ANALYZING CONSUMER AND BUSINESS MARKETS

AGENDA:

 What influence consumer behavior and how are marketers responding?

 What are key psychological processes and how do they influence consumer response?

CONSUMER BEHAVIOR: HOW IS IT INFLUENCED?

 Cultural factors
o Social classes
 Social Factors
o Family Life
 Personal Factors
o Lifestyle

KEY PSYCHOLOGICAL PROCESSES

 Motivation
 Perception
o Sensory marketing
 Learning
 Memory