jagannath International Management School

*PGDM Course Structure and Scheme of Papers (With Dual Specialization)

AT A GLANCE
BATCH: 2018-20
Lectures
Subject Code Subject Name per week /
Student Credits
contact
Trimester - I hours
G101 Managerial Economics 4 4
G102 Quantitative Techniques in Management 4 4
G103 Financial Accounting & Reporting 3 3
G104 Marketing Management 4 4
G105 Corporate Law 4 4
G106 Organisational Analysis & Human Behaviour 3 3
G107 Managerial Communication 3 3
G108 Information Technology for Management 3 3
G109 International Business Communication (French/ German/Chinese) 2 2
Total 30 30
Trimester - II
G201 Macro Economics & Business Environment 4 4
G202 E-Business 4 4
G203 Cost and Management Accounting 3 3
G204 Inter-personal Dynamics & Group Behaviour 3 3
G205 Financial Management 3 3
G206 Marketing Research 3 3
G207 International Business Communication (French/ German/Chinese) 2 NC**
Total 22 20
Trimester - III
G301 Global Business Environment 3 3
G302 Operations Management 3 3
G303 Entrepreneurship Development and New Enterprise Management 4 4
G304 Human Resource Management & Industrial Relations 4 4
G305 Business Analytics & Consulting 3 3
G306 Corporate Taxation 3 3
G307 International Business Communication (French/ German/Chinese) 2 NC**
G308 Software Lab-III (Advanced SPSS & Advanced Excel Module) 2 NC**
Total 24 20

Trimester - IV
G401 Corporate Internship (Project Report Evaluation & Viva Voce) 8 weeks 10

Total Credits for First Year 80

* Course structure/detailed subject syllabus may be revised to accommodate changing global trends
industry demand.
** Non Credit

1
 Lectures
per week /
Trimester - V Student Credits
contact
hours
G 501 Business Policy and Strategic Management 3 3
G 502 Logistics and Supply Chain Management 3 3
* Elective-Groups (any two) Dual Specialization 9+9=18 9+9=18
GM-Elective (Marketing) - GM 5101 to GM 5104
GF- Elective (Finance)-GF 5101 to GF 5104
GH -Elective (OB&HRD)- GH 5101 to GH 5104
GE- Elective (Entrepreneurship) – GE 5101 to GE 5104
GA- Elective (Business Analytics) – GA 5101 to GA 5104

Total 24 24

Lectures
per week /
Trimester - VI Student Credits
contact
hours
G 601 Marketing of Services 3 3
G 602 Strategic application of IT 3 3
* Elective-Groups (any two) Dual Specialization 9+9=18 9+9=18
GM-Elective (Marketing) - GM 6101 to GM 6104
GF- Elective (Finance)-GF 6101 to GF 6104
GH -Elective (OB&HRD)- GH 6101 to GH 6104
GE- Elective (Entrepreneurship) – GE 6101 to GE 6104
GA- Elective (Business Analytics) – GA 6101 to GA 6104

Total 24 24

* Any two elective groups and three elective courses (subjects) from each group.

Lectures
per week /
Trimester - VII Student Credits
contact
hours
G 701 Project Management 4 4
G 702 Corporate Social Responsibility and Sustainability 3 3
G 703 Project Dissertation (Evaluation & Viva Voce) 5
Total 12 12

Total Credits for Second Year 60

Total Credits for Entire Course - 80+60 140

ELECTIVE SUBJECTS (Trimester V) Total Credits
MARKETING (Any three subjects) Trimester
Sub. Code Dual Specialization I 30
GM 5101 Sales and Distribution Management II 20
GM 5102 Retailing Management III 20
GM 5103 Advertising Management IV 10

2
GM 5104 Digital Marketing V 24
VI 24
VII 12
FINANCE (Any three subjects) Total 140
Sub. Code Dual Specialization
GF 5101 Management of Financial Institutions
GF 5102 Security Analysis and Portfolio Management
GF 5103 Financial Planning and Wealth Management
GF 5104 Venture Capital & Private Equity

ORGANISATIONAL BEHAVIOUR AND HUMAN RESOURCE DEVELOPMENT (Any three

subjects)
Sub. Code Dual Specialization
GH 5101 Indian Philosophies For Managerial Excellence
GH 5102 Managing Group Dynamics
GH 5103 Training and Development
GH 5104 Leadership and Team Building

ENTREPRENEURSHIP (Any Three Subjects)

Sub. Code Dual Specialization
GE 5101 Entrepreneurial Management
GE 5102 Creativity and Innovation Management
GE 5103 Family Business and Entrepreneurship
GE 5104 Entrepreneurship for Emerging Markets
BUSINESS ANALYTICS (ANY THREE SUBJECTS)
Sub. Code Dual Specialization
GA 5101 Advanced Business Statistics and Analytics
GA 5102 Data Visualization and Critical Thinking
GA 5103 Data Warehousing and Data Mining
GA 5104 Predictive Analytics

ELECTIVE SUBJECTS (Trimester VI)

MARKETING (Any three subjects)
Sub. Code Dual Specialization
GM 6101 Strategic Marketing
GM 6102 Brand Management
GM 6103 Consumer Behaviour
GM 6104 International Marketing

FINANCE (Any three subjects)

Sub. Code Dual Specialization
GF 6101 Banking and Insurance
GF 6102 International Financial Management
GF 6103 Corporate Restructurings-Mergers & Acquisitions
GF 6104 Financial Derivatives & Risk Management

ORGANISATIONAL BEHAVIOUR AND HUMAN RESOURCE DEVELOPMENT (Any three

subjects)
Sub. Code Dual Specialization
GH 6101 Organizational Change and Development
GH 6102 Strategic HRM
GH 6103 Strategic Knowledge Management
GH 6104 Cross-Cultural Management

ENTREPRENEURSHIP (Any Three Subjects)

3
Sub. Code Dual Specialization
GE 6101 Financing the Entrepreneurial Business
GE 6102 Marketing Strategies and practices for Start-Ups
GE 6103 Business Law and the Entrepreneur
GE 6104 Project Work—‘Launch your Business’
BUSINESS ANALYTICS (ANY THREE SUBJECTS)
Sub. Code Dual Specialization
GA 6101 Tools used for Applications of Analytics
GA 6102 Big Data Tools and Application
GA 6103 Web Analytics
GA 6104 Financial, Marketing and HR Analytics