REPORT FILE

PGDM-BM(2019-21)
Post Graduation Diploma In Business Management

Established in year 1988

SUBMITTED TO:- SUBMITTED BY:-

MS. RUCHI SISODIA AKHIL SHARMA

ANKIT SHARMA

ASHUTOSH SINGH

GAURANG LASHKARI

JYOTI SINGH

The Faculty of Management Studies, Institute of Rural Management

Mansarovar, Jaipur, Rajasthan 302020
 INDEX

 Digital Payment App

 PAYTM
 PhonePe
 Survey Objective
 Questionnaire
 Graphs
 Conclusion
DIGITAL PAYMENT APP

In today’s world smart phone has become an important part of life. Number of smart phone
users has increased dramatically as it has become more affordable. According to data released
by TRAI (Telecom Regulatory Authority of India) there are around 300 million users of
mobile phone in India. Besides providing the basic function of communication there are
plenty of services a smart phone provides. These services includes entertainment (music,
movies, games etc.), socialization (social networking applications like facebook, twitter and
instant messaging services like whatsapp, messenger ),internet access services and even
payment services. For using payment services on smart phones an application for the same is
required to be installed in it. This application is called the digital wallet or electronic wallet or
popularly mobile wallet. Its functions of keeping and paying the currency are same as of
traditional leather wallet with the only difference of performing the same digitally and more
number of parties directly or indirectly involved in performing the same on digital platform.
For using mobile wallet service customer needs to register him with that mobile wallet and
preload a certain amount of money in it which can be used for shopping, recharge, utility bill
payments etc. Obviously it does not depend only on the smart phone and mobile wallet
installed in it. The entire process of sending and receiving money requires a complex network
of intermediaries including banks, payment gateways and mobile network operators. As per
the “Master Circular Policy Guidelines of Issuance and Operation of Prepaid Payment
Instruments in India” published on RBI website Mobile wallets are one of the prepaid
payment instruments other being smart cards, magnetic stripe cards etc.
Mobile wallets are changing the traditional ways of making and receiving payments, doing
shopping, paying bills etc. Students belong to Generation-F which wants fast food, fast fuel
and facebook. This generation has grown up in a world with technology, connected with
social media networks using their smart phones and tablets. Though lot of research work has
been conducted on the use of mobile wallet minuscule amount of research has been done on
the same with students as the respondents.

Most popular mobile wallet in India are -

 PAYTM
 PHONEPE
PAYTM

Paytm was founded in August 2010 with an initial investment of $2 million by its
founder Vijay Shekhar Sharma in NOIDA, a region adjacent to India's capital New Delhi. It
started off as a prepaid mobile and DTH recharge platform, and later added data card,
postpaid mobile and landline bill payments in 2013
By January 2014, the company launched the Paytm Wallet, and the Indian
Railways and Uber added it as a payment option. It launched into E-commerce with online
deals and bus ticketing. In 2015, it unveiled more use-cases like education fees, metro
recharges, electricity, gas, and water bill payments. It also started powering the payment
gateway for Indian Railways.
Paytm is available in 11 Indian languages and offers online use-cases like mobile recharges,
utility bill payments, travel, movies, and events bookings as well as in-store payments at
grocery stores, fruits and vegetable shops, restaurants, parking, tolls, pharmacies and
education institutions with the Paytm QR code. California based PayPal had filed a case
against Paytm in the Indian trademark office for using a logo similar to its own on 18
November 2016. As of January 2018, Paytm is valued at $10 billion.
In 2016, Paytm launched movies, events and amusement parks ticketing as well as flight
ticket bookings and Paytm QR. Later that year, it launched rail bookings and gift cards.
Paytm's registered user base grew from 11.8 million in August 2014 to 104 million in August
2015. Its travel business crossed $500 million in annualised GMV run rate, while booking 2
million tickets per month.
In 2017, Paytm became India's first payment app to cross over 100 million app
downloads.The same year, it launched Paytm Gold, a product that allowed users to buy as
little as ₹1 of pure gold online. It also launched the Paytm Payments Bank and ‘Inbox’, a
messaging platform with in-chat payments among other products. By 2018, it started
allowing merchants to accept Paytm, UPI and Card payments directly into their bank
accounts at 0% charge. It also launched the ‘Paytm for Business’ app, allowing merchants to
track their payments and day-to-day settlements instantly. This led its merchant base to grow
to more than 7 million by March 2018.
As per the company, over 7 million merchants across India use this QR code to accept
payments directly into their bank account. The company also uses advertisements and paid
promotional content to generate revenues.
PHONEPE

PhonePe is an Indian e-commerce payment system and digital wallet company headquartered
in Bangalore, India. It was founded in December 2015, by Sameer Nigam, Rahul Chari and
Burzin Engineer. PhonePe app went live in August 2016 and was the first payment app built
on Unified Payments Interface (UPI).
The PhonePe app is available in over 11 Indian languages. Using PhonePe, users can send
and receive money, DTH recharge mobile, data cards, make utility payments, buy gold and
shop online and offline. In addition PhonePe also allows users to book Ola rides, pay for
Redbus tickets, order food on Freshmenu, eaf,fit and avail Goibibo Flight and Hotel services
through microapps on its platform.
PhonePe is accepted as a payment option across 5 million offline and online merchant outlets
covering food, travel, groceries, movie tickets etc. The app crossed 100 million user mark in
June 2018 and also crossed 2 billion transactions in April 2019.
It is licensed by the Reserve Bank of India for issuance and operation of a Semi Closed
Prepaid Payment system.

SURVEY OBJECTIVE
 To study the preference towards the usage of paytm and phonepe.
 To find out the which mobile wallet is used by more no.of people.
 To examine the factors which influence adoption of mobile wallets.
 To examine the factors for which the usage of payment app is done.
 To know which payment app is better than other payment app.
 Questionnaire

NAME: __________________________ AGE: ______

GENDER: _________________

1 - Do you use any digital payment app?

Ans (A)YES (B) NO

2 - Which payment app you use more?

Ans (A)PAYTM (B) PhonePe

3 - How often you use this payment app?

Ans (A) DAILY (B) WEEKLY

(C) MONTHLY (D) WEEKLY

4 - Why this payment app is better than the other one?

Ans _______________________________________________________________

_________________________________________________

5 - Which app do you think is easy to use?

Ans (A) PAYTM (B) PhonePe

6- Which app you think is more secure?

Ans (A) PAYTM (B) PhonePe

7- Which app provides more offers?

Ans (A) PAYTM (B) PhonePe

8 - Which app take more transaction time?

Ans (A)PAYTM (B) PhonePe

9-Which payment is accepted by majority of merchants ?

Ans (A) PAYTM (B) PhonePe

10-For what purpose you use the digital payment app?

Ans (A) Bill payments

(B) Money transfer

(C) shopping

(D) All the above

11- Do you face any problem while using digital payment app?if yes than tell what problem
you face.

Ans (A)YES (B) NO

______________________________________________________________

12- Would you refer thi app to your friends and family members?

Ans (A)YES (B) NO

Do you use any digital payment app?

Which Payment app you use more?

How often you use this payment app?

Which payment app you think is easy to use?

Which payment app take more transaction time?

Which payment app is accepted by majority of merchants?

 For what purpose you use the digital payment app?

Do you face any problem while using these apps? If yes, than tell
about the problem.
 Conclusion

The survey conclude that paytm is more popular than phonepe. The 90% of the people trust
Paytm for there digital transactions. As paytm has been well established where phonePe is
not reliable according to the people. The popularity of Paytm is due to the offers and
cashback it provides on bill payments shopping and as well as money transfer. More than 50
% of the people use it on daily basis. The paytm is easy to use as compared to. Phonepe, the
easy to use interface made it very simple to use. Majority of people feels that paytm is more
secure than phonepe. PhonePe take more time in transition as compared to paytm . Paytm is
widely accepted by the merchants all over India that's one of the reasons why most of the
people choose paytm over phonePe. 46% of the people uses paytm for money transfers, bill
payments, as well as for shopping. 20% face server error problems while transferring or using
the aap.

In the market people are more towards paytm rather than Phonepe, they use paytm as there
primary digital payment app.