Topic: Digital world

RQ: What impact do smartphones and tablets have on the

people and children of 21 century?
Introduction
, In February 2004, a paper titled ‘ Mobile phones and youth : A look at
U.S student market was presented in the ITU/MIC workshop on shaping
the future for the mobile Information society. It was based on a survey,
a primary research study which was undertaken as a part of the case
studies program managed by Ms. Lara Srivavstava of the ITU. The study
was primarily designed to explore the relationships between gender,
age, behavioral trends and mobile phones usage patterns of the
teenagers and young people, in the age group 12-29 years. Besides
depicting the U.S.A market , this paper also provides some international
perspectives from Japan , China , Australia , U.K and Italy.

A paper , by MACRO, is an attempt to replicate the study in the Indian

context in order to arrive at the current especially in metros like
Mumbai where mobile telephony seems to have made an Immense
impact.

Issue 1
The rate of use in growth of smartphones and tablets has been
astounding. More than 3.5 billion people in this world use
smartphones. More than 2.3 billion people in this world own and
use a tablet, representing a staggering growth of 300 percent.
The smartphones are growing rapidly in this world and this
causing the people of the 21 century edicted and it is also
affecting the work efficiency of people. People are highly
influenced by the smartphones and love to have them.

To help provide the advertising industry with relevant information

measuring how consumers are accesing the internet using various
platforms,Comscore resently announced the beta availability of
Multiplatform, providing a unified view of web,smartphone and
tablet audience.

More than 1 billion users worldwide and 2.5 million aps available
across Google and Apple marketplaces. Smartphones are affecting
day to day life in many suprising ways.