DWARAKA DOSS GOVERDHAN DOSS VAISHNAV EVENING COLLEGE

(AUTONOMOUS)
DEPARTMENT OF BUSINESS ADMINISTRATION

DEPARTMENT PROFILE:

With the blessing of Lord Almighty, the Department of Business Administration was
started in the year 1991 with an aim of providing conducive ambience for learning Management
& Career oriented subjects, keeping in view the changing trends in education. In the year 2009
the college has attained autonomous status which helped the department to introduce
specialization subjects also came out with innovative papers to meet the current requirement of
the industry. The department has always recorded a very high success rate. We are also proud of
our alumni. Most of them are well placed in reputed organizations and hold key positions.
Institutional training is also a part of academics which student undergoes every year to get
exposure of the corporate world. The Department has been revising the syllabus regularly under
the choice based system. The Department has also introduced specialization in the 4th and 5th
semester. Students every year take part in various cultural and extracurricular activities and win
many prizes and bring laurels to the department and to the college. Presently, the Department
has 3 sections with around 650 students and 16 faculty members.

REGULATIONS

1. Eligibility for admission:

Candidates for admission to the first years of Bachelor of Business Administration (BBA)
course shall be required to have passed Higher Secondary examinations conducted by the
Government of Tamil Nadu, or an examination accepted as equivalent thereto by the
syndicate of the University of Madras.
Aggregate marks obtained in Commerce/Business studies, Accountancy, Mathematics /
Business Mathematics/Economics/ Computer science will be considered for admission.

2. Eligibility of award of Degree:

A candidate shall eligible for the award of Degree only if he or she has undergone the
prescribed course for a period of not less than three academic years, passed the
examinations of all Six Semesters prescribed.

3. Course of Study:

The main subject of study for Bachelor Degree shall consist of the following:
Part 1: Foundation course exclusive for language.
Part 2: English
Part 3: Core courses / Allied subjects I and II – Job and skill oriented entrepreneurship
components.
Part 4 : Non-major Elective and Skill based subjects.
Part 5 : Extension Activities / Sports/NCC
4. Passing Minimum:

A candidate shall be declared to have passed in each paper/practical of the main subject
of study wherever prescribed, if he/she secured not less than 40% of the marks
prescribed for the examination.

5. Classification of successful candidates:

PART I,II,III &IV

Successful candidates passing the examination and securing the marks (i) 60% and
above and (ii) 50%and above but below 60% in the aggregate shall be declared to have
passed the examination in the FIRST and SECOND class respectively. All other
successful candidates shall be declared to have passed the examination in the THIRD
class.
Candidates who passed all the examination (Part I,II, III &IV) prescribed for the
courses in the FIRST APPEARANCE ITSELF ALONE are eligible for ranking.

6. QUESTION PAPER PATTERN :

PART A :- 20 MARKS
PART B :- 35 MARKS
PART C :- 45 MARKS
 For the batch 2018 onwards
Subject Sem Subject Name Hours Credits Marks
Category per week
Internal External Total

Foundation I Language –I 4 3 25 75 100

Foundation I English – I 4 3 25 75 100
Core I I Accounting for managers-I 6 4 25 75 100
Core II I Principles of management 6 4 25 75 100
Allied I I Managerial Economics 6 5 25 75 100
Non-Major I Consumer Behavior 2 2 25 75 100
I Soft skills 2 2 100

Foundation II Language –II 4 3 25 75 100

Foundation II English – II 4 3 25 75 100
Core III II Accounting for managers -II 6 4 25 75 100
Core IV II *Computer Application In 6 4 25 75 100
Business
Allied I II Business Communication 6 5 25 75 100
Non-major II E- commerce 2 2 25 75 100
II Soft skills 2 2 100

Core V III Financial Management 6 4 25 75 100

Core VI III Marketing Management 6 4 25 75 100
Core VII III Production Management 5 4 25 75 100
Allied I III Business Maths 5 4 25 75 100
Allied II III Human Resource 5 5 25 75 100
Management
III Soft Skill 2 2 100
III Environmental Studies 1

Core VIII IV Research Methodology 5 4 25 75 100

Core IX IV Advertising management and 6 4 25 75 100
sales promotion or Industrial
Relation
Core X IV Operation Research 5 5 25 75 100
Allied I IV Business Statistics 5 4 25 75 100
Allied II IV International Trade 6 4 25 75 100
IV Environmental Studies 1 2 25 75 100
IV Soft Skill 2 2

Core XI V Materials Management 6 5 25 75 100

Core XII V Business Taxation 6 5 25 75 100
Core XIII V Legal Aspects of Business 6 5 25 75 100
Allied I V Entrepreneurial Development 6 5 25 75 100
Allied II V Services Marketing or 6 5 25 75 100
organization psychology
100
Core XIV VI Business ethics & values 6 5 25 75 100
Core XV VI Personality Development 6 5 25 75 100
Core XVI VI Project 6 5 25 75 100
Allied I VI Financial Services 6 5 25 75 100
Allied II VI Information Management 6 5 25 75 100
TOTAL 144
*Practical Exam would be conducted for 100 marks and be scaled down to 75 as External marks and
25 as Internal Marks
 PATTERNS FOR CONTINOUS ASSESSMENT

Theory Papers: Internal Marks 25

Class Test (Best Two Tests out of 3) 10 Marks

Model Examination 05 Marks
Attendance 05 Marks
Assignment/Seminar 05 Marks

External Marks : 75 Marks

End semester examination will be for 100 Marks and the mark secured would be converted to
75.

Project Evaluation:

Field of study and Theoretical outlook

Analysis and Interpretation 75 Marks
Project presentation
Final Report
Viva Voce 25 Marks
Total 100 Marks

Question Paper Pattern:

Time: 3 Hrs
Max.Marks:100

Section –A (10x2 =20 Marks)

Answer any 10 out of 12 questions.
(Choose 2 questions from each unit and
not more than 3 questions from any unit)

Section –B (5x7 = 35 Marks)

Answer any 5 out of 8 questions)
(Choose 1 questions from each unit and
not more than 2 questions from any unit)

Section C (3x15 = 45 Marks)

Answer any 3 out of 5 questions
(Choose 1 question from each unit)

Note: For Accounting for Managers(I year – I &II semesters) and Finanacial Management (II
years – III Semester), the question paper is to be set in the ratio of 80:20 (80% problems and
20% theory)
DWARAKA DOSS GOVERDHAN DOSS VAISHNAV COLLEGE
(AUTONOMOUS)
DEPARTMENT OF BUSINESS ADMINISTRATION

For batch 2018 ONWARDS

I Semester II Semester
Language Language
English English
Accounting for Managers I Accounting for Managers II
Principles of Management Computer Applications for
Business
Managerial Economics Business Communication
Consumer Behaviour (Non-Major) E-commerce (Non –Major)
Soft skills Soft skills

III Semester IV Semester

Financial Management
Marketing Management
Production Management
Business Maths
Human Resource Management
Environmental Studies
Research Methodology
Advertising Management &
Sales Promotion or Industrial
Relations
Operations Research
Business Statistics
International Trade
Environmental Studies

V Semester
Materials Management
Business Taxation
Legal Aspects of Business
Entrepreneurial Development
Services Marketing or
Organisation Psychology
VI Semester
Business Ethics & Values
Personality Development
Project
Financial Services
Information Management
I SEMESTER
LANGUAGE
ENGLISH
ACCOUNTING FOR MANAGERS-I
PRINCIPLES OF MANAGEMENT
MANAGERIAL ECONOMICS
CONSUMER BEHAVIUOR
&
SOFT SKILLS
 ACCOUNTING FOR MANAGERS – I

CORE -1 Sub-Code- 03101

Teaching Hours- 72 Hours Credits : 04

Learning Objectives:
 To impart knowledge about basic concepts of Accounting its applications
 To analyze and interpret financial reports of a company

Unit I:
Meaning And Scope Of Accounting – Basic Accounting Concepts And Conventions
– Objectives Of Accounting – Accounting Transactions – Double Entry Book Keeping –
Journal, Ledger, Preparation Of Trial Balance – Preparation Of Cash Book.(18 Hours)

Unit II:
Preparation OfFinal Accounts Of A Sole Trading Concern – Adjustments – Closing Stock,
Outstanding And Prepaid Items - Depreciation, Provision For Bad Debts, Provision For
Discount On Debtors – Interest On Capital And Drawings ( Inclusive Of All Adjustment(18
Hours ).

Unit III:
Classification of Errors – Rectification of Errors – Preparation of Suspense Account.Bank
Reconciliation Statement (Only Simple Problems).(12 Hours).

Unit IV:
Depreciation – Meaning, Causes, Types – Straight Line Method – Written Down Value Method
(Change In Method Excluded).(10 Hours).

Unit V:
Single Entry System – Meaning, Features, Defects.Difference between Single Entry and
Double Entry System – Statement of Affairs Method – Conversion Method (Only Simple
Problems).(14 Hours).

RECOMMENDED TEXT BOOKS:

1. T.S.Reddy& Murthy, Financial Accounting, Margham Publication 6th Edition, 2012.

2. R.L.Gupta&V.K.Gupta, Financial Accounting, Sultan Chand & Sons - New Delhi 2nd
Edition, 2014.

REFERENCE TEXT BOOKS:

1. S.N.Maheshwari, Financial Accounting Sultan Chand & Sons, New Delhi, 5th Edition.
2. Lal Jawaharlal, Financial Accounting Sultan Chand & sons Publication, New Delhi,
2004.
3. T.S.Reddy&Y.Hariprasad Reddy, Financial Accounting, Margam Publications,
Chennai, 2006.
4. M.C.Shukla, T.S.Grewal&S.C.Gupta, Advanced Accounting, Sultan Chand & Sons,
New Delhi, 2003.
5. Jawaharlal, Accounting For Managers, Himalaya Publishing House, 2001.
 PRINCIPLES OF MANAGEMENT
CORE 2 Sub Code-03102
Teaching Hours- 90 Hours Credits: 04

Learning Objectives:
1. To impart knowledge about basic functions of management – planning, organizing,
leading and controlling.
2. To provide understanding about historical evolution of management theories.

Unit I:
Management: Importance – Definition – Nature And Scope Of Management Process – Role And
Functions Of A Manager – Levels Of Management – Development Of Scientific Management
And Other Schools Of Thought And Approaches.(18 Hours)

Unit II:
Planning: Nature – Importance – Forms – Types – Steps in Planning – Objectives – Policies –
Procedures and Methods – Natures and Types of Policies – Decision –Making Process of
Decision – Making – Types of Decision.(24 Hours)

Unit III:
Organizing: Types of Organizations’ – Organization Structure – Span Of Control and
Committees – Departmentalization – Informal Organization.(18 Hours)

Unit IV:
Authority – Delegation – Decentralization – Difference Between Authority And Power –
Responsibility – Recruitment – Sources, Selection, Training – Direction – Nature And
Purpose.(20 Hours)

Unit V:
Co-Ordination – Need, Type And Techniques And Requisites For Excellent Co-Ordination –
Controlling – Meaning And Importance – Control Process.(10 Hours)

RECOMMENDED TEXTS:
1. P.C. Tripathi& P.N Reddy, Principles of Management, Sultan Chand& Sons, 5th
Edition, 2013.
2. L.M.Prasad- Sultan Chand & Sons, Principles & Practice of Management, 8th Edition.

REFERENCE BOOKS:
1. Dr.C.B.Gupta, Principles of Management, Sultan Chand& Sons, 3rd Edition.
2. S.N.Maheshwari, Principles of Management, Sultan Chand& Sons, 14th Edition, 2010.
3. J.Jayashankar, Business Management, Margham Publication,2013.
4. Sharma.R.K, Principles of Management, Kalyani Publication, 2011.
5. Premavathy.N, Principles of Management, Sri Vishnu Publication, 2008.
 MANAGERIAL ECONOMICS

ALLIED 1 Sub-Code- 03103

Teaching Hours-108 Hours Credits: 05

Learning Objectives:
1. To familiarize students with concepts of economics and its relevant in business
scenario.
2. To understand the applications & implications of economics in business aspects.

Unit I:
Nature And Scope Of Managerial Economics – Definition Of Economics – Important Concepts
Of Economics – Relationship Between Micro And Macro And Managerial Economics –
Objectives Of The Firm.(18 Hours)

Unit II:
Demand Analysis – Theory of Consumer Behavior – Marginal Utility Analysis - Indifference
Curve Analysis. Meaning Of Demand – Law Of Demand – Types of Demand – Determinants
Of Demand- Elasticity Of Demand – Demand Forecasting.
(24 Hours)

Unit III:
Production And Cost Analysis – Concept of Law Of Variable Proportion – Law Of Return To
Scale And Economies Of Scale – Cost Analysis; Different Cost Concepts – Cost Output
Relationships, Short Run And Long Run - Revenue Curves Of Firms – Supply Analysis.(32
Hours)

Unit IV:
Pricing Methods And Strategies – Objectives – Factors – General Consideration Of Pricing –
Methods Of Pricing – Dual Pricing –Price Discrimination.(18 Hours)

Unit V:
Market Classification – Perfect Competition – Monopoly – Monopolistic Competition
– Duopoly – Oligopoly (16 Hours).

RECOMMENDED TEXTS

1. Dr. S.Sankaran, Managerial EconomicsMargham Publication, Chennai, 2010.

2. G.S. Gupta, Managerial Economics, Tata McGraw Hill, 2005.

REFERENCE BOOKS:
1. Lekhi.R.K, Managerial Economics,Kalyani Publication, 2012.
2. H.C.Ahuja, Contemporary Economics, Sultan chand& Sons, 2007.
3. Jhingan, Managerial Economics, VrindaPubliactions, 2005.
4. P.L Mehta- Managerial Economics, Sultan Chand Publications, 2004.
5. Varshney.R.L&Maheshwar.K.L,Managerial Economics Sultan Chand & Sons, 2010.
 CONSUMER BEHAVIOUR

Non –Major Sub-Code - 03104

Teaching hours- 36 Hours Credits: 02

Learning Objectives:
1. To study the various theoretical models and factors influencing consumer behaviour.
2. To know the implications of personality, motivation and attitude on consumer
behaviour.

UNIT I: Meaning and nature of consumer behavior, factors affecting consumer behavior,
models of consumer behavior - consumer involvement and decision making - types of
involvement- model of consumer involvement (12 hours)

UNIT II: Personality and consumer behavior – nature and characteristics of personality-theories
of personality- influence of personality on consumer behavior- consumer motivation-concepts-
needs, goals and motives-themes in consumer motivation (12 hours)

UNIT-III: Attitude – characteristics – components – functions of attitude – factors influencing

attitude – themes of attitude – factors influencing purchase decision of a consumer – culture,
social class, reference group (12 hours).

RECOMMENDED TEXT

1. Ms.Suja&R.Nair, Consumer Behavior, Himalaya Publishing Home Pvt Ltd.

2. Dr.L.Natarajan, Consumer Behavior, Margham Publication, 2010.

REFERENCE BOOK:

1. M.Khan, Consumer Behavior, New age International, 2007.

2. P.C.Jain& Monica Bhatt, Consumer Behavior, sultan chand& publications,1st Edition,
3. Michael Solomon.R, Buying, Having, & Being, Pearson Publication, 8th Edition, 2009.
 II SEMESTER
LANGUAGE-II
ENGLISH-II
ACCOUNTING FOR MANAGERS-II
COMPUTER APPLICATIONS FOR BUSINESS
BUSINESS COMMUNICATION
E- COMMERCE
&
SOFT SKILLS
 ACCOUNTING FOR MANAGERS –II
CORE 3 Sub-Code-03205
Teaching hours-72 Hours Credits: 04

Learning Objectives:
1. To provide basic understanding of cost concepts and classification.
2. To develop skills in tools & techniques and critically evaluate decision making in
business.

Unit-I:
Cost Accounting - Nature And Scope- Cost Analysis – Concepts And Classification –
Installation Of Costing System – Cost Sheet-Tender – Reconciliation Of Cost And Financial
Accounts (Theory And Problems)(14 Hours)

Unit-II:
Management Accounting – Meaning, Nature, Scope and Functions, Need, Importance and
Limitations – Management Accounting Vs Cost Accounting – Management Accounting Vs
Financial Accounting (Theory Only), (06 Hours)

Unit-III:
Fund Flow and Cash Flow Analysis – Budgets And Budgetary Control – Meaning, Objectives,
Merits And Demerits (Simple Problems)(24 Hours)

Unit-IV:
Marginal Costing (Excluding Decision Making) – Absorption Costing and CVP Analysis
(Simple Problems)(14 Hours)

Unit-V:
Ratio Analysis –Interpretation – Benefits and Limitations – Classification Of Ratios – Liquidity
– Profitability – Turnover – Capital Structure (Simple Problems) (14 Hours)

RECOMMENDED BOOKS:
1.Prof T.S. Reddy and Dr .y. Hariprasadreddy, Management Accounting, Margam
publications, 5th edition 2015.
2.A.Murthy and S. Gurusamy, Management Accounting, Vijay Nicole Imprints pvt ltd, 2013.

REFERENCE BOOKS:
1. S.N.Maheshwari, Cost and Management Accounts, Sultan and Chand and Sons, 14th
edition 2013.
2. S.P.Jain and K.L.Narang, Cost and Management Accounts, kalyani publication, 14th
edition 2014.
3. M.E.ThukaramRao, Cost and Management Accounts, New Age Publishes, 1st Edition
2004.
4. Dr.T.Padma and K.P.C.Rao, Cost and ManagementAccounts, Jain Book Agency, 3rd
edition 2014.
5. K.S.N.Pillai and Bagavathi, Management Accounting, S.Chand, New Delhi 2003.
 COMPUTER APPLICATIONS IN BUSINESS

CORE 4 Sub-Code-03414
Teaching hours-90 Hours Credits:04

Learning Objectives:
1. To build skills in Ms-Word, Ms-Excel, Ms-Power point and Tally for students with
relevance in business scenario and its applications.

Unit-I: MS-Word
Introduction, Menus, Shortcuts, Document types, working with Documents-Opening, Saving,
Closing, Editing Document, Using Toolbars, Rulers, Help,Formatting Documents-Setting font,
paragraph, Page Style-Setting foot notes, page break, Line break, creating sections and frames,
Inserting clip arts, pictures, Setting document styles, Creating Tables-Settings, borders,
alignments, Merging, splitting,sorting rows and columns, Drawing-Inserting, drawing,
formatting, grouping,ordering, rotating pictures, Tools-Word completion, Spell check, Macros,
Mailmerge, Tracking Changes, Security, Printing Documents .(20 HOURS)

Unit-II: MS-Excel
Introduction, Spread sheet application, Menus, Tool bars and icons, Spreadsheet-Opening,
saving, closing, printing file, setting margins, Converting file to differentformats, spread sheet
addressing, Entering And Editing Data- Copy, cut, paste,undo, redo, find, search, replace, filling
continuous rows and columns, inserting data cells, columns, rows and sheet, Computation Data-
Setting formula, finding total in rows and columns, Functions Types- Mathematical, Group,
string, date and time,Formatting Spread Sheet- Alignment, font, border, hiding, locking,
cells,Highlighting values, background color, bordering and shading, Working With Sheet-
Sorting, filtering, validation, consolidation, subtotals, Charts-Selecting, formatting, labeling,
scaling, Tools- Error checking, spell check, formula auditing, tracking changes, customization
(15 HOURS).

Unit-III: MS-Power Point

Introduction, Opening new presentation, Presentation templates, presentation layout,Creating
Presentation- Setting presentation style, adding text, Formatting- Adding style, color, gradient
fills, arranging objects, adding header and footer, slide background, slide layout, Slide Show,
Adding Graphics-Inserting pictures, movies, tables, Adding Effects-Setting animation and
transition effects, audio and video, Printing handouts. (15 HOURS)

Unit-IV: Introduction to Tally

Introduction to Tally - Features of tally, creation of company, Accounts only andAccounts with,
Get way of Tally, Accounts confiscation, Groups and Ledgers,Voucher entry with Bill wise
details Interest computation, order processing.(20 HOURS)

Unit -V: Reports

Reports- Profit and Loss A/C, Balance Sheet, Interest calculation.Statutory Master-VAT.
Computation, VAT Forms, CST Reports, TDS Repots, TCS Reports,Inventory Report, Day
Book.(20 HOURS)

RECOMMENDED TEXT:

1. Ananthiseshasayee,Computer Applications in Business, Margham Publications, 2013.

2. R.Saravanavel, Tally Made Easy,Margham Publications, 2014.
REFERENCE BOOKS:

1. Microsoft Office 2010 Bible- WILEY publications, 2008

2. Microsoft Office-Word 2007 inside out Microsoft Press Publication, 2008
3. Microsoft Office-Excel 2007 inside out Microsoft Press Publication, 2009
4. Step by step 2007 Microsoft Office system by Curtis Frye, Joyce Cox, Steve
Lambert, 2010
5. Microsoft Office-Power Point 2007 Plian and simple- Nancy Muir, 2010.
 BUSINESS COMMUNICATION

Allied 1 Sub Code-03206

Teaching hours- 90 Hours Credits:04

Learning Objectives:

1. To educate students role & importance of communication skills.

2. To build their listening, reading, writing & speaking communication skills.
3. To introduce the modern communication for managers.

Unit -I:
INTRODUCTION TO MANAGERIAL COMMUNICATION
Meaning, importance, objectives – Principles of communication- Forms of communication –
Communication process – Barriers to communication- Techniques of effective communication.
(20 hours)

Unit – II:
NON – VERBAL COMMUNICATION
Body language, Gesture, Postures, Facial expression, Dress code, Importance of listening in
work place – Listening skills – Barriers, Business and social etiquettes (18 hours)

Unit– III:
INTERVIEW TECHNIQUES
Mastering the art of conducting interviews, placement interviews – Exit interviews, Group
discussions- Meetings – Group discussions, video conferencing- Appointment. Developing oral
communication skills, SQ3R reading technique. (20 hours)

Unit – IV:
INTRODUCTION TO MANAGERIAL WRITING
Business letters: Enquiries, circulars, orders, acknowledgement, sales, circulars, complaints,
correspondence with shareholders, Agenda – Minutes of meeting – Memorandum – Notes. (20
hours)

Unit – V:
MODERN COMMUNICATION FOR MANAGERS
Facebook, Whats APP, Twitter, Internet, E-mail, their uses in business. E-communication
etiquettes. (12 hours)

RECOMMENDED BOOKS:

1. N.S. Raghunathan, Business communication, Margam publication, 2015.

2. Rajendra pal and J.S.Korlahalli, Business communication, Sultan Chand and sons,
2012.

REFERENCE BOOKS:

1. Sinha K.K, Business Communication, Taxmann Publications, 2012.

2. Urmilarai, Business Communication, Himalaya Publication, 2013.
3. Manippally M.M, Business Communication and strategies, Tata McGraw hill,
2006.
4. Badi.K.V, Aruna, Business Communication, vrinda publishing, 2nd edition 2008.
5. Ramesh M.S, Business Communication, Sultan and Chand Sons, 2002.
 E-COMMERCE

NON- MAJOR Sub-Code-03208

Teaching hours-36 Hours Credits:02

Learning Objectives:
1. To update students on key terms & concepts of e-commerce.
2. To plan, build & implement e-business.

Unit I – Introduction to Electronic commerce – Advantages of e commerce- Need –

classification- evolution and growth of e- commerce - Framework and application of e
commerce- developing e business framework- web technology and information system –
building of E- commerce websites , software , hardware and tools (12 hours)

Unit II – Planning, implementing and controlling of E-business: planning process of e

commerce, essentials of e commerce- electronic data interchange – process – working of EDI
(12 hours)

Unit III: Understanding of key terms of e commerce: electronic commerce and banking,
electronic payment system, electronic payment technology, online credit card, e commerce
security (12 hours)

RECOMMENDED BOOKS:
1. Dr.K.Abiramidevi, E-Commerce,Margam Publications,2015
2. Dr.M.Alagammai, E-Commerce,Margam Publications, 2015.

REFERENCE BOOKS:
1. S.Pankaj, E-Commerce, A.P.H. Publishing Corporation, 2010 Edition.
2. P.Joseph, E-Commerce an Indian Perspective, Prentice Hall of India pvt ltd, 3rd
edition 2009.
3. Dr. U.S. pandey&Er. Saurabhshukla, E-Commerce and Mobile Commerce
Technology, SultanChand and Company, new Delhi 2014.
III SEMESTER
FINANCIAL MANAGEMENT

MARKETING MANAGEMENT

PRODUCTION MANAGEMENT

BUSINESS MATHS

HUMAN RESOURCE MANAGEMENT

&

ENVIRONMENTAL STUDIES
 FINANCIAL MANAGEMENT

CORE 5 Sub-Code- 03309

Teaching hours-90 Hours Credits:04

Learning Objectives:
1. To appreciate basic finance concepts.
2. To acquaint the students financial management tools & techniques.
3. To critically evaluate financial viability of investments.

Unit-I
Meaning-Objective and Importance of Finance-Sources of Finance-Function of Financial
Management- Role of Financial Manager in Financial Management. (8 Hours)

Unit-II
Capital Structures Planning-Factors Affecting Capital Structure-Determining Debt and Equity
Proportion-Theories of Capital Structure-Leverage Concept. (24 Hours)

Unit-III
Cost of Capital-Cost of Equity-Cost of Preference Capital-Cost of Debt-Cost of Retained
Earnings-Weighted Average or Composite Cost of Capital (Wacc). (26 Hours)

Unit-IV
Dividend Policies-Factors Affecting Dividend Payment-Company Law Provision On Dividend
Payment-Various Dividend Models (Walter’s Gordons-M.M Hypothesis).(16 Hours)

Unit-V
Working Capital-Components of Working Capital-Working Capital Operating Cycle-Factors
Influencing Working Capital-Determining or Forecasting Of Working Capital Requirements.
(16 Hours)

RECOMMENDED TEXT BOOKS

1. Dr.A.Murthy, Financial Management Margham Publication, 2013.

2. S.N.Maheshwari, Financial Management Sultan Chand & Sons, 2013

REFERENCE TEXT BOOKS

1. I.M.Pandey, Financial ManagementVikas Publishing House PVT LTD, 2013.

2. Prasanna Chandra, Financial Management McGraw Hill Education, 8thEdition, 2012
3. Myad.P.K& Khan, Basics of Financial Management Tata McGraw Hill Publishing,
3rd Edition, 2012.
4. R.P.Rustagi, Financial Management Taxmann Publication PVT LTD, 2011.
5. M.Y.Khan, Financial Management Tata McGraw hill Education PVT LTD, 6th
Edition, 2012.
 MARKETING MANAGEMENT

CORE 6 Sub-Code-03310
Teaching hours-90 Hours Credits: 04

Learning Objectives:
1. To impart knowledge about the fundamental concepts of marketing.
2. To provide insight into marketing implications on business.
3. To educate and provide exposure of new marketing initiatives.

Unit I
Fundamentals of Marketing – Role of Marketing – Relationship of Marketing With Other
Functional Areas- Concept of Marketing Mix – Marketing Approaches – Various
Environmental Factors Affecting the Marketing Functions. (12 Hours)

Unit II
Buyer Behavior –Buying Motives – Factors Influencing Buyer Behaviour Market Segmentation
– Need And Basis of Segmentation - -Targeting – Positioning. CRM – Importance – A tool to
customer loyalty. (15 Hours)

Unit III
Sales Forecasting – Various Methods of Sales Forecasting the Product – Characteristics –
Benefits – Classifications – Consumer Goods – Industrial Goods. New Product Development
Process - Product Life Cycle. Branding – Packaging. (20 Hours)

Unit IV
Pricing – Factors Influencing Pricing Decisions – Pricing Objectives.
Physical Distribution: Importance – Various Kinds of Marketing Channels – Distribution
Problems.
Sales Management: Motivation, Compensation and Control of Salesmen
A Brief Overview of: Advertising – Publicity –Public Relation – Personal Selling – Direct
Selling and Sales Promotion (30 Hours)

Unit V
Digital Marketing : Introduction, Types (Search Engine Marketing, Social Media Marketing,
Content Marketing, Email Marketing, Mobile Marketing) – Applications & Benefits. (13 Hours)

RECOMMENDED TEXT BOOK:

1. J.JayaSankar, Marketing, Margham Publication, 2015.

2. R.S.N. Pillai&Bagavathi “Marketing Management”, SCHAND Publications, 2014.

REFERENCE BOOK:

1. L.Natarajan, Marketing,Margham Publication, 2015.

2. Ramaswamy&Namakumary, Marketing Management – Global perspective – Indian
Context, Macmillan Pulishers India Ltd., 4th edition, 2008.
3. RajanSaxena, “Marketing Management”, Tata McGraw Hill Publications, 2016.
4. Puneet Singh Bhatia, Fundamentals of Digital Marketing, Pearson Publications,
2017.
5. Philip Kotler, Kevin Lane Keller, Abraham Koshy, MithileshwarJha, Marketing
Management : A South Asian perspective, Pearson Prentice Hall, 14th edition.
 PRODUCTION MANAGEMENT

CORE 7 Sub-Code-03311
Teaching hours-72 Hours Credits:04

Learning Objectives:
1. To provide comprehensive outlook on basic concepts, theories and practices of
production.
2. To know the quality concepts & and quality control measures in area of production.

Unit- I
Production System - Introduction -Production And Productivity - Production Management -
Objectives - Functions - Scope- Relationship With Other Functional Areas. (12 Hours)

Unit-II
Production Planning and Control - Routing and Scheduling - Dispatching - Maintenance
Management -Types of Maintenance - Breakdown - Preventive - Routine - Maintenance
Scheduling. (18 Hours)

Unit-III
Plant Location - Introduction - Need For Selecting A Suitable Location - Plant Location
Problems - Advantages of Urban-Rural And Semi Urban Locations - Factors Influencing Plant
Locations - Plant Layout - Problems - Objectives -Principles - Factors And Types of Layout. (16
Hours)

Unit-IV
Work And Method Study - Importance of Work Study - Procedures - Time Study - Human
Considerations in Work Study - Introduction to Method Study - Objectives of Method Study -
Steps Involved in Method Study. (16 Hours)

Unit -V
Quality Control -Types of Inspection - Centralized and Decentralized - Business Process
Reengineering - TQM. (10 Hours)

RECOMMENDED TEXT:

1. P.Saravanavel and S.Sumathi, Production and Materials Management,Margham

Publications, 2015
2. N.G. Nair, Production Management, JBA Publishers, Edition 2004`

REFERENCES BOOKS:

1.P. Ramamurthy, Production and Operations Management, JBA publishers, 2nd

edition 2013.
2.R.B.Khana, Production and Operations Management, Prentice hall
publications,2007.
3.S.N.Chari, Production and Materials Management, Tata McGraw Hill, 2004.
4.Shubhada.S.Ghorpade, Production and materials management, Vision Publications,
2010
5.K.ShridharaBhat, Production and Materials Management, Himalaya publishing
house,2012.
 BUSINESS MATHEMATICS

ALLIED 1 Sub-Code-08321
Teaching hours-72 Hours Credits:04

Learning Objectives:
To understand quantitative methods and its applications in business arena.

Unit –I
Progressions: arithmetic progression – nth term of an AP, sum to n terms of an AP, Geometric
progression – nth term of a GP, sum to n terms of a GP (10Hours)

Unit-II
Plane Analytic Geometry: Straight line- length of a line segment – section formula-gradeint or
slope of a line, various forms of equation of straight line (15 Hours)

Unit –III
Differential Calculus: Differentiation(involving polynomial function only) – product rule,
quotient rule, Applications – Average cost, Marginal Cost, Marginal Revenue, Elasticity,
Maxima and Minima, Point of Inflexion (15 Hours)

Unit-IV
Matrices: Types of Matrices, Addition, Subtraction and Multiplication of two matrices,
transpose, matrix inversion and solution to system of linear equations(18 Hours)

Unit V
Mathematics for Finance – Simple and Compound Interest – Annuities – amount of an annuity,
free hold estate and lease hold estate, sinking fund, Amortization,Discount (14 Hours)

RECOMMENDED TEXT:
1 .P.R.Vittal, Business Mathematics,Margham Publications, Chennai – 2004.

REFERENCE BOOKS:
1. V.K. Kapoor, Introductory Mathematics for Business and Economics,SultanChand,
New Delhi, 2002.
2. S.R.Arora and Dinesh Khattar, Business Management with Applications, Sultan
Chand Ltd, New Delhi, 2001.
 HUMAN RESOURCE MANAGEMENT
Allied 2 Sub-Code-03312
Total Hours-90 Hours Credits:05

Learning Objectives:
1. To understand concepts & importance of human resource management.
2. To equip students on various function of human resource management.
3. To keep students abreast for Human resources practices.

Unit I:
Nature and Scope of Human Resource Management – Difference Between Personnel
Management andHRM – Environment of HRM - Human Resource Planning - Recruitment –
Selection – Methods of Selection – Uses Of Various Tests – Interview Techniques in Selection
and Placement.(25 Hours)

Unit II:
Induction – Training - Methods - Techniques – Identification of the Training Needs -Training
and Development – Performance Appraisal – Transfer – Promotion And Termination of
Services – Career Development. (20 Hours)

Unit III:
Remuneration – Components of Remuneration – Incentive – Benefits – Motivation -Welfare and
Social Security Measures. (10 Hours)

Unit IV:
Labour Relation – Functions of Trade Unions – Forms of Collective Bargaining – -Workers
Participation in Management – Types and Effectiveness – Industrial Disputes and Settlement
(Laws Excluded) (25 Hours)

Unit V:
Human Resource Audit – Benefits- Scopes – Approaches. E-HRM, Recent trends in HRM. (10
Hours)

Recommended text books:

1. J. Jayasankar, Human Resource Management,Margham publications, 2013.

2. K. Aswathappa, Human Resource Management, McGraw hill education pvt ltd.

Reference text books:

1. Dessler, Human Resources Management,Pearsen India, 12th Edition 2011.

2. C.B.Gupta, Human Resource Management, Sultan Chand and Sons, 5th Edition 2013.
3. L.M.Prasad, Human Resources Management, Sultan Chand and Sons, 3rd Edition
2014.
4. Gagan raj,Dictionary of Human Resources Management, Himalaya publishing home
pvt ltd, 2nd edition 2013.
5. Finance, Human Resources, MacMillan publishes India, 2010.
IV SEMESTER
RESEARCH METHODOLOGY

ADVERTISING MANAGEMENT
&SALES PROMOTION
or
INDUSTRIAL RELATION

OPERATIONS RESEARCH

BUSINESS STATISTICS

INTERNATIONAL TRADE

ENVIRONMENTAL STUDIES
 RESEARCH METHODOLOGY
CORE 8 SubCode:03517
Teaching hours: 90 hours Credits:05

Learning Objectives :
1. To acquire basic knowledge about research and its approaches.
2. To equip students in carrying out a research project
3. To familiarize the students to present their research findings.

Unit – I:
Nature and scope of social research, Aims, objectives, nature of theory and data, relevance to
social research (15 hours)

Unit – II:
Stages of research, selection of problem, formulation of problem, theoretical problem,
formulation of hypothesis, research design (15 hours)

Unit – III:
Data collection, technique, observation, schedule, questionnaire, interview methods,
SocialSurvey, importance and scope of social survey, preparation of budgets, staff and its
training (25 hours)

Unit -IV: Analysis of data, editing, processing, consolidation and tabulation, application of
techniques, scaling techniques (15 hours)

Unit - V:
Research presentation, organization of research presentation, aims and objectives, effectiveness
in the presentation of statistical data, rules for arrangement of text, diagrams, references .(20
hours)

RECOMMENDED BOOKS:

1. Ravilochanan.P, Research Methodology,Margham publications, Edition 2012.

2. Kothari C.R, Research Methodology and Techniques, New Age international pvt ltd,
edition 2013.

REFERENCE BOOKS:

1. Srivastava.T.N&ShailajaRego, Research Methodology, Tata McGraw Hill, Edition

2011.
2. Tripathi P.C, A Text Book of Research Methodology in Social Sciences, sultan
chand& co. edition 2010.
3. Dr. Deepikachawla& Dr. Neenasondhi, Research Methodology,vikas publishing
House Pvt Ltd, edition 2011.
4. Ranjitkumar, Research Methodology, Sage Publications, Edition 2013.
5. Cauvery.R, Research Methodology, Sultan Chand& Co Pvt Ltd, Edition 2010.
 ADVERTISING MANAGEMENT AND SALES PROMOTION

CORE 9 Sub-Code-03416
Teaching hours-90 Hours Credits: 04

Learning Objectives:
1. To provide basic knowledge about advertising & sales promotions.
2. To develop skills for developing and implementation of advertising and sales
promotion activities.
3. To evaluate and analyse the legal, social, ethical implications.
4. To provide exposure to the recent trends in advertisement and sales promotion.

Unit I
Concept and definition of advertisement – evolution – types of advertising – advertising process
– social, economic, and legal implications of advertisement.(16 hours)

Unit II
Advertisement Copy –Features – Classification –Copy writing – Steps involved in copy writing
– Copy Elements – Layout – Purpose – Characteristics – Essentials of good layout – Functions
of the layout – Steps involved in preparation of layout – Principles of effective design & layout.
Advertising themes & appeals. (18 hours)

Unit III
Advertising media- Types of Media- Print Media (Newspaper & Magazines, Pamphlets, Posters
& Brochures) - Other Media (Direct Mail, Outdoor Media) – Electronic Media (T.V. & Radio),
Internet Media –Word of Mouth advertising - Characteristics -Media Planning. (20 hours).

Unit – IV
Advertising Agency : Meaning – Need/Importance, Types, Structure, Functions, Compensation,
Selection & Evaluation of advertising agency.
Advertising Budget :Meaning, Methods of determining advertising budget.
Advertising Effectiveness: Need, Objectives, and Measuring advertising effectiveness - Pre-
testing & Post-testing techniques (18 hours)

Unit – V
Sales promotion: Definition, Objective, Benefits (Manufacturers, Middlemen, Consumers),
Tools of sales promotion schemes - trade oriented and consumer oriented - steps in planning and
Implementation of sales promotion (18 hours).

RECOMMENDED TEXT:

1. S.A.Chunawalla, Advertising & Sales promotion management, Himalaya

Publications, sixth edition, 2016.
2. P.Saravanavel& S. Sumathi, Advertising & sales promotion, Margham
Publications, 2017.

REFERENCE BOOKS:
1. Ruchi Gupta, Advertising Principles & Practices, SChand Publications, 1st edition,
2012.
2. Rajeev Batra, John G. Myers, David A. Aaker, Advertising Management, Pearson
Publications, 5th edition.
3. M.N. Mishra, Sales promotion and Advertising Mangement, Himalaya Publications,
2nd edition, 2018.
4. S H HKazmi, Satish k Batra, Advertising and sales promotion, 3rd edition, 2008,
Excel Books.
5. Prof. RitwikHaldar, Advertising and sales promotion Management, Himalaya
Publishing House Pvt Ltd, 1st edition, 2011.
 INDUSTRIAL RELATIONS

ALLIED 2 Sub-Code-03416
Teaching hours-90 Hours Credits: 04

Learning Objectives:
1. To educate about the Industrial legislations in India.
2. To provide knowledge about maintaining harmonious relations in India and to resolve
disputes, handling grievances etc.,
3. To know about growth and implications of trade union.

Unit I:
Industrial Relation: Meaning – Role – Importance – Changing Concepts of Industrial Relations.
Overview of labour legislation (Industrial disputes Act, ESI Act & PF Act). (10 hours)

Unit 2:
Industrial Harmony And Conflict – Harmonious Relations In Industry – Importance – Causes of
Disputes – Strikes – Lockouts, Lay Outs, Setting of Disputes – Machinery – Negotiations
Conciliations, Meditation, Arbitration And Adjudication.(25 hours)

Unit 3:
Employee Dissatisfaction – Grievances – Meaning – Types – Causes – Redressal. Factors
Affecting Employees’ Stability.(15 hours)

Unit 4:
Labours Participation in Management – Structure, Scope, Collective Bargaining – Works
Committee, Joint Management Council – Pre Requisites for Successful Participation – Role of
Government In Collective Bargaining.(25 hours)

Unit 5:
Trade Unions – Growth – Economic, Social And Political Conditions For Trade Union –
Objectives - Structures And Functions – Social And Economic Responsibilities of Trade
Union.(15hours)

RECOMMENDED BOOKS:

1. Pradeep Kumar -- Personnel Management and Industrial Relations – Kedarnath,

Ramnath& Co, 2013.
2. Davar, R.S. – Personnel Management and Industrial Relations in India – Vikas
Publications, 2012.

REFERENCE BOOKS:

1. Dr. Ajithkumarghosh, Industrial Relation Text and Cases, JBA publishers, edition
2011.
2. Tripathi.P.C, Personnel Management and Industrial Relation, Sultan Chand and
Sons, New Delhi, edition 2009.
3. Kapoor.N.D, Hand Book of Industrial Law, Sultan Chand and Sons, New Delhi 1998.
4. C.B.Gupta, Human Resource Management, Sultan Chand& Sons, 2010.
5. N.G.Nair and Latha Nair, Personnel Management and Industrial Relation, SBA
Publications, Latest Reprint.
 OPERATIONS RESEARCH

CORE – 10 Sub-Code-08426
Teaching hours-72 Hours Credits:5

Learning Objectives :
1. To provide basic understanding of operations research and its significance in business.
2. To study and build models for complex decision making.

Unit I
Introduction To OR – Meaning and Scope – Characteristics – Models In OR- Lpp – Formulation
–Graphical Method – Simplex Method For Maximization Problems Only. (15 Hours)

Unit II
Transportation Model – Basic Feasible Solution – Formulation –Solving a Tp Assignment
Models - Formulation –Solution. (12 Hours)

Unit III
Network Analysis – Work Breakdown Analysis – Construction – Numbering of Events Time
Estimates –Critical Path, Slack, Float. (13 Hours)

Unit IV
Queuing Models – Elements of Queuing System –Characteristics of Queuing Model.Formula
for Single Channel System (No Proof) – Application – Simple Problems. (12 Hours)

Unit V
Decision Theory – Criteria Applied In Decision Making. Game Theory Meaning and
Characteristics – Saddle Point – Dominance Property- Graphical Methods Of Solving 2xn And
Mx2 Problems. (20 Hours)

RECOMMENDED TEXT:

1. Resource Management Technique - P.R.Vittal, Margham Publications.

2. Business Statistics & OR - Dr.S.P.Rajagopalan, Tata McGraw Hill.

REFERENCE BOOKS:

1. Operation Research-V.K.Kapoor, Sultan Chand Pulications.

2. Quantitative Techniques for Decision Making -Anand Sharma, Himalaya
Publications.
 BUSINESS STATISTICS

Allied 1 Sub-Code-03416
Teaching hours-72 Hours Credits:04

Learning Objectives:
1. To introduce statistics and its role in business.
2. To gain knowledge about statistical tools and its implications for business.

Unit I
Introduction – Meaning and Definition of Statistics – Collection and Tabulation of Statistical
Data – Presentation of Statistical Data – Graphs and Diagrams. (15 Hours)

Unit II
Measures of Central Tendency – Arithmetic Mean, Median and Mode – Harmonic Mean and
Geometric Mean. (15 Hours)

Unit III
Measures of Variation – Standard Deviation – Skewness – Lorenz Curve –Simple Correlation –
Scatter Diagram – Karlpearsons Correlation – Rand Correlation – Regression. (20 Hours)

Unit IV
Analysis of Time Series – Methods Of Measuring Trend And Seasonal Variations - Index
Numbers – Consumer Price Index – And Cost Of Living Indices. (12 Hours)

Unit V
Concept of Sampling-Types-Quota, Sampling-Cluster-Probability and Random Sampling-
Sampling and Non Sampling Errors-Labour Statistics. (10 Hours)

RECOMMENDED TEXT:

1. S.P.Gupta, Statistical Methods,SultanChand&Sons, NewDelhi, 2007.

2. S.P. Gupta, Elements of Business Statistics,SultanChand&Sons, NewDelhi, 2007.

REFERENCE BOOKS:

1. P.R. Vittal, Business Mathematics and Statistics,MarghamPublications , Chennai,

2004.
2. J.K.Sharma, Business Statistics, Pearson Education, New Delhi, 2007.
3. Business Statistics & OR - Dr.S.P.Rajagopalan, Tata McGraw Hill
 INTERNATIONAL TRADE

ALLIED 2 Sub-Code-03207
Teaching hours-108 Hours Credits: 05

Learning Objectives:
1. To familiarize students on basics & theories of International Trade.
2. To impart knowledge about international financial institutions, structure and functions.
3. To provide awareness about recent trends in International Trade and its implications.

Unit I:
Features of International trade, Difference between Internal and International Trade- Importance
of International Trade. (16 Hours)

Unit II:
Theories of Foreign Trade – Absolute, Comparative, Equal Cost Differences (Adam Smiths,
Ricardo, Haberler, Hecksher- Ohlin Theories Only).(28 Hours)

Unit III:
Balance of Trade, Balance of Payment-Concepts, Causes of Disequilibrium-Methods to Correct
Disequilibrium -Fixed and Floating Exchange Rates.(36 Hours)

Unit IV:
Institutional Environment : IMF, IBRD, WTO, ADB, UNCTAD. Trading blocks – ASEAN,
SAFTA, SAARC, NAFTA, EU – Types & Importance. (20 Hours)

Unit V:
Globalization of Business, Levels of Globalization, Causes of Globalization, Issues and
Concerns in Globalization.
MNC – Meaning, Characteristics, Benefits.
FDI – Meaning, Importance, Forms of International Investments. (20 Hours)

RECOMMENDED BOOKS:

1. Sankaran, S. International Trade, Margam publication, 1st edition 2015.

2. Cherunilam, Francis International Trade & Export Management, Himalaya
Publications, 20th edition, 2017.

REFERENCE BOOKS:

1. Cherunilam, Francis, A concise book on International Trade, Himalaya Publishing

house.
2. Dr. D.M. Mithani, Money, Banking, IT & Public Finance, Himalaya Publishing
house, 2017.
3. V.K. Bhalla, International Business, SCHAND publications, First edition, 2013.
V SEMESTER
MATERIALS MANAGEMENT

BUSINESS TAXATION

LEGAL ASPECTS OF BUSINESS

ENTREPRENEURIAL DEVELOPMENT

SERVICE MARKETING

or

ORGANIZATION PSYCHOLOGY
 MATERIALS MANAGEMENT

CORE – 11 Sub-Code-03517
Teaching hours-72 Hours Credits:5

Learning Objectives:
1. To provide functional knowledge on Materials Management.
2. Enable students to gain knowledge on Inventory control, Procurement, Store
keeping.
3. To furnish students about Vendor management and Vendor rating.

Unit- 1
Materials Management- Definition-Function-Importance of Materials Management. (14 Hours)

Unit-2
Inventory Control- Function Of Inventory - Importance-Replenishment Stock-MRP- ABC- FSN
Analysis - Inventory Control Of Spares And Slow Moving Items -EOQ-EBQ-Stores Planning.
(20 Hours)

Unit-3
Purchase Management- Purchasing - Procedure - Dynamic Purchasing - Principles - Price
Forecasting - Techniques Of Price Forecasting. (18 Hours)

Unit-4
Store Keeping And Materials Handling- Objectives - Functions - Store Keeping - Stores
Responsibilities - Location Of Store House - Centralized Store Room - Equipment – Security
Measures - Protection And Prevention Of Stores. (22 Hours)

Unit -5
Vendor Rating - Vendor Management - Purchase Department - Responsibility - Buyer Seller
Relationship - Value Analysis - Iso Types. (16 Hours)

RECOMMENDED TEXT:

1. P.Saravanavel and S.sumathi, Production and Materials Management,Margham

publications, 2015
2. M.M Verma, Materials Management, Sultan Chand Publications, 2012.

REFERENCE BOOKS:

1. P.Ramamurthy, Production and Operations Management, JBA publishers, 2nd

edition 2013.
2. R.B.khana, Production and Operations Management, Prentice Hall Publications,
2007.
3. S.N.Chari, Production and Materials, Management, Tata McGraw Hill, 2004.
4. Shubhada. S.Ghorpade, Production and Materials management, Vision
Publications, 2010
5. K.ShridharaBhat, Production and Materials Management, Himalaya publishing
house, 2012.
 BUSINESS TAXATION

CORE – 12 Sub-Code- 03518

Teaching hours-90 Hours Credits:5

Learning Objectives:
1. To provide understanding of Direct taxes and Indirect Taxes.
2. To expose students the legislations for Business taxation.
3. To present the concept of GST and its impact on suppliers and customers.

Unit I:
Objectives Of Taxation – Canons Of Taxation – Tax System In India – Direct And Indirect
Taxes – Meaning And Types.(12 Hours)

Unit 2:
Income Tax Act 1961 – Basic Concepts and Definitions – Income, Assessee, Person, Previous
Year, Assessment Year, Gross Total Income, Total Income.Meaningof Permanent Account
Number, Return of Income, Tds, Advance Tax, Rates of Taxation, Assessment Procedure. (24
Hours)

Unit 3:
Customs Act 1961 - Introduction, Objectives, Definitions, Functions and powers of customs
authorities, different types of custom duties. Classification of goods, procedure for assessment
and methods of valuation for customs, demand and recovery of customs duty, procedure for
claiming customs duty drawback. (18 Hours)

Unit 4:
Definitions of GST – business related person’s capital goods – levy and collection of tax –
mixed supply, composite supply – meaning, advantages and disadvantages of unregistered
supplier – time and value of supply – goods, services – input tax credit – Registration of GST –
person liable for registration, not liable for registration, Registration of casual taxable person,
deemed on cancellation of registration, revocation of cancellation of registration. (20 Hours)

Unit 5:
Tax Invoice, Credit and Debit notes –Return of GST, Refunds, payment of tax, assessment and
audit. An Overview of Tax Audit – Tax Incentives and Export Promotions, Deductions and
Exemptions. (16 Hours)

RECOMMENDED BOOKS:

1. Reddy .T.S and V. hari Prasad reddy, Indirect Taxes- Business Taxation,Margam
Publication, Edition 2006.
2. Srinivasan N.P and Priya Swami. M , Business Taxation, Kalyani publishers
Edition 2013

REFERENCE BOOKS:

1. V.S.Datey, Central Excise, JBA Publishers, Edition 2013.

2. Pagaredinkar, Business Taxation, Sultan Chand and Sons, 2012.
3. Senthil and Senthil, Business Taxation, Himalaya Publication, 4th Edition.
4. Vinodk.Singania, Indirect Tax, Sultan Chand and Sons, Edition 2013.
5. Dr. Vinodk.Singania and Dr. Monica Singhania, Students Guide to Income Tax
(including service tax, vat) , JBA Publishers, Edition 2013.
 LEGAL ASPECTS OF BUSINESS

CORE 13 Sub-Code-03519
Teaching hours-90 Hours Credits: 05

Learning Objective :
1. To introduce the legislations in India for business.
2. To understand the legal legislations about Indian Companies Act, Contracts, Sale of
goods, Negotiable Instruments.

Unit-I
Indian Companies Act, 2013 : Company – Definition – Formation - Nature of company –
Advantages & Disadvantages of company – Types – Incorporation – Memorandum of
Association – Articles of Association – Prospectus (Overview). Difference between private and
public company. (18 Hours)

Unit-II
The Indian Contract Act: Meaning and Nature of Contract- Essentials Elements of a Valid
Contract- Offer or Proposal and Acceptance- Intention to Create Legal Relations-
Consideration- Flaws in contract-flaw capacity and persons-mistake-misrepresentation-
coercion-undue influence-legality of object.
Performance of contracts - Discharge of contracts – Modes of discharge – Breach & remedies
against breach of contact. (20 hours)

Unit-III
Wagering agreement-contigent contract-quasi contract-contract of indemnity and guarantee-
contract of bailment and pledge. (16 Hours)

Unit-IV
Sale of goods Act, 1930 : goods and their classification-conditions and warranties, passing of
properities and goods, performance of a contract of sales, buyers right.(18 Hours)

Unit-V
Negotiable Instruments Act, 2013 : Definition and characteristics of Negotiable instruments –
Types of Negotiable instruments – Parties to negotiable instruments – Methods of negotiation of
instrument – endorsement and delivery of a negotiable instrument – its kinds - negotiation by
unauthorized parties – dishonor and discharge of negotiable instruments. (18 hours)

RECOMMENDED BOOKS:

1. Kapoor N.D, Business Law, Sultan Chand and Sons Publication, Edition 2012
2. J.Jayashankar, Business Law, Margham Publications, Edition 2013.

REFERENCE BOOKS:

1. Bansal. CL, Business Law, Sultan Chand and Son’s Publication, Edition 2013.
2. Dr. Radha, Business Law,Prasanna Publications, Edition 2012.
3. V. Balachandran and S. Thotha, Business Law, Tata McGraw-Hill, Edition 2009.
4. Dr.M.R.Srinivasan, Business law and Corporate Law,Margham Publications, Edition
2009.
5. Tejpalsheth, Business Law, Pearson Education, Jan 2011 1st Edition.
 ENTREPRENEURIAL DEVELOPMENT

ALLIED I Sub-Code-03520
Teaching hours-90 Hours Credits:05

Learning Objectives:
1. To motivate students for promoting entrepreneurship.
2. To emphasize the importance of entrepreneurship and its significance in economic
development.
3. To facilitate students with various sources promoting entrepreneurship.

Unit I:
Concept Of Entrepreneurship– Meaning – Types – Qualities Of Entrepreneurs – Classification -
Factors Influencing Entrepreneurship Function Of Entrepreneurs.(10 Hours)

Unit II:
Entrepreneurial Development – Agencies Commercial Banks – District Industries Centre –
National Small Industries Development Organization – Small Industries
Service Institute.(20 Hours)

Unit 3:
Project Management Business Idea Generation Techniques – Identification Of Business
Opportunities – Feasibility Study- Marketing, Finance, And Technology & Legal Formalities –
Preparation of Project Report – Tools of Appraisal. (30 Hours)

Unit 4:
Entrepreneurial Development Programmes (EDP) - Role, Relevance and Achievements – Role
of Government in Organizing EDP. (16 Hours)

Unit 5:
Economic Development and Entrepreneurial Growth. (14 Hours)

RECOMMENDED TEXT BOOKS:

1. Jayashree Suresh, Entrepreneurial Development,Margham Publication, 2012.

2. Gupta.C.B&Srinivasan, Entrepreneurial Development, Sultan Chand & sons, 2005.

REFERENCE TEXT BOOKS:

1. Vasanth Desai, Dynamics’ of Entrepreneurial Development & Management,

Himalaya Publishing House, 2000.
2. A.K.Singh, Entrepreneurial Development and management,Laxmi Publication, 2nd
Edition.
3. S.Anil Kumar, Entrepreneurial Development, New Age Publication, 2009.
4. K.Ramachandran, Entrepreneurial Development,McGraw-Hill Education, 2008.
5. SomuGiriappa& Noboru Tabe, Entrepreneurial Development in India,Emergence
from local to global consumers’ leadership, 2013.
 SERVICES MARKETING

AlLIED– II Sub-Code-03521
Teaching hours-90 Hours Credits:05

Learning Objective :
1. To provide overview of service marketing, its evolution & growth.
2. To understand the marketing mix of services and its implications.
3. To design & implement effective management of service marketing and deliver quality
service
4. To appreciate the service marketing strategies adopted in various sectors.

Unit I:
Marketing Services: Introduction Growth of the Service Sector.The Concept of Service.
Characteristics of Service – Classification of Service – Designing Of the Service, Blueprinting
Using Technology, Developing Human Resources, Building Service Aspiration (16 Hours)

Unit 2:
Marketing Mix in Service Marketing the Seven Ps: Product Decision, Pricing Strategies and
Tactics, Promotion of Service and Distribution Methods for Services.
Additional Dimension in Services Marketing – People, Physical Evidence and Process. (12
Hours)

Unit 3:
Effective Management of Service Marketing: Marketing DemandAnd Supply Through Capacity
Planning and Segmentation – Internal Marketing of Services – External Versus Internal
Orientation of Service Strategy. (18 Hours)

Unit 4:
Delivering Quality Service: Causes of Service – Quality Gaps.The Customer Expectation versus
Perceived Service Gap.Gaps in Services-Quality Standards, Factors and Solutions – Service
Performance Gap.Customer Relationship Management. (25 Hours)

Unit 5:
Marketing Of Service With Special Reference To: 1. Financial Services, 2. Health Services, 3.
Hospitality Services Including Travel, Hotels And Tourism, 4. Professional Service, 5. Public
Utility Service, 6.Educational Services. (19 Hours)

RECOMMENDED TEXT BOOKS:

1. Dr.C.Natarajan, Service Marketing, Margham Publication, 2013.

2. Dr.R.Balaji,Service Marketing and Management, Sultan Chand & sons, 2012.

REFERENCE TEXT BOOKS:

1. Zenithal (Valarei), Service Marketing,The Indian Perspective, McGraw Hill

Publication, 2011.
2. GovindApte, Service Marketing, OHP Edition, 2004.
3. Dr.S.Shajahan, Service Marketing- Concepts, Applications & Cases, JBA Publishers,
2003
4. Zenithal, Service Marketing, People Technology Strategy, Pearson Education, 2003.
5. Ravi Shankar, The Indian Perspective,Vrindha Publications 2002.
 ORGANIZATION PSYCHOLOGY

Allied – II Sub-Code-03312
Teaching hours-90 Hours Credits: 5

Learning Objectives:
1. To familiarize students concepts of organizational behaviour and work environment.
2. To understand the motivating theories & strategies and their significance in
productivity.
3. To understand group dynamics, organization culture & climate and implications in
organization.

Unit I:
Need And Scope Of Organizational Behaviour-Theories of Organization-Individual Difference
Vs Group Intelligence Tests- Measurement Of Intelligence – Personality Tests-Nature-Types –
And Uses of Perception. (18 Hours)

Unit 2:
Motivation – Financial And Non-Financial Motivation Techniques- Job Satisfaction- Meaning
– Factors-Theories-Measurement – Morale-Employee Attitudes And Behavior And Their
Significance to Employee Productivity. (22 Hours)

Unit 3:
Work Environment- Good House Keeping Practices- Design of Workplace – Fatigue – Causes
and Prevention and Their Importance – Leadership—Types And Theories of Leadership. (20
Hours)

Unit 4:
Group Dynamics – Cohesiveness- Co-Operation- -Competition –Conflict –Resolution –
Sociometry – Group Norms – Role Position Status. (12 Hours)

Unit 5:
Organizational Culture And Climate – Organizational Effectiveness – Organizational
Development – Counseling – And Guidance – Importance of Counselor – Types of Counseling
– Information Needed for Counseling. (18 Hours)

RECOMMENDED TEXT BOOKS:

1. J.Jayashankar, Organization Psychology, Margham Publication, 2006.

2. K.Ranganayakulu, Organization Psychology, Atlantic Publication, 2007.

REFERENCE TEXT BOOKS:

1. Vishwanath Joshi, Organization Psychology, SCDL Publication, Pune, 2015.

2. V.G.Kondalkar, Organization Psychology, New Age International PVT LTD
Publication, 2007.
3. Uma Sekaran,Organization Psychology, New Age International PVT LTD, 2nd Edition.
4. Laurie J.Mullins, Organization Psychology, Pearson Publication, 2013.
5. Adrzej, Huczynski, David B Uchanan, Organization Psychology, Pearson Publication,
8th Edition, 2013.
VI SEMESTER
BUSINESS ETHICS AND VALUES

PERSONALITY DEVELOPMENT

PROJECT

FINANCIAL SERVICES

INFORMATION MANAGEMENT
 BUSINESS ETHICS AND VALUES

CORE 14 Sub Code-03623

Teaching hours-90 Hours Credits:05

Learning Objectives :
1. To provide insight about ethics in workplace.
2. To appreciate the relationship between business ethics and corporate social
responsibility

Unit- I
Introduction to business ethics - Definition - Role -Importance of Business Ethics in Business -
Values - Features of Morality - Role of CEO. (12 Hours)

Unit-II
Ethics in work place – code of conduct – code of ethics. Types of Ethical Issues - Bribes -
Coercion -Deception - Theft - Unfair Discrimination. (18 Hours)

Unit-III
Internal Ethics - Hiring Employees - Promotions -Discipline - Wages - Job Description -
Exploitation Of Employees - Ethics External - Consumers - Fair Prices - False Claim
Advertisement. (24 Hours)

Unit-IV
External Ethics - Environment Protection -Natural -Physical - Society - Social Audit. (16 Hours)

Unit -V
Corporate responsibility : Definition – Case study. Corporate compliance – Definition, Laws &
Regulations. Social Responsibilities of Business towards Shareholders - Employees - Customers
- Dealer - Vendors - Government. (20 Hours)

RECOMMENDED TEXT BOOKS:

1. S.Sankaran, Business ethics and values, Margham Publication, 2006.

2. A.C.Fernando, Business Ethics and Values-Indian Perspective, Pearson Education,
2013.

REFERENCE TEXT BOOKS:

1. Peter Starwick, Sarah Starwick&Ferrel.O.C,Understanding Business Ethics, Tower

Books Publications, 2013.
2. Peterson Robert.A, Business Ethics- New Challenges for Business School &
corporate Leaders, M.E.Sharpe Publication, 2005.
3. VelasQuezManuel.G, Business Ethics-Concepts & Cases, prentice Hall Publication,
2012.
4. Senthil&Senthil, Business Ethics & Values, Himalaya Publication, 2013.
5. Robert Audi, Business Ethics & Ethical Business, Good Reads Publication, 2008.
 PERSONALITY DEVELOPMENT

CORE 15 Sub Code: 03623

Teaching hours: 90 hours Credits: 05

Learning Objective :
1. To groom students with proper behaviour, socially and professionally
2. To improve overall personality of the students.
3. To know techniques to overcome and manage stress levels experienced.

Unit I:
Personality definition – Elements of personality – Determinants of personality – personal
SWOT analysis.(12 Hours)

Unit II:
Self Esteem – self concept – advantages of high self esteem – characteristics of people with high
and low self esteem – steps to building positive self esteem – attitude – factors that determine
our attitude – benefits of a positive attitude and consequences of a negative attitude – Motivation
– The difference between inspiration and motivation – motivation redefined – external
motivation v/s internal motivation.(18 Hours)

Unit III:
Success – defining success – real or imagined obstacles to success – qualities that make a person
successful – Reasons for failure – inter personal skills – dealing with seniors, colleagues,
juniors, customers, suppliers at the work place – factors that prevent building and maintaining
positive relationships – difference between ego and pride – the difference between selfishness
and self interest – steps for building a positive personality – body language, understanding body
language – projecting positive body language. (20 Hours)

Unit IV:
Recruiter expectation – Career counseling (based on student SWOT analysis) – creating a career
path. (20 Hours)

Unit V:
Stress management – causes of stress – handling stress / stress management techniques. (20
Hours)

RECOMMENDED BOOKS:

1. Wallace (Harold R) and masters Ann., Personality Development, south-western

publishers, edition 2006.
2.SwamiSrikantananda, Personality Development through Human Excellence,Adhyaksha
Publications, Edition 2010.
REFERENCE BOOKS:

1. ElizabethB.Hurlock, Personality Development, Tata McGraw-Hill, edition 2010.

2. Mithrabarum.k,Personality Development and Soft Skills, Oxford University
Press,edition 2012.
3. Swami Vivekananda, Personality Development, Ramakrishna mission institute, edition
2011.
4. Arnavanand, Personality Development,veekumar Publication Private Ltd, New Delhi
2012.
5. D.P.Sabharwal, Personality Development Handbook,Prakash Books, India pvt ltd,
edition 2011.
 FINANCIAL SERVICES

ALLIED I Sub-Code-03624
Teaching hours-90 Hours Credits:05

Learning Objectives:
1. To provide overview and understand the importance & role of financial services.
2. To know the comprehensive outlook of SEBI.
3. To provide an in depth understanding of various players in the financial market.

Unit-I
Financial services-meaning-importance-types of financial services-primary market-functions-
advantages-classification-secondary market-growth of stock exchange in India-SEBI-meaning-
objectives-rules and regulations-powers of central government over stock exchange-types-
Advantages(18 Hours)

Unit-II
Merchant bank-meaning-classification-regulations by SEBI-role and functions of merchant
banker-drawbacks-venture capital-introduction-features-method of financing by venture capital-
importance-venture capital investments-venture capital schemes-regulations by SEBI-reasons
for slow growth of venture capital in India.(18 Hours)

Unit-III
Factoring-steps involved in factoring-types-benefits-demerits-difference between factoring and
bills discounting-leasing-steps in leasing-legal aspects involved in leasing-types of leasing-
advantages-drawbacks-difference between financial lease and operational leave.(18 Hours)

Unit-IV
Mutual funds-meaning-advantages/benefits-types/classifications-investments of mutual funds-
mutual funds in India-regulations of SEBI on mutual funds-credit card-introduction-working of
credit card system-credit card institution-types-uses-difference between credit card and debit
card-Benefits from credit card.(18 hours)

Unit-V
Hire purchase-features-hire purchase agreement-contents of hire purchase-difference between
hire purchase and leasing-difference between hire purchase and installment sale-consumer
finance-different types of loans-growth of consumer finance.(18 Hours)

RECOMMENDED TEXT BOOKS:

1. Santhanam.B, Financial Services,Margham Publication, 2012.

2. Dr.V. Radha, Financial Services,Prasanna Publication, 2008.

REFERENCE TEXT BOOKS:

1. Dr.S.Gurusamy, Essentials of Financial Services, Tata McGraw Hill, 2011.

2. Dr.S.Gurusamy,Merchant Banking of Financial Services, Vijay Nicole PVT LTD,
2013.
3. Avadhani.V.A, Marketing of Financial Services, Himalaya Publication House, 2002.
4. GoelSandeep, Financial Services, New Arrivals Publication, 2011.
5. TripathyNaliniPrava, Financial Services, PHI Publications, 2007.
 INFORMATION MANAGEMENT
ALLIED II Sub Code-03625
Teaching hours-90 Hours Credits:05

Learning Objectives :
1. To educate basic idea of information systems and its impacts in business.
2. To provide insight about system concepts and development.
3. To provide exposure of new IT initiatives and their applications in business.

Unit-I
Introduction : Data, Information, Information Technology, Information Systems, Information
for decision making. (14 hours)

Unit-II
Definition of Management Information System – MIS support for planning, organizing and
controlling – Structure of MIS. (12 hours)

Unit-III
Concept of system- Characteristics of system – System classification- categories of information
systems – Strategic information system and competitive advantage. Database management
system (14 hours)

Unit-IV
System Analysis and design – SDLC – Role of system analyst- Functional information system –
Personnel, production, material, marketing. Decision support system and Group decision
support system. (25 hours)

Unit-V
Business process outsourcing, e-business, e-governance, Pervasive computing, virtual reality,
cloud computing, web analytics. (25 hours).

REFERENCE BOOKS:

1. Dr. S.P.Rajagopalan, Management Information System,Margham Publications, Edition

2012.
2. CSR. Murthy, Management Information System, Himalaya publications, Edition 2002.

RECOMMENDED BOOKS:

1. Kenneth C. Laudon & P. Laudon Jane, Management Information Systesm, Pearson

Publications, 2018.
2. Waman S. Jawadekar, Management Information Systems, McGraw Hill Publication, 5th
edition.
3. Dr. A.K. Gupta, Management Information System, Schand, 2010.
4. D.P. Goyal, Management Information System, Managerial perspective, 4th edition,
2014.
5. V. Rajaraman, Analysis & Design of Information System, PHI publications, 3rd edition,
2011.