“Silliman was a chemistry professor at Yale College, and
he wanted to supplement his small paycheck while also
doing something altruistic for mankind. Silliman believed that carbonated waters could be used as medicine, so he set up a business in New Haven, Connecticut, selling bottled carbonated water.” Though Silliman had little success selling the drink at his local apothecary, he decided to expand his business, designing a larger-capacity carbonation apparatus and securing investments to open two pump rooms in New York City.
In 1809, Silliman started selling his soda water at the
Tontine coffeehouse and the City Hotel, elegant establishments that catered to an elite clientele (the Tontine was in the same building as the New York Stock Exchange). In addition to their supposedly beneficial products, these early soda fountains were designed to create an uplifting environment, adorned with marble counters and ornate brass soda dispensers. However, Silliman continued to focus on the medical benefits of his soda water, while his competitors recognized that the social aspects of drinking were potentially more appealing.