Introduction of a Business Plan

Your business plan introduction is different than your executive summary.

The introduction should contain a two or three page management
overview of the business. It covers the description of the business, the goals
and why the business is a good venture to start.

The other parts of a business plan, like the management team outline, the
financial plan, the marketing plan, etc., are all going to provide the reader
with an intense look at the business: the “ground floor view” of how the
business will succ