign Exchange Markets: Introduction, Functions of Foreign
Exchange Market, Currency Conversion, Insuring against Foreign Exchange Risk, Prices and Exchange Rates,
Interest Rates and Exchange Rate Investor Psychology and Bandwagon Effects
6. The Impact of the Multinational Enterprise:
7. The Strategy of International Business: Strategy and the Firm, Profiting from Global Expansion Pressures for
Cost Reductions and Local Responsiveness, Strategic Choices,
8. The Organization of International Business: Entry Strategy and Strategic Alliances, Exporting, Importing and
Counter Trade, Basic Entry Decisions, Entry Modes, Selecting an Entry Mode, Strategic Alliances, Making
Alliances Work

Text Books/Readings (Latest Edition)

1. Charles Hill International Business, McGraw Hill.
2. Daniels, J.D. and Radebaugh, L.H., International Business, Environments and Operations, Addison Wesley.
3. Robock and Simmonds, International Business and Multinational Enterprises,
4. Oded Shenkar Yadong Luo, International Business
5. John D. Daniels Lee H. Radebaugh, International Business

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 Lahore College for Women University Lahore
Department of Management Science
Course Outline: B.Com Program
(2016-2020)

Course Title: Managerial Economics Semester: VIII

Course Code: Min/BC-402 Year: 04

Course Objective:
The objective of this course is to extend the students understanding of neo-classical microeconomics and to help them
think and reason within this framework to solve real world problems. The goal of this course is to analyze
Macroeconomics from a firm-centric perspective. It is geared to help students draw the connection between policy
made at the Macro-level and its direct and indirect effect on the decision-making of the manager of a firm/business.
Learning Outcomes: By the end of this course students should be able to:
 Assess the value of managerial theory and concepts in the context of contemporary examples of business
and public sector organizations.
 Understand the main theories of the objectives of firms, the importance of these objectives for decision
making and the factors likely to determine the objectives followed by different firms.
 Critically evaluate theories of the product, pricing and promotional decisions of firms using relevant
empirical analysis.
 Judge the merits of economic analysis with respect to its utility in appraising firm/organization performances
Module Titles:
1. The Fundamentals of Managerial Economics: The Economics of effective management, Understanding
incentives, understanding markets: consumer –producer rivalry, consumer-consumer rivalry, producer-producer
rivalry, government and the market, recognizing the time value of money, using marginal analysis.
2. Market Forces: Demand and Supply Demand shifters, the demand function, consumer surplus, supply shifters,
the supply function, producer surplus, market equilibrium, price restrictions and market equilibrium, comparative
statistics.
3. Quantitative Demand Analysis: Elasticity’s of demand, Cross-price Elasticity, Income Elasticity, and other
Elasticity’s, obtaining elasticity’s from demand functions, regression analysis.
4. The Theory of Individual Behavior: Consumer Behavior: constraints: the budget constraint, changes in income,
changes in prices, consumer equilibrium, applications of indifference curve analysis, and the relationship between
indifference curve analysis and demand curves.
5. The Production Process and Costs: The Production function, the role of manager in the production process,
long run decisions, Isoquants, Isocosts, cost minimization, optimal input substitution.
6. The cost Function: Short run costs, Average and marginal costs, relations among costs, fixed and sunk costs,
algebraic forms of cost functions, long run costs, economies of scale, economic costs versus accounting costs,
multiple-output cost functions.
7. The Organization of the firm: Methods of procuring inputs, transaction costs, types of specialized investments,
optimal input procurement.
8. The nature of Industry: Market structure, firm size, industry concentration, measures of industry concentration.
9. Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets: Perfect competition,
Monopoly, Monopolistic competition, Basic oligopoly models, Game theory- inside oligopoly, comparing
oligopoly models.
10. Pricing Strategies for Firms’ with Market Power

Text Books/Readings (Latest Editions)

1. Dominick Salvatore, Managerial Economics, McGraw-Hill, Inc. Singapore, 1989
2. Mary Louise Hatten, Macroeconomics for Management, Prentice-Hall International, New Jersy, 1986
3. Rudiger Dornbusch, Macroeconomics, Sixth Edition, McGraw-Hill, Inc., 1994
4. Michael R. Baye, Managerial Economics and Business Strategy , IRWIN

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 Lahore College for Women University Lahore
Department of Management Science
Course Outline: B.Com Program
(2016-2020)

Course Title: Advanced Accounting Theory & Practice Semester: VIII

Course Code: EC/ACC-403 (Specialization-Accounting) Year: 04

Course Objective:
The focus of this course is on the specific skills required for the Practice of Advanced Accounting to achieve good
results. To broaden the appeal of understanding Advanced Accounting and management of business and to give those
who opt for a mainstream Accounting career an understanding of these areas, thereby making them more effective
and multi-skilled Accounting persons.
Learning Outcomes: It is intended that the student will:
 Understand the role and importance of basic structure of accounting.
 Have a framework for making an effective and planned system of Accounting and controls.
 Understand the Model-Theory and practice-valuation in Accounting Management.
 Ability to develop understanding about Accounting Standards as adopted in Pakistan.
Module Titles:
1. The basic structure of accounting. The Nature of Accounting, Functions of Accounting, Objectives of
Accounting, Users of Accounting Information, Scope of Accounting, Accounting Bases and Policies, Accounting
as the Language of Business, Role of Accounting, Limitations of Accounting.
2. The Accounting & Environment, Accounting Systems and controls. The Systems Approach to Accounting,
History and Evolution of Accounting Thoughts, The Pre-Christian Era, The Rise of the Double-Entry System,
The Sombart Propositions, Accounting in Its Ace of Stagnation, The Industrial Revolution and The English
Companies Acts.
3. The Accounting Model Theory and practice valuation in Accounting Management. Early Attempts at
Accounting Theory, The Problem of Classification, The Basic Equation, Limitations of The Traditional Model,
Development of Accounting Theory, Major Schools of Accounting.
4. Cash and Funds Flow Statements: Cash Flow Statement, Classification of Activities, Non-cash Transactions,
The Direct Method, The Indirect Method, Fund Flow Statement.
5. Planning and Control, Income Taxes, Deferred Tax, Accounting for Taxes On Income Published,
Comprehensive Balance Sheet Method of Accounting for Income Taxes, Differences Between the Carrying
Amount and Tax Base of Assets and Liabilities, Carried Forward Tax Losses and Credits.
6. Business Combination and Consolidation, Meaning of Amalgamation, Types of Amalgamation, Distinction
Between Merger and Purchase, Disclosures, Accounting Entries, External Reconstruction, Inter-Company
Owings, Inter-Company Holdings.
7. Provisions and Contingencies, Contingent Liabilities and Contingent Assets, accounting for provisions, risks
and uncertainties.
8. Final Accounts and Annual Reports of Banks, Insurance and Leasing Companies.
9. International Accounting Standards as adopted in Pakistan (Relevant to above topics).

FINAL TERM PROJECT:

A project related to real life practice of Organization life is given to students. A group of 4 to 5 students work together
and submit final report thereof.

Text Books/Readings (Latest Edition)

1. MEIGS, MOSICH & Meigs. Financial Accounting. McGraw Hill.
2. Meigs and Johns, Accounting, McGraw-Hill.
3. Wallis. Accounting A Modern Approach. McGraw-Hill.
4. Kaluza. Accounting A Systems Approach. McGraw-Hill.
5. Johns. Advanced Accounting, McGraw-Hill.
6. Nisar-Ud-Din Advanced Accounting. Lahore
7. M.A. Ghani, Advanced Accounting

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 Lahore College for Women University Lahore
Department of Management Science
Course Outline: B.Com Program
(2016-2020)

Course Title: Corporate Finance Semester: VIII

Course Code: EC/FIN-404 (Specialization-Finance) Year: 04

Course Objectives:
Corporate finance is a goal-oriented activity that involves financial planning, decision making and financial
investment. This course is intended to guide the students regarding the overall structure and application of financial
corporate sector.

Learning Objectives: This course is designed to help students develop a deeper understanding of the issues and the
basic tools needed for corporate manager. After studying this course the students should be able:
 To evaluate and formulate effective working capital polices in day to day operations.
 To make effective use of financial resources available to an organization.
 To evaluate various alternatives available to acquire fixed assets.
 To perform Sensitivity and Scenario analysis for decision making.

Module Titles:
1. Working Capital Management: Float and Cash Management, Cash Collection, Disbursement, Credit and
Receivables. Inventory Management Techniques
2. Risk and Return: Expected Returns and Variances, Portfolios, Expected Return, Systematic and Unsystematic
Risk, Diversification and Portfolio Risk, Capital Asset Pricing Model, Beta, The Security Market Line
3. Cost of Capital: The Cost of Capital: Some Preliminaries, The Cost of Equity, The Cost of Debt and Preferred
Stock, The weighted Average Cost of Capital
4. Leverage and Capital Structure: The Effect of Financial Leverage, Capital Structure, Corporate Taxes and the
Capital Structure, Bankruptcy Costs, Optimal Capital Structure, Observed Capital Structure.
5. Dividends and Dividends Policy: Cash Dividends and Dividend Payments, Dividend Policy Theory, Stock
Repurchase, Stock Dividends and Stock Splits
6. Raising Capital: The Financing Life Cycle of a Firm: Early Stage Financing and Venture Capital, Selling
Securities to the Public, Alternative Issue Methods, Underwriters, IPOS and Underpricing, New Equity Sales and
the Value of the Firm, The Cost of Issuing Securities, Issuing Long –Term Debt

Text Books/Readings:
1. Financial Management and Policy by James C. Van Horne
2. Principles of Corporate Finance by Brealey, Myers & Allen, Latest Edition.
3. Gitman J. Lawrence, Principles of Managerial Finance, Harper Collins College Publishers (Latest Edition)
4. Ross, Westerfield, Jordon, Fundamentals of Corporate Finance, Mc Graw Hill

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 Lahore College for Women University Lahore
Department of Management Science
Course Outline: B.Com Program
(2016-2020)

Course Title: Consumer Behavior Semester: VIII

Course Code: EC/MKT-403 (Specialization-Marketing) Year: 04

Course Objective:
This course is a survey of noteworthy contributions of the behavioral sciences to the understanding and prediction of
consumer behavior. Marketing begins and ends with the consumer – from determining consumer needs to providing
consumer satisfaction. Thus, a clear understanding of consumers is critical in successfully managing the marketing
function. The study of consumer behavior is intended to acquaint students with both what it means to be a consumer
in a market-orientated society and what, as a marketer, they need to know to understand the role of meeting the
consumer’s needs in the development of marketing strategy.
Learning Outcomes: Upon successful completion of this course, the student should be able to:
 Understand current psychological, sociological and anthropological theories that provide insight into
consumer behavior
 Understand people’s consumption-related behaviors
 Create an appreciation of the potential input of consumer behavior into the formulation of marketing tactics
and strategy
 To apply theory to address real world marketing problems
Module Titles:
1. Course Overview: The definition and scope of Consumer behavior, Development of marketing concepts and
disciplines of consumer behavior, Customer value, satisfaction and retention, Marketing ethics & social
responsibility, Consumer behavior and decision making.
2. Market Segmentation: Defining market segmentation, Bases for segmentation, Criteria for effective targeting
of market segments, implementing segmentation strategies.
3. Consumer Research Process: Developing research objectives, collecting secondary data, designing primary
research, quantitative research and data collection instruments.
4. Consumer Motivation: Analyzing motivation as a psychological force, the dynamics of motivation, Types and
systems of needs.
5. Personality & Consumer behavior: Study of nature and theories of personality, Personality and understanding
consumer diversity, Brand personality.
6. Consumer Perception: Sensory Dynamics of Perception, elements of perception, consumer imagery.
7. Influences On Consumer Behavior: Cultural influence on CB, Social class influence on CB, Family life cycle
and their influence on CB, Demographics and their influence on CB.
8. Consumer Influence & Diffusion of innovation: Opinion leadership, Opinion leadership and firm are marketing
strategy, the diffusion process, The adoption process.
9. Characteristics of B2B Buying Behavior: Organizational Buying Behavior - Consumer Markets

FINAL TERM PROJECT: Students are expected to select any one print or electronic media advertisement and
identify at least 10 major concepts which are applicable in chosen advertisement. The members of the group will make
a 30 minute presentation. The presentation will cover a detailed analysis of the project.
Text Books/Readings
1. Consumer Behavior (International edition) 9th Edition, By Leon G. Schiffman & Leslie Lazar Kanuk
2. Wilkie William: Consumer Behaviour
3. Louden David L. and Della Bitta , Albert J. : Consumer Behaviour

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 Lahore College for Women University Lahore
Department of Management Science
Course Outline: B.Com Program
(2016-2020)

Course Title: Advertising Management Semester: VIII

Course Code: EC/MKT-404 (Specialization-Marketing) Year: 04

Course Objective
This course introduces students to the management, planning, evaluation, and use of advertising and sales promotion.
Specific topics include identifying promotional opportunities, corporate and brand image, advertising management,
advertising design, media selection, consumer promotions, public relations and sponsorship. This course is a required
course for the Marketing major. The course has a managerial orientation. Students take an analytical approach and
apply advertising principles to solve “real world” problems. This course seeks to bridge the gap between advertising
theory and practical application. Analytical advertising methods are examined from the managerial perspective.
Learning Outcomes: This course will help students:
 To understand that advertising is oriented toward building market share and increasing sales through the
development of brand image and long-run consumer loyalty.
 To analyze the many elements of an advertising campaign, it’s planning, and the execution of message
strategy and media selection.
 To apply communication concepts: signs, field of experience, and meaning.
 To understand that sales promotion focuses on short-term incentives to encourage purchase or sale of a
product or service. Sales promotion is oriented toward obtaining market share and sales by immediate actions
 To achieve market leadership by creating customer satisfaction through product innovation, product quality,
and customer service.
 To integrate ethical considerations into discussion of advertising topics throughout the course.

Module Titles:
1. Introduction and Course Overview: Overview of integrated marketing communications, the dimensions of
Advertising, the evolution of modern advertising, Advertising agencies and the media.
2. The Marketing Mix and Advertising: Advertising and the product, price, place and the promotion.
3. The Advertising Research Stages: Advertising strategy determination, Concept development and testing,
Testing and evaluation of advertising.
4. Copywriting and Advertising Strategy Including Message Strategy: The product marketing facts for
copywriters, Copy platform, Objectives of creative copy, Structure of copy, How to write effective copy, Common
pitfalls and copywriting.
5. Designing the Advertising: The advertisement layouts, Design principles, Features of the best layout design.
6. Media Planning and Selection: Role of media in marketing framework, Defining media objectives, Developing
media strategies, Media selection and scheduling.
7. Advertising Media: Print media: Newspapers and magazines, Electronic media: Television, radio and limitations
of cable, Direct mail and the creative mix, Out-of-home media and Transit advertising
8. Advertising and Society: Environmental, regulatory, and ethical issues
9. Advertising and the Marketing Process:
10. Cultural and Social Influences on Consumers: Demographic, psychographic, and geo-demographic targets,
11. Evaluative Research: Before, During, and after execution,
12. How Brands work?
13. Marketing and Advertising Planning: Top-Down, Bottom –Up, and IMC,
14. Setting Media Objectives
15. Sponsorship and Event Marketing
16. Business to Business Advertising ,
17. Design and Production: Print art direction, Producing Ad for print, Electronic and digital media its scope
18. Creative Execution: Art and copy , How Creativity Enhances
19. Broadcast and Interactive Online Media
20. Brand Names, logos, packages and point-of-purchase

FINAL TERM PROJECT:

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 Lahore College for Women University Lahore
Department of Management Science
Course Outline: B.Com Program
(2016-2020)

Students are expected to select any one advertising strategy through print or electronic media and identify at least 10
major concepts which are applicable in chosen advertisement. The members of the group will make a 30 minutes
presentation. The presentation will cover a detailed analysis of the project.

Text book/Readings
1. Contemporary Advertising, 8th Edition by William F. Arens
2. Advertising Principles and Practices, Sixth Edition by Wells, Burnett, Moriarty