FACTORS INFLUNCING PURCHASE OF MOBILE PHONES

RESPONDENTS PRICE BRAND QUALITY

A 5 4 2
B 3 5 4
C 2 3 3
D 4 4 5
E 2 2 4
F 3 1 3
G 5 4 5
H 3 3 2
I 2 4 1
J 5 5 4

INTERPRETATION :
From the correlation results obatined it can be said th
but, quality can be positively correlated with price a
batined it can be said that price and brand are closely realted
y correlated with price and brand beacsue it is geater than 180 degree
Correlation: PRICE, BRAND, QUALITY v5.40.2

Sheet1 C4:F14

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Descriptives
N 10

Correlation

Analyse-it®
Pearson's r PRICE BRAND QUALITY
PRICE - 0.484 0.381
BRAND 0.484 - 0.164
QUALITY 0.381 0.164 -

Evaluation Copy
Correlation: PRICE, BRAND, QUALITY v5.40.2

Analyse-it®
Sheet1 C4:F14

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Last updated 21 January 2020 at 15:16 by WELCOME

Evaluation Copy
Principal Components
Correlation monoplot (84.8%)

3
2

Analyse-it®
2

Evaluation Copy
PC 2 (28.1%)

1
1
Correlation: PRICE, BRAND, QUALITY v5.40.2

2
PC 2 (28.1%)
Sheet1 C4:F14
1
1
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Last updated 21 January 2020 at 15:16 by WELCOME

2
3

PC 1 (56.7%)