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Porter's 5 Forces
Buyer power Alternative solutions Existing competitors New rivals
How big is the market and What alternative ways can How many competitors are How easy or hard is it for
what power do buyers your customers solve their there and how strong are new vendors to enter the
have? challenges? they? market?

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New rivals Partner leverage
ow easy or hard is it for Are you dependent
w vendors to enter the on partners and if
arket? yes, how much
leverage do they
have?

er's 5 Forces in Aha!