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Product review analysis Using Machine Learning
Abstract- Sentiment Analysis is the process of analysing
customers reviews related to any product using natural
language processing. A product can not always be rated
solely on the basis of rating measure we need to analyse the
text so as to get in depth meaning of a review. The main aim
of the paper is to apply various machine learning algorithms
like random forest,SVM(Support Vector Machine),Logistic
Regression on the datasets and thus identify whether the
review is positive or not.
Index Terms-,product review,classification,dataset,random
forest,SVM,logistic regression,K-NN.
I. INTRODUCTION
Internet is full of data and people give their opinion about
everything and anything.It is extremely difficult to make a
correct choice when their is a large amount of data and no
good method to make a decision.We need a method to
extract the sentiment out of a data and use it as a make a
sensible choice , to solve such problem we use sentiment
analysis.SENTIMENTAL ANALYSIS is a kind of text
classification based on Sentimental Orientation (SO) of
opinion they contain. Sentiment analysis of product reviews
has recently become very popular in text mining and
computational linguistics research.
Types of Sentiment Analysis
There are many types and flavors of sentiment analysis and
SA tools range from systems that focus on polarity
(positive, negative, neutral) to systems that detect feelings
and emotions (angry, happy, sad, etc) or identify intentions
(e.g. interested v. not interested). In the following section,
well cover the most important ones.
Fine-grained Sentiment Analysis
Sometimes you may be also interested in being more
precise about the level of polarity of the opinion, so instead
of just talking about positive, neutral, or negative opinions
you could consider the following categories:
 Very positive
 Positive
 Neutral
 Negative
 Very Negative
This is usually referred to as fine-grained sentiment
analysis. This could be, for example, mapped onto a 5-
star rating in a review, e.g.: Very Positive = 5 stars
and Very Negative = 1 star.
Some systems also provide different flavors of
polarity by identifying if the positive or negative
sentiment is associated with a particular feeling, such
as, anger, sadness, or worries (i.e. negative feelings) or
happiness, love, or enthusiasm (i.e. positive feelings).
Emotion detection Emotion detection aims at
detecting emotions like, happiness, frustration, anger,
sadness, and the like. Many emotion detection systems
resort to lexicons (i.e. lists of words and the emotions
they convey) or complex machine learning algorithms.
One of the downsides of resorting to lexicons is that
the way people express their emotions varies a lot and
so do the lexical items they use. Some words that
would typically express anger like shit or kill (e.g. in
your product is a piece of shit or your customer
support is killing me) might also express happiness
(e.g. in texts like This is the shit or You are killing it).
Aspect-based Sentiment Analysis Usually, when
analyzing the sentiment in subjects, for example
products, you might be interested in not only whether
people are talking with a positive, neutral, or negative
polarity about the product, but also which particular
aspects or features of the product people talk about.
That’s what aspect-based sentiment analysis is about.
In our previous example:
”The battery life of this camera is too short.”
The sentence is expressing a negative opinion about
the camera, but more precisely, about the battery life,
which is a particular feature of the camera.
Intent analysis
Intent analysis basically detects what people want to
do with a text rather than what people say with that
text. Look at the following examples:
Your customer support is a disaster. Ive been on hold
for 20 minutes.
I would like to know how to replace the cartridge.
Can you help me fill out this form?
A human being has no problems detecting the
complaint in the first text, the question in the second
text, and the request in the third text. However,
machines can have some problems to identify those.
Sometimes, the intended action can be inferred from

the text, but sometimes, inferring it requires some
contextual knowledge.
Multilingual sentiment analysis
Multilingual sentiment analysis can be a difficult task.
Usually, a lot of preprocessing is needed and that
preprocessing makes use of a number of resources.
Most of these resources are available online (e.g.
sentiment lexicons), but many others have to be
created (e.g. translated corpora or noise detection
algorithms). The use of the resources available
requires a lot of coding experience and can take long
to implement.
II. LITERATURE SURVEY
This part consist of papers that are surveyed:
[1] Anjali Ganesh Jivani, A Comparative Study of
Stemming Algorithms, International. Journal. Com-
puter. Technology. Applications., Vol 2 (6), 1930-38,
ISSN:2229-6093.
[2] Ahmad Kamal , Subjectivity Classification using
Machine Learning Techniques for Mining Feature -
Opinion Pairs from Web Opinion Sources, International
Journal of Computer Science Issues (IJCSI), Volume
10 Issue 5, 2013, pp 191-200.
[3] J. Bollen, H. Mao, and X. Zeng, Twitter mood predicts
the stock market, J. Computer Science., vol.
2, no. 1, pp. 18, Mar. 2011.
[4] B. OConnor, R. Balasubramanyan, B. R. Routledge,
and N. A. Smith, From tweets to polls: Linking
text sentiment to public opinion time series, in Proc. 4th
Int. AAAI Conf. Weblogs Social Media, Wash-
ington, DC, USA, 2010.
[5] G. Mishne and N. Glance, Predicting movie sales from
blogger sentiment, in Proc. AAAI-CAAW,
Stanford, CA, USA, 2006.
[6]. J. McAuley and J. Leskovec. From amateurs to
connoisseurs: modeling the evolution of user exper-
tise through online reviews. WWW, 2013.
[7]. Jeffrey Breen. twitter-sentiment-analysis-tutorial-
201107. https://github.com/jeffreybreen/twitter-
sentiment-analysis-tutorial-
201107/blob/master/data/opinion-lexicon-English.
[8] Pablo Gamallo,MarcosGarciaCitius: A Nave Bayes
Strategy for Sentiment Analysis on English Tweets
Proceedings of the 8th International Workshop on
Semantic Evaluation (SemEval 2014), pages 171175,
Dublin, Ireland, August 23-24 2014.
[9] Ricardo Baeza-Yates, Berthier Ribeiro-Neto,Modern
Information Retrieval, ISBN-13: 978-0201398298,
2
2013
[10] Fan Sun, Ammar Belatreche, Sonya Coleman,T. M.
McGinnity ,Yuhua Li Pre-processing Online
Financial Text for Sentiment Classification: A Natural
Language Processing Approach
[11] D V Nagarjuna Devi, Chinta Kishore Kumar,Siriki
Prasad, A Feature Based Approach for Senti-
ment Analysis by Using Support Vector Machine, 2016
IEEE 6th International Conference on Advanced
Computing
[12] Shoiab Ahmed, AjitDanti, A Novel Approach for
Sentiment Analysis and Opinion Mining based on
SentiWordNet using Web Data, 2015 International
Conference on Trends in Automation, Communications
and Computing Technology (I-TACT-15)
III. IMPLEMENTATION
i)Dataset
The dataset of Product reviews comprises of 2 attributes and
1000 tuples.The data in dataset were given by either online
platform or local shops.
The dataset comprises of the following attributes:
⮚ Review
⮚ Liked
ii)Data-preprocessing
Data-preprocessing means transforming the data before
using it .It is done to convert the raw data into clean data.
Due to data-preprocessing,it becomes easy to process the
data and thus gives the better result.The example of the data-
preprocessing is to fill the null values in the dataset.
The three techniques used in data-preprocessing are:
● Rescale data
● Binarize the data
● Standardize the data
iii)Machine learning Algorithms used:
A. SVM(Support Vector Machine)
This algorithm aims to focus on to find the hyperplane in N-
dimension plane which classifies the data-points distinctly.
Hyperplanes are the boundries which classifies the
datapoints distinctly.Various hyperplanes are created and
hyperplane with the largest margin is choosed in this
algorithms to classify.The more is the margin,the less is the
error.
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B. Random Forest algorithm Name of the classification algorithm Accuracy

1. SVM 70.85%
It is the flexible,easy to use algorithm in the field of machine 2. K-NN 75.42%
learning.It is a supervised algorithm and can be used for both 3. Linear Regression 95.71%
classification and regression.Random forest reduce the 4. Random forest 90.71%
variance that create the disturbances in the results.We can 5. Naïve Bayes 58.85%
find the output of the individual tree through majority voting Result of algorithms
and thus smoothing out the variance to increase the accuracy
of the results.
V.CONCLUSION
C. Logistic Regrssion

It is another technique in the field of machine learning from In this paper,various algorithms are applied on the
field of statistic.It is used in binary classification method.To dataset.Various algorithm such as Random
squash the value between 0 and 1,it makes use of logistic forest,SVM,logistic regression,etc are applied to the
function or sigmoid function which is a S shaped graph. dataset.These algorithms gave different accuracy for the
dataset.
D. Naïve Bayes algorithm On analyzing the resul,it is seen that logistic regression
regression turns out to be the best algorithm with the
Although this algorithm is simple but is very powerful accuracy of 95.71%.
algorithm for predictive model in classification.This
classifier is from the family of probabilistic classifier which
makes use of the Bayes theorem with strong independence
assumption between features.It considers each feature to
contribute independently to the probability regardless of any
possible correlation between the attributes.

D. K-NN(K Nearest Neighbour)

It is a supervised algorithm which is used for classification
of data. K is the value of neighbour which we need to define
before fitting the model to data.

IV.RESULT AND ANALYSIS

In this section,different algorithms are compared to each
others on the basis of following factors:

i)Accuracy

It is the ratio of the correct predicted to the total number of

predictions.
Formula of accuracy is:-

Each algorithms give its own different result.

The result of each algorithm is shown in table below:
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