Hypothesis

H1: There’s a positive relationship between Smartphone Price and Brand

loyalty.
H2: There’s a positive relationship between Design and smartphone and brand
loyalty.
H3: Peer group Influence has a positive relationship with brand loyalty.
H4: Features of the smartphone have a positive relationship with brand loyalty.
H5: Customer service has a positive relationship with brand loyalty.
H6: Customers Literacy condition has a positive relationship with brand loyalty.
H7: Interaction effect between price and features with brand loyalty.

QUESTIONNAIRE DESIGN

Name
Gender
Male
Female
Age
0-25
26-35
36-45
>45

Brand Loyalty (5 Point Likert Scale)

 Overall, I prefer this brand of smartphones.
 If unavailable, I will look for smartphones at other stores.
 I recommend my brand of smartphones to almost everyone.
 I frequently switch between the brand of smartphones.
 Even if a new brand is launched, I will still choose this brand.

Price (5 Point Likert Scale)

 I find my smartphone brand to be value for money.
  When purchasing smartphones, I compare the prices of different brands to be sure I
get the best value for the money.
 In general, I am satisfied with the price I paid for my smartphone.
 My smartphone brand is economical.

Features (5 Point Likert Scale)

 I compare the features of different brands before purchasing a smartphone.
 I like using a smartphone with the latest features.
 I like using a smartphones with best features.

Design (5 Point Likert Scale)

 Owning smartphones that have superior designs makes me feel good about myself.
 I enjoy seeing displays of smartphones that have superior designs.
 A smartphone’s design is a source of pleasure for me.

Customer Service (5 Point Likert Scale)

 My brand is willing and responds to my service needs.
 When I have a problem, the website shows a sincere interest in solving it.
 My inquiries are answered promptly.

Peer Group Influence (5 Point Likert Scale)

 I seek smartphone-related knowledge & experience (Such as performance comparison
of brand A to brand B) from friends, neighbors, relatives or work associates who have
reliable information about the brands.
 I often observe which smartphones others are using
 I like to know which smartphones make good impressions on others.
 I purchase a brand, I feel more admired and respected by others.