———=——— ll lhl
50 Chapter2
drinking wine makes people ke jaz me aire
jazzor to another room in. which they will —
the “water room” is windowless, dark, and ‘dingy. The
most serious flaw in this
a. is low in extemal validity
bis low in intemal validity
or bid not randomly select he partisipans om all
sollege students in the country.
4. is low in psychological realism
dk. Mary wants to find out whether eating sugary sacks
befegean exam leads to better performance onthe
cxam. Which ofthe following strategies would an-
‘swer her question most conclusively?
‘a Identify a large number of students who perform
exceptionally low and exceptionally high in exams,
Sak them whether they eat sugary shacks before
‘xams, and see whether high performers eat more
sugary snacks before exams than do low performers
bb. Wait for exam time in a big class, ask everyone
whether they ate sugary snacks before the exam
land see whether those who ate sugary snacks
before the exam do better compared to those who
didn’t
ce Wait for exam time ina big class, give a random
half ofthe students M&Ms before the exam, and
see whether the students who ate M&Ms perform
better.
4. Pick a big class give all students sugary snacks
before one exam and salty snacks before the next
exam; then see whether students score ower on
average in the second exam.
6. A researcher conducts a study with participants who
are college students. The researcher then repeats the
study using the same procedures but with members
of the general population (ie, adults) as participants.
‘The results are similar for both samples. The research.
has established. through
‘a. extemal validity, replication
b. intemal validity, replication
. extemal validity, psychological realism
4. internal validity, psychological realism
6. Professor X wants to make su hissy of ied
pours lage noe Walle Pei
To dings coll hve en by eg
other than the independent variable, which was. :
method he introduced. He's concen
new teachin
ment.
a, PS eh
a. probability level
pb. external validity
«. replication
,_ internal validity
1.
suppose a psychologist decides tojoin loca com-
Sapo understand and observe its members’ said
relationships. This is
a. cross-cultural research,
b. applied research.
ce. anexperiment.
4. ethnography.
9, Thebasic dilemma of the social psychologists ha
a. itishard to teach social psychology to students
because most people believe strongly in personaly
bb there isa trade-off between internal and extemal
validity in most experiments.
isnearly impossible to use a ranciom selectional
the population in laboratory expe: ments,
i almost all social behavior is influenced by the
ccalture in which people grew 1
9. Which ofthe following is true about new frontiersit
social psychological research?
a. Social psychologists are intereste in the role of
culture but not in evolutionary processes.
b. Social psychologists are interested in evolutional
processes but not the role of cul
Socal psychologists use functional magnetic
resonance imaging (FMRI) to corres diferent Kn
of brain activity with social information processing
4. The purpose of cross-cultural research is toshow
thatall socal psychological findinss are univer
with no cultural variations.
40. Allof the following except one are part of the guide
lines fo ethical esearch. Which is
4. Allreserch is reviewed by an IR’ institutions
review board) that consists of at least cne sie
one nonscentstand one person unaffiliated wim
the institution
b. Aresearcher receives informed consent from’
participant unless deception is deemed news
and the experiment meets ethical guidelines.
When deception is used in a study, participan®
must be fully debriefed.
4. There must be a cover story for every study
because all stuies involve some type of dee"
——Chapter 3
Social Cognition
How We Think About the Social World
Chapter Outline and Learning Objectives
On Automatic Pilot: Low-Effort Thinking Mental Strategies and Shortev
LO3. Explain the advantages and disadvantages ;
Bouin severe ae Cultural Differences in Social Cognition
10.3.3. Analyze how culture influences social thinking.
ts: Automatic Thinking
Controlled Social Cognition: High-Fffort Thinking,
LO 3.4. Describe drawbacks to controlled thinking
nd ways to improve its effectiveness.
{ Free Will
Counterfactual Reas
Types of Automatic Thinking
LO 3.2 Describe the types of automatic thinking,52. Chapter
Social Cognition
How people think about them-
selves and the social world; more
‘specifically, how people select,
interpret, remember, and use
social information to make judg:
ments and decisions
Rodin’s famous sculpture, The
Thinker, mimics controled thinking,
where people sit own and
Consider something slowly and.
deliberately. Even when we do not
now it however, we are engaging,
in automatic thinking, which
js nonconscious, unintentional
involuntary, and effortiess.
ae eT
WHAT DO YOU THINK?
penne and
SURVEY
RESULTS.
core feeling about how accurate it was?
ave you ver rea your hrescope arias an ot feeling ab .
0 Yes
ON
te was an epic match on Jeopardy, the television aU show on which contestants are
nd have to provide the correct question, Two ofthe three contestants
roe falltime, namely Ken Jennings, who held the record for
74 consecutive games), and Brad Rutter, who
given an answ
‘were among the best play’
the longest winning steak on the show (
dae all ime money winnet. What about the third contestant? Who would dare
wa frie or her wits against these formidable opponents? ‘Actually, it wasn’t a "he"
ar she,” but an “it”: supercomputer named Watson, developed by IBM and named
after that company’s founder, Thomas J. Watsor.
“The match was dose at fist, but by the third and last day Watson he built an
Ineurnountable lead; Tne afer time, the superoumputer gave correct response
wife cos. Ken Jennings, who described himself s "the Great Carbon Hope
king machines,” conceded defeat by writing on his
against a new generation of thin
aan,“ for one, weleome our new computer overlords,” paraphrasing aie
from an episode of Te Simpsons (Jennings, 2011; Markoft, 2011)
vhs var no the first mean IBM computer had outwited human beings. In 1997
cary Kasparov, the reigning chess champion ofthe world, resigned in the sixth and
leche yame against an TBM computer named Big Blue Should we all feel» litle es
smart ke the commentator who remarked, after Big Blue defeated Gary Kasparow tht
he felt “a twinge of IQ loss and an increase in hairiness” (Dunn, 1997)
‘Well, computers are getting smarter and smarter i's probably
only a matte of time before they are driving our cars, cooking Our
meal, and serving us atrestaurants (Rao, 2016). But they hove along
way to go before they can match the human brain in recognizing
and understanding the complexity of human behavior. Per}aps com
puters will get there, as in the futuristic movie Ex Mache and the
television drama Westworld, in which computers become *» sophis
ticated that they have minds of their own and understans! human
‘beings astutely—so much so that people fallin Jove with them. But
as for now, the human brain far outperforms the fastest computer in
atleast one critical task: understanding other people.
‘The human brain has evolved to be a powerful, finely tures! instr
rent for thinking about other people (Liebeman, 2013). More generally
people are extremely good at social cognition, which, as we saw i
Chapter 1, refers to the ways in which people think about themsel¥€s
and the social world, including how they select, interpret
and use socal information. Although no computer can match us in this
kind of thinking, that’s not to say we are perfect social thinkers. Social
psychologists have uncovered some fascinating mistakes to which we
me pee, epi uno conve abies In this chaptes, We
wills bo the pve aii of soci cogrition
weno ulentand how people think about ther social wor ds and
pecan oa ie mars a pee beaten distin
guish between two different kinds of social cognition: automatic
sus controlled thinking, Let's take a look at automatic thinkin;
nembet,
firstSecial Cognition: How We Think About the Social Word 5S
On Automatic Pilot:
Low-Effort Thinking
Loot Explain the advantages and disadvantages of schemas.
people are good at sizing up a new situation quickly and aocurately. They SEN out
People ghere what is happening and what might happen next. When you atendid
class, for example, you probably made quick assumptions about who
your first coll
Jeople were (the person standing at the lectern was the professor) and how to be-
have. W
reached these conclusions without even being aware that you were doing So
“abt that you confused the class with a fraternity party. And you probably
Imagine a different approach: Every time you encounter a new situation, 4o¥ stop
and think about it slowly and deliberately, ike Rodin’s statue The Thinker. When you
are in x, 2008)
50, you would be using the representativeness heuristic, which is 2 ™e ntal
& Frederick, 2002; Kahneman & Tversky, 1973; Lien, & Yuan, 2015).
thing to do. If we did not use the representativeness heuristic ee would we decide
attempt to judge his similarity to our conception of students from New York Stale Vo
out-of state students? Act tere is anather source of information we might
Suppose yo!
pu meet as
y mellow, and
Brian matches
‘ome state
short
case—such
2016; Kahnens®Social Cognition: How We Think About the Social Word 67
wwe knew nothing about Brian, it would be wise to guess that he was from New York
ate students. If we
Shee becouse at state universities there are more in-state than out
freed New York State we Would be using what called base rte information, infor
eon about the relative frequency of members of cferent categories in the popution
top, the percentage of students at New York state universities who ae frm New York).
‘what do people do when they have both base rate information (@.~ Knowing
that there are more New Yorkers than Californians at a university) and contradictory
trsemation about the person in question (eg, knowing that Brian is blond and mel
tiv and likes to hang out at the beach)? Kahneman and Tversky (1973) found that
people do not use base rate information sufficiently, paying most attention to how
Pepresentalive the information about the specific person is of the general category
{eq Californians). Although this isnot a bad strategy ifthe information about the
vy reliable, itcan get us into trouble when the information is flimsy. Given
a ey eo Calforians atfending state universities n New Yorks low, you
ipa id need to have very good evidence that this person is a Californian before ignor
the bese rote and guessing that he is one ofthe few exceptions, And given that itis,
ire pt ncal to Find people from eastern states who have blond hat, arelaic-back,
vd like to goto the beach, you would be wise to use the base rate inthis instance
Ve-cor ' meen to imply that people totally ignore base rate information (Koehler,
to93, 1996, Obrecht & Chesney, 2016) Baseball managers consider the overall Ike
Thaod of leithanded batters getting a hit off of left-handed pitchers when deciding
ano to send up ag.a pinch hitter, and birdwatchers consider the prevalence of dif
ferent species of birds in their area when identifying individual birds ("That probably
ser bay-breasted warbler, because they've never been seen in this area”). The
point is thot people often focus fo0 much on individual characteristics cof what they
re peve (“But that bird did seem to havea chestnut-colored throat; hmm. maybe it Was
aabay-breasted warbler”) and too little on the base rates.
Trost history forexample, people have assumed thatthe cure fora disease must
resemble. b sepresentative ofthe symptoms of the disease, even when this wast the
one fre eating the lungs ofa f0x was thought to be a cure for asthma, Destuse
fence have a strong respiratory system (Mill, 1843). Such a reliance on represenia Y=
may even impede the discovery ofthe actual cause ofa disease, Around the turn of the
eet century, an editorial in a Washinglon newspaper denounced the foolhardy we
eee at to researc far-fetched ideas about the causes of yellow fever, such 2s the
speurd contention of one Walter Reed that yellow fever was caused by, ofall things = me
gut (whi of course, turn out tobe the cause; Nisbet & Ross 1990) How do heutis-
vesnfluence your thinking? Take the quiz inthe following Try It to find out
.SENTATIVENESS HEURISTIC
PERSONALITY TESTS AND THE REPRE:
ssuch as one of the many that are available
Suppose you took a personality test,
online, and received the following feedback:
‘You have a need for other people to ke and admire you, and yet ou tend
vical of yourself. While you have some personality weaknesses Yo
unused
‘erally able to compensate
for them. You have considerable
ity that you have not turned to your advantage Disciplined and self
Fane yon gulcide, you tend to be worrisome and insecure on the
a ae have serious doubts as to whether you have made the
fer a certain amount of change
ing, You pre
red when hemmed in by restrictions and
rand do not
if as an independent thinker
found it
right decision or done the right thi
and variety and become dissatisfis
limitations, You also pride yourse
aa ete g satemenrs without satisfactory proce Ba YOu TAY—
aaa pe Gas asin ravealine Youmeeio Oeics sera extro-
Verted, affable, and sociable, while at other times You are introverted, wary,
ghd reserved. Some of your aspirations tend to be rat!
is one of your major goals in life.
fher unrealistic. Security
Base Rate Information
Information about the frequency
of members of different categories
in the population68 Chapter’
Try It!
Reasoning Quiz
‘Answer each ofthe folowing avestons eee
4. Consider the letter rin the Engl
teas the fitter of words (9
ten as het tr of wards (6, POW? Be ums Ya ART SN
this letter occurs n
rope) rm
‘8. More often as the fist letter
b. More often asthe third letter
‘e. About equally often as the first and asthe thir lettr oii laipeee
22 nich of these do you think cause more fatalities the Se aa
ao ee Ss
nos 8 561 ME ¥OH WODY FOUN 9g
pe oo pa fl On RU SOLE
re
J language. Do you tink sero = fom 9 a rersen
ea ony 0 couse OF 2 8 1 9a ag
ft Fs pve! HADI UO 620
ceca ro sia 00 0, AUS
ao x ar039 2) OOO
pov 60g 0%
on onan
aoa Re POR
yr coed fu
nO
“pevaqe not 78 0
United States? :
a. Accidents ec encore 20018 5 V0 205
2 ear rege mon ep at 0) LLIN Lp
ee ie orpautsaes ous oo mr
¢. Accidents and strokes in approximately equal et a ony SeeUUOEUE 2 UO tl
numbers Gyan ynde 0m, WEP 00 natn
$3. Suppose you fipped afer coin sx times, Wich sequence Ce tenn marta
ig mere likly to occur: HTTHTH or HHT? (= heads ae ge 02 COEF pe
T= tals)? sot os s189p 1 ptina
9. HITHTH is mere ly pac fin 1 0886190) 6000 08 PU va oa en
9 HHHTTT is more tke ss ae ARP > AEE e494
Bee woe ys oped cp 18480 oe
4 dor noping can ad obsering cogs TTT ee Te ee
a ree bea tr oowoea oro ase
ae aiimoies ae) oon ncn 308 pereets
“Wow,” you might think. “This test is amazing: it is uncanny low well tap
tured who Lam.” Ifso, you are not alone. Bertram Forer (1949) feedback)
a group of students and asked them to rate haw well it described «vem, on ase
from 0 = very poor to5= excellent. The average rating was 4.26—a phenomenon tt
has come to be known asthe "Barnum effect” after the circus owner and showman
PT. Barnum
Why do most people believe that this personality description «iescribes hen
so well? One culprit is the representativeness heuristic: The statements are ¥a8t
enough that virtually everyone can find a past beh. ny
find a past behavior that is si-ilar to EP
sentative of the feedback. Consider the sateen, "At times You have #8
doubts as to whether you have made the right decision or done the right iN”
Es cof us can think of times this was true of us—that is, of examples that are "=?"
sentir of iste ‘Who hasn't second-guessed themselves about an
Portant deison, suchas where togo to college or what major to choose 2 Similar
us can think of times when we were independent thinkers rnd times whe?
we revealed too much about ourselves, The reason the feedback seems to descr
4s 50 well that we do not go
mind and think go Beyond the repre: int ae
this way.”
a sentative examples
‘Actually
ne “Actually, there are just as many tes when I cid’t fe! ora
ba iy of magazine quizzes and horoscopes that give
back, which could apply to just about anyone pes that §
seneric feet
——— Zt‘Social Cognition: How We Think About the Social World 69
Review Questions
4. Which of the folowing s the best summary of research on
‘automatic goal pursuit?
‘eople can only salact which goals to work toward
sing controlled thinking
'b. People offen pursue goals that have been recently
without realizing that that is why they are pur
the goal
often pursue goals that have been recently
‘but only if they are consciously aware that the
goal has been primed.
ie never choose their goals consciously; they only
automatically primed goals.
2. su ou have invited a new acquaintance over to
apeviment end want to make a good impression in
you want this person to lke you. Wich of the
‘should you do?
fa. conve the person a warm drink and hope that he or she
in their hands while you are taking to him or her
b, conve the person @ cold drink and hope that he or she
in their hands while you are talking to him or her.
e ome bread before the person comes over 80
2 apartment smeli nice.
4 ve person a snack on a very heavy plate
Over Thanksgiving break, your parents ask you if you
‘can think of 12 reasons why your colege is better than
its arch rival. You find it hard to come up with mary,
reasons and end up thinking, “Hmm, maybe the
‘schools aren't all that different.” Which of the folowing
mental strategies cid you probably use to reach this
1. Tho representativeness heuristic
b. Base rate information
(G, The anchoring and adjustment heuristic
<. The avallablity heuristic
According fo research in socal psychology, why do.
many people belive that the horoscopes are accurate
descriptions of who they are and what is tkely to happen
totham?
‘a. Horoscopes are written in a vague way so that
‘most people view them as representative of theit
personales and past behaviors.
b. Horoscopes trigger automatic decision making,
«¢, People find it eificult to bring to mind examples
that are similar to the horoscope.
dd. Horoscopes automatically prime people's life goals.
Cultural Differences in
Social Cognition
L083 Analyze how culture influences social thinking,
itmay have occured to you to wonder whether the kinds of automatic hinking we ave
heendlccussing are present inall people thoughout the world, or whether ey a AY
aes altures than in others. Iso, you aein good company: Socal ps)