TITLE

Supply chain management of Milma

PROBLEM STATEMENT

In the present dynamic business environment, the level of competition in each sector is very high.
The top level management of organisations is striving to make their strategies better and improvised
so as to to make a competitive advantage. In the diary sector, organisations can create a competitive
edge by incorporating distinct activities and methods in their supply chain that add value and
improve their operational efficiency. The project aims to to analyse the supply chain of Milma and its
distinctive features that can be adopted by other firms in this industry.

OBJECTIVES

 To understand the supply chain of milma

 To identify supply chain drivers of milma
 To understand the various supply chain strategies of milma.
 To test whether the marketing activities of Milma has an effect on the stocking of products
by the retailers.

Research Methodology

The work is to be done using the secondary data from various sources and primary data form various
retailers. The secondary data thus obtained is used to study the supply chain of Milma.
In order to test whether the marketing activities of Milma has an effect on the stocking of products
by the retailer, Chi-square test can be done by taking the following hypothesis.
Null hypothesis(H0): Marketing activities and retailer stocking are independent
Alternate hypothesis(H1): Marketing activities and retailer stocking are dependent

POPULATION

Here we are considering the retailers of Milma products

SAMPLE SIZE FOR THE STUDY

The sample size is 40 to be collected from various retailers.