Haldiram

 Haldiram's is very traditional in terms of advertising and promotions. However, to be

in sync with current times, Haldiram's tied up with Prem Ratan Dhan Payo (movie) and
more than 1.5 crore (15 million) Haldiram's snack packets were printed with the logo
of the film. The chain is actively expanding its franchises. (Wikipedia)
 Over the course of eight decades, a lot has changed about us. We have relocated,
undergone expansion, developed new product lines & added segments, opened retail
chains & stores across India and embraced new markets overseas. One thing hasn’t
changed - we’re still a tight-knit family business, committed to serving the most
authentic taste of India through our products. (website)

 From our formative years, he instilled the value of keeping the tradition and quality
intact, even as we matured as a company. All our products maintain a consistent sense
of simplicity. The ingredients and recipes were picked to accentuate these ideas and
are followed to this date. We promise that all our products are natural, wholesome and
have a homemade feel to them. (website)

 In 1937 when Ganga Bhisan set up his bhujia shop in Bikaner, he would have rarely imagined that
Haldiram's would be selling Veg Shami Kebab, Soya Shami Kebab, Dahi Kebab and Hara Bhara Kebab.
Haldiram's has definitely come a long way from Ganga Bhisan's thin, moth-dal bhujia to a range of
kebabs it offers in the Middle East as part of its frozen foods business. In between, it diversified its
namkeen snacks range by including sweets such as canned rasgullas and soan papdi, pani puri and
now desi ..

Read more at:

https://economictimes.indiatimes.com/industry/cons-products/food/bhujia-to-billions-ganga-bhisans-
haldirams-has-now-become-3-bn-biz-
empire/articleshow/67992895.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=c
ppst

 Some special points that helped Haldiram to provide a profitable franchise -

o Haldiram is an indian company and knows the market better than many
foreign MNCs.
o Quality at the right price points helped Haldiram a lot.
o Many products to sell for every store. (Quora:
https://www.quora.com/Why-is-the-Haldiram-franchise-so-successful)

 https://www.quora.com/What-is-the-marketing-strategy-behind-Haldiram