EATING BEHAVIORS [Publish Date]

Which Healthy Eating Nudges Work Best? A Meta-Analysis

of Field Experiments
Romain Cadario, Pierre Chandon

MARKETING SCIENCE Articles in Advance, pp. 1–22

Results:
Effect sizes increase as the focus of the nudges shifts from cognition (d = 0.12, −64 kcal) to
affect (d = 0.24, −129 kcal) to behavior (d = 0.39, −209 kcal). Interventions are more effective at
reducing unhealthy eating than increasing healthy eating or reducing total eating.

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