Ethics Issues in Management

Group - 1

Question Opinion Which are the

1 ethical concepts
used and why?
Yes No

Pulkit Yes Uninformed consent-

Facebook users were
unaware of their
personal data being
used by a third party.

Lack of transparency-
No appropriate
permissions to lease
data to CA

Privacy and
confidentiality of data
were lost.

Surbhi Yes Though legitimate,

people were not
aware of their data
being used in that
manner.

Security and privacy

issue

Question 2 Issues considered unethical

Pulkit Uninformed consent, Misuse of the principle

of beneficence of the data and privacy was
hampered.
They exploited Facebook to harvest the
personal information of millions of people.

Surbhi Cambridge Analytica using the User data

which got leaked by Facebook (Which was
not disclosed where it went o the parties and
asked them to delete it). CA didn’t delete and
used that data and claimed it never had the
 data.

Question 3 Opinion Analysis of the situation

Pulkit Yes Data was leaked without

the user’s consent and
used for political
advertising purposes. It
was unethical as it violated
the privacy of the users
Surbhi Yes Loss of privacy

No proper law regarding the

data breaches

Lack of awareness

Informed consent is the practice of taking the permission of the user before his or her
data, personal or public is used for research purposes.
Question Opinion Did Cambridge Analytica
4 use Informed Consent?
What could have done to
Yes No
avoid it?

Pulkit No CA didn’t use “informed

consent” from the users.
They could have made their
Facebook deal public in
order to avoid the backlash
and also should have asked
Facebook to ask for their
permissions to use their
data.

Surbhi No The data sharing was

against the permissions of
the users. This data was
used for the psychological
profiling of the people in
 different regions and then
used to strategize political
campaigns.

Implement strict policies

Neuromarketing is a commercial marketing communication field that applies neuropsychology to

marketing research, studying consumers' sensorimotor, cognitive, and affective response to
marketing stimuli.
Question Opinion Did Cambridge Analytica
5 cross a line when they
sent targetted information
Yes No
to people?

Pulkit Yes Yes, they did cross the line

with the concept of
neuromarketing. The
company used the concept
and then specifically target
the users and hence may
have manipulated the
outcomes.

Surbhi Maybe With CA boasting of its role

in getting Donald Trump
the president, the role of
Big Data analytics in politics
can’t be underestimated. In
fact, it turns out that a
political party hiring a
better analytics firm is likely
to win. This shatters the
essence of democracy.