Yurbban Passage

Target: Business travel + Couple travel

1.Cognitive 1.Cognitive
2. Affective

Touch Point: Website, social networks and social media.

Backstory: “Yurbban. Live Barcelona as a native.” They invite to

disconnect from the routine with the best sunsets on the rooftop of
Yurbban Trafalgar Hotel, our terrace with 360 ° views. Or at the Yurbban
Passage Hotel rooftop by Casamigos.

Buying Cycle

Business Travel Couple Travel

Awareness Ex: Need a Awareness Ex: Need a to

place near the business relax, and have all for
meeting with breakfast. perfect couple vacations
(LOCATION) (RELAXATION)

Interest Ex: Search for a Interest Ex: Search for a

lot of hotels and find lot of hotels and find
Yurbban. Yurbban.

Desire Ex: Search for

Desire Ex: Search for
location, breakfast and
experience, relaxing
relaxing.

Action Ex: Reserve and Action Ex: Reserve and

go to the Business Tavel go to your Couple Travel
They are eco-friendly and They are committed to sustainability

• Thermal insulation for comfort inside.

• Smart climate-control system and highly efficient lighting and
machinery.
• Use biodegradable hangers and giving guests the option to save
water and power by re-using their towels.