Product Type of Strengths of advertisement (5) Weaknesses of advertisement (5) In your point of view, which

Advertisement product has more effective

advertisement? Why?
Head and Shoulders Mobile Ads  Easy to work  Slow data transfer
 Exact Targeting  Not that user friendly For me, the product that has
more effective advertisement is
 Instant Result  Not all types of ads are
Clear because the type of
supported on all devices
 Always with you, always on advertisment is faster and you
(Pervasive)  Takes time to create impact can easily customize a message
in which you have the control. It
 Fraud Resistance  Small screens for bigger can reach a better kind of
challenges costumer while the Head and
Clear Online  Costumizing message  Clutter is worse Shoulders type of advertisement
takes time to create impact and
 Faster to Launch  Dependent upon web connection not all types of ads are
supported in which it can
 Target potential Audience  Slow downloads
generate an effect on the
 Provide Actual sales  Global and marketing limitation product.

 Inexpensive  Fraud on the Advertisers

Tide Celebrity  Helps you top in the New markets  Celebrities could eyeshadow your
Branding brand
 Helps personify your brand For me, the product that has
 Endorsements are expensive more effective advertisement is
 Builds trust and credebility for your
Tide because the type of
brand  Public contoversy
endorsement used helps
 Provides value to the firm  Inconsistency of the popularity of personify the product or
the celebrity investment. Both Celebrity
  It will stand out
Surf Covert  Combine with a story
 Large Audience
 Associated with films
 Entertaining
 Helps to be like favorite
characteristic
Bioderm Billboard  With a lot of commuters on the
roads, traffic is uncontrolled
wherein passengers could stop by
and in which it would give them
time to glance at the billboard.
 Billboard advertisement allows you
to reach more people faster and in a
large quantity.
 People who travel in a particular
route repeatedly will see your ad
everyday.
 Make face for product
 24 hours Exposure
 Over exposure of celebrity
 Expnesive
 Invisible
 Can be misunderstood
 Easy to copy
 Can’t determine directly
 It has monthly ongoing
maintenance costs
 Seeing the same ad day after
day, people could be turned off
 Image problem
 Limited Message to convey
 Difficult to measure
Branding and Covert ad are
expensive. Still, Celebrity
Branding is way more
persuasive and direct to the
point while the covert used by
Surf fails to publicly or
acknowledge the investment to
the kind of presentation in the
form of entertainment or films.
For me, the product that has
more effective advertisement is
Bioderm because the type of
endorsement used was
Billboard, it is 24 hours
exposed, people would see it
every day depends on the
location, and you don’t need to
use any Print to convey the
message unlike to the
Safegaurd they used Print its
life span is short, not appealing
when it comes to colour,
Safeguard Print  It uses every inch of space
 Easily to carry
 Unlimited viewing of the ad
 Cheap
 It reaches some specific regions
Joy dishwashing liquid Telivision  TV reaches a large audience
 TV advertising offers immediate
credibility
 Adpatable to special needs
 Repetition of the ad
 Ability to demonstrate product use
Smart dishwashing paste Radio  Useful supporting data
 Can change easily and quickly
(flexible)
 Listening in cars, home and work
 Short preparation time
 Creative oppurtunities
 Cant change ads after printing
 Sometimes poorly printed
 Short life span (usually thrown
away)
 Less appealing
 People under 30 are less likely
to read them
 It could be switched off
 Do not allow complex message
 Cheap TV ad could diminish
you business image
 Audience size is not asure
 Time limitation
 Short life span
 Uses Audio presentation only
 Some are wasted coverage
 Chaotic buying procedures
 Segmented audiences
sometimes it was poorly
printed, and you need to buy
for it.
For me, the product that has
more effective advertisement is
Joy Dishwashing Liquid
because the type of endorsement
used was Television in which
consumers could visualize the
product and the repetition of the
Ad would help make a mark to
the viewers. Television can
demonstrate the product unlike
to the Smart Dishwashing Paste,
which uses Radio advertisement
in which the product is not
visible and more on descriptive
words that you'll hear and not
seeing it. It is not more reliable
but its consumer's risk to take.
Colgate News Paper  It uses every inch of space  Cant change ads after printing For me, the product that has
more effective advertisement is
 Easily to carry  Sometimes poorly printed
because the type of
 Unlimited viewing of the ad  Short life span (usually thrown endorsement used was
away) Billboard
 Cheap
 Less appealing
 It reaches some specific regions
 People under 30 are less likely
to read them

Close up Radio  Useful supporting data  Short life span

 Can change easily and quickly  Uses Audio presentation only
(flexible)
 Some are wasted coverage
 Listening in cars, home and work
 Chaotic buying procedures
 Short preparation time
 Segmented audiences
 Creative oppurtunities