UNIVERSITY OF CALOOCAN CITY

COLLEGE OF BUSINESS IN ACCOUNTANCY

S.Y. 2019-2020

TABLE OF CONTENTS

CHAPTER I: THE FRANCHISE

I. COMPANY BACKGROUND
II. FRANCHISE PACKAGE
III. FRANCHISE INCLUSION
IV. FRANCHISE TERM
V. FRANCHISE AGREEMENT
CHAPTER II: MARKETING ASPECTS
I. MARKET DESCRIPTION
II. GEOGRAPHIC
III. S.W.O.T ANALYSIS
IV. COMPETITOR ANALYSIS
CHAPTER III: ORGANIZATION & MARKETING ASPECTS
I. PRE-OPERATING ACTIVITY-LEGAL REQUIREMENT
II. ORGANIZATIONAL CHART (FRANCHISOR)
III. FRANCHISE PROTOCOL/POLICIES
IV. HIRING POLICIES
CHAPTER IV: FRANCHISE PRODUCT & TECHNICAL ASPECTS
I. PRODUCT
II. RAW MATERIAL, INGREDIENT
III. PRODUCT PROCEDURES
IV. PRODUCT SUPPLY
V. RENTAL SPACE
VI. EQUIPMENT INCLUSION

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 UNIVERSITY OF CALOOCAN CITY
COLLEGE OF BUSINESS IN ACCOUNTANCY
S.Y. 2019-2020

CHAPTER V: FINANCIAL ASPECTS

I. FRANCHISE FEE
 INITIAL COST
 ADDITIONAL FEE
II. ROYALTY FEE
III. MARKETING OR ADVERTISING FEE
IV. PERMITS AND LISCENSE FEE
V. SUPPLY COST
VI. RENT EXPENSE
VII. INCOME STATEMENT (DAILY, MONTHLY, ANNUAL (3 YEARS))
VIII. R.O.I
CHAPTER VI: RECOMMENDATION
I. FRANCHISE INTERVIEW
II. DOCUMENTATION
III. CONCLUSION
IV. RECOMMENDATION
V. APPENDIX