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COPY READING

& HEADLINE WRITING


Ana Marie Contreras-Calapit
anamariecalapit@gmail.com
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HEADLINES…
 Persuade / Excite readers
 Break up the page

GOOD HEADS DO THREE THINGS:


 Tell the reader what the story is about
 Give this information in quick and easy form
 Entice the reader to follow the story
and “read all about it”
CRHW prepared by
Ana Marie Contreras-Calapit
USE THE PRESENT TENSE
Arrest order sought vs 17 people
tied to VP Binay
vs
17 linked to VP Binay face arrest
***
LRT deal linked to polls, execs’ fund raising
vs
Poll fund raising mars LRT deal
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USE THE PRESENT TENSE
Jailed drug lord caught selling ‘shabu’
publicly with guards’ help
vs
Guards help jailed drug lord sell ‘shabu’
***
Thai ex-PM impeached
vs
Thais impeach PM
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USE THE PRESENT TENSE

P200-M in damages from Pemberton


sought by Laude family
vs
Laude kin seeks P200 M
in damages from Pemberton

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USE THE PRESENT TENSE
1 killed, 9 wounded in Makati bullet spray
vs
Makati bullet spray kills 1, wounds 9
***
Solo Parents Act ammendements
backed by DSWD
vs
DSWD backs bill amending Solo Parents Act
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USE ACTIVE VOICE
IS shot, beheaded 30 people in Libya
30 people in Libya, shot, beheaded by IS
vs
IS shoots, beheads 30 in Libya
***

1 dead, 7 hurt in Zambo blast


vs
Zambo blast kills 1, hurts 7
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IN CONTRAST…
• Loyal bashers ni Nancy nabuhay
• Higanteng buwaya nahuli sa Palawan
• Coup vs Pnoy inimbento ni Trillanes
• Budget sa SONA tinipid
• Abad ginisa ng Senado sa DAP

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YOUR TURN
• Brace for typhoon, 11 provinces warned
• Ebola found in man’s eye
• 34 dead in IS assault on Syria city
• Brains behind Paris attacks killed
• Binays’ own firm supplied birthday cakes
in Makati
• Lapu-lapu depletion feared

CRHW prepared by
Ana Marie Contreras-Calapit
YOUR TURN
• Typhoon warning up in 11 provinces
• Doctor’s eye infected with Ebola
• IS assault on Syria city kills 34
• ___ kills brains behind Paris attacks
• Binays’ own firm supplies birthday cakes in
Makati
• Locals fear Lapu-lapu depletion

CRHW prepared by
Ana Marie Contreras-Calapit
YOUR TURN
• NHA urged to relocate people
along West Valley Fault
• Another Pinoy stricken with MERS virus
• 5 arrested for death of Bangladeshi boy
• Romanian PM charged with money
laundering

CRHW prepared by
Ana Marie Contreras-Calapit
YOUR TURN
• LGU to NHA; relocate people
alonAnother Pinoy stricken with MERS virus
g West Valley Fault
• 5 arrested for death of Bangladeshi boy
• Romanian PM charged with money
laundering

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YOUR TURN
• Ampatuans told: stop whining, face
charges
• Review policy absolving reelectionists, SC
urged
• Justice irked: ‘Philosophers’ in pork barrel
case delay trial
• Saudi king hailed PH true friend
• Resignation of Butuan water firm exec
sought
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FUTURE EVENT – USE INFINITIVE ‘TO’
• P8 billion to solve Bataan flooding
• Surigao to boost seaweed industry
• DOJ panel to pursue raps vs Misuari et al.
• CamSur power rates to increase in
December
• Japan to spend $500 million to fix
Fukushima leaks

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Ana Marie Contreras-Calapit
FUTURE EVENT – USE INFINITIVE ‘TO’
• PH to raise reclamation issue in Asean
summit
• DSWD to update list of poor
• Disaster operations center to rise in Clark
• European team to audit Phl carriers
• DOJ unlikely to file third batch
of PDAF cases

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PANGHINAHARAP
• 2 LPA pa nagbabanta
• Jinggoy hindi pa suspendido
• DAP ng PNP, pinasisiyasat ng VACC
• DAP gagawing legal
• Pope Francis bibisita sa Pinas (sa Enero
2015)
• ‘Inday’ lalabas sa Biyernes
• ‘Inday’ palabas na
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IS, ARE, THE & A
• The cop in a lawyer’s slay surrenders
• Cop in lawyer’s slay surrenders

• The meteor showers are visible over PH


• Meteor showers visible over PH

• 5 soldiers are hurt in a clash with the NPA rebels


• 5 soldiers hurt in clash with NPA rebels

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IS, ARE, THE & A
• A suspected bomb-maker is gunned down
• Cops kill suspected bomb-maker

• The Comelec is urged to uphold the ouster of


party-list groups
• Poll watchdog urges Comelec to uphold ouster
of party-list groups

• A barangay captain is slain in Abra


• Hired guns slay Abra village chief
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ANG, SI, NG, AT, NANG
• Ang bata, nahuli sa shabu
• Bata, huli sa shabu
• Senado at Kamara, nagbalik-sesyon
• Senado, Kamara balik-sesyon
• DAP gagawin nang legal
• DAP gagawing legal
• Si Napoles ay nasa Bicutan na
• Napoles, nasa Bicutan na
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YOUR TURN
• A mother appeals to Isis to free two
Japanese men
• Kids learn about climate change from
‘Pidlo’ the pine tree
• P-Noy is obstacle to peace negotiations,
say Reds

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LABELS
• Tourism potentials
• P210 million to boost Davao tourism

• Auxiliary services
• Civilian groups beef up Coast Guard

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LABELS
• Day-care upgrading
• Sarangani allots P2.5 million for day-care
centers

• Tagum port
• P3-billion int’l port construction to start in
2014

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LABELS
• Dry run for Apec
• For storm, quake survivors, healing touch
from Pope
• Protests over Tibetan lama’s death

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ADD PUNCH, COLOR
Knights of Rizal solidarity walk
to ‘demolish’ Torre today

Bilibid ‘VIPs’ to live where dead men walked

Screaming for Mercy


Midnight execution set

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AVOID WORDS
THAT ADD NOTHING
TO THE POWER OF THE HEADLINE

Valuable jewelry  Thieves grab


stolen 15,000 gems
Big reduction in  Beer tax cut by 20
tax on beer percent
President’s SONA  President pledges
speech better conditions
for labor

CRHW prepared by
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AVOID WORDS
THAT ADD NOTHING
TO THE POWER OF THE HEADLINE
PLDT to expand fiber network investment in Bohol
vs
PLDT to invest P1 billion in Bohol fiber network
***
6 administration senators DAP recipients
vs
6 senators get P100 million each from DAP
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Ana Marie Contreras-Calapit
AVOID WORDS
THAT ADD NOTHING
TO THE POWER OF THE HEADLINE
Teachers say no to poll work
vs
700 teachers shun poll duty
***
Heat index to reach 40oC this week
vs
Metro Manila folk face another scorching week
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ADD POWER WITH NUMBERS
• 3 trillion budget sa 2015 isinumite na sa
Kamara
• 66K retiradong pulis, di makatatanggap ng
pension
• 12.1 M Pinoy mahirap pa rin – SWS
• P90-B savings hinahanap kay Abad
• 38K pirma pabor sa FOI bill isiunumite sa
Palasyo

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ADD POWER WITH NUMBERS

• Retired teacher claims P33-M lotto prize


• World HIV infection down 35 percent
• Del Monte Arabia to invest P11.2B in Palawan
• Pacman doles out $12,000 each for 2 biggest
losers
• Gov’t earmarks P30.8B to fill job vacancies

CRHW prepared by
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• Special allowance ng SC justices, sisilipin ng
Kamara
• 2K sako ng NFA rice nabawi sa Iloilo
• BIR ihihirit uli ang SALN ng SC justices

ABBREVIATIONS
• Government – gov’t
• Department – dep’t
• Intramurals – intrams
• Laban sa/kay; against – vs CRHW prepared by
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HEADLINE VOCABULARY
• Comelec scraps testing of touchscreen voting
machines
• Calls for GMA house arrest mount
• PDIC files estafa raps vs 5 bank execs
• PNP exec sacked over cops’ food pay
• HK poll hit over slur on PH maids
• P23-B ‘connector road’ awaits Aquino nod
• UN, Iraq probe death of 52 Iran exiles in camp
• Korean firms eye Phl coconuts
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HEADLINE VOCABULARY
• Due • Prod
• Allay • OK
• Nix • Eye
• Row • Nod
• To bat • Probe
• Slate • Clinches
• Urge • Cited
• Foil • Press

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PUNCTUATIONS
• Alien ID deal cost gov’t P600 M—COA
• Public office no place for plunderers—Miriam
• Binay still top choice but Poe closes in—SWS
• Federalism to end Mindanao colonization by
Manila elite—Duterte

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PUNCTUATIONS
• Whistleblower: Abad is Napoles’ client,
friend
• PCSO: AFP has new millionaire
• Mommy D to BIR: Why me?
• DENR asked: Stop decay of Boracay
• US to China: Clarify your boundary

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PUNCTUATIONS
• DSWD target: Zero street dwellers in QC, Manila
by yearend
• Ampatuan death: No effect on massacre
case, trial on
• PCOS case: ‘Legitimacy’ of execs seen at
stake
• NBI men cheer: ‘Spoiled brats’ returning to
Bilibid

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PUNCTUATIONS
Single quotation marks indicate doubt
- ‘Dead’ man attends own funeral
- ‘Lost’ boy safe in bed
- Show ‘proof’ of corruption, senator urges critics
Names of typhoons
- ‘Inday’ palabas na,
isa pang bagyo binabantayan

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SIMPLICITY IS THE KEY
• Witnessed – saw
• Depart – go
• Consultations – talks
• Commence – start
• Purchase – buy
• Line-up – slate
• Recommend – urge
• Appropriate – due
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VERBAL DEADWOOD
• for the reason that - because
• a large proportion - many
• at the present time - now
• succumbed to injuries - died
• at an early date - soon
• is of the opinion that - believes
• In the neighborhood of - near
• In the event of - in case
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VERBAL DEADWOOD
• In spite of the fact that - although
• Draw attention of - remind
• Tendered his resignation - resigned
• Affixed his signature - signed
• United in holy matrimony - married
• Held a conference - met
• Told his listeners - said

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COPY READING SYMBOLS
• SYMBOL  MEANING
-Professor Juan Masipag Abbreviate
-Prof. Masipag Spell out word
- Bought ten cans Set in numerals
- 8 participants Spell out

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• SYMBOL  MEANING
- Local govermnent Transpose letters
- Administration school Transpose words
- Manila, philippines Set in capitals
- She Edited the Set in lower case
- occassion Delete letter
- The new recruits Delete & close up
- Pretty girl Insert word
- occurence Insert letter
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• SYMBOL  MEANING

…over. He said Begin a new


paragraph

anew dress separate

Gentle man Close up

Species Homo Set in italics


sapiens
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 SYMBOL  MEANING

Dr Juan Flavier
‘ Put period

Mary s book “ Insert apostrophe

“I don’t believe it, Insert quotation


she said mark

,
Los Angeles California Insert comma
- -
six year old boy Insert hyphen
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Ana Marie Contreras-Calapit
SYMBOLS MEANING
Manila – Pres Aquino Justify text
have approve the
propose P3.002 T national
budget on 2016
Malacanang says on
monday.
Communications Sec.
Sonny Run in
Coloma says the
president precided on a
cabinet meeting last CRHW prepared by
Ana Marie Contreras-Calapit
SYMBOLS MEANING
The enormous chunk of a budget, which
carry the theme “Pagugol na Matuwid:
Saligan sa TuloyTuloy na PagUnlad”, will
be allocate with the Department of
Education (DepEd) that will get P436.5 B.
The DPWH will have a budget of P401.14 B;
the DND with P172 B; the DILG with P156 B;
the DOH with P128.5 B; and the DSWD with
P107.6 B.
The budget messages will be submitte to

KILL
congress a day after the president
delivered his final SONA on Jul. 27.
UNIT COUNT
• jiltf - ½ J I L T F- 1
• ? - 1 space - 1
• All figures - 1 all small letters-1
• Dash - 1½ small m, w- 1½
• M, W - 2
• All caps except M W J I L T F – 1 ½

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POINT SIZES

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HEADLINE SCHEDULE

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HEADLINE SCHEDULE
A second principle of balance and
proportion: shorter heds have more lines,
longer heds fewer lines. Huge headlines on
small stories and small headlines on big
stories confuse both the eye and the brain.

CRHW prepared by
Ana Marie Contreras-Calapit
HEADLINE ORDER
• a three-number sequence that tells you how many
columns your headline should cover, what point size it
should be, and how many lines it should fill.
• For example, a 6-42-1 is a comfortable banner head that stretches
across the page: six columns’ wide, 42-point type, one line.
Headline writers love them because they are wide-open spaces
with no breaks between lines to complicate matters.
• A 1-24-3, on the other hand, may be frustrating because it provides
such a narrow space; it asks you to write a one-column head in 24-
point type over three lines.
• always given in the same sequence: width in columns,
type size in points, number of lines.
• may also specify a particular font (if the publication uses
more than one font for heads) and other variations such as
bold or italic type.

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