ANNUAL MARKETING PLAN

FOR

TRIUMPH MOTORCYCLES
Marketing plan involves manythings.The main aim of
marketing is to attract an audience of customers and to
educate them about the triumph bikes and improvements
in the two wheeler industry.By this converting those
customers into Triumph customers.
To attract an audience of customers we use different types
of marketing plans such as ATL,BTL,TTL and many
different types of strategies. In this we use online based
survey reports and web insights and organic page views
etc.Using this things we get an estimation that how many
people do watch ads of Triumph bikes and how many
customers are interested in buying premium motorcycles
like Triumph motorcycles.
OBJECTIVES:
1. Increase sales of the Bikes.
2. Building Brand Awareness.
3. Launch new services.
4. Target new customers.
5. Enhance customer relations.
 6. Improve internal communications.
7. Increase profits.

Marketing and content strategy

There are many ways to promote Premium bikes such as:
 Creating a Blog on Triumph bike and posting
information about different types of bikes that are
offered by Triumph Bikes. This creates awareness
about Premium bikes and people will discuss about it.
 Creating videos on bike and posting those videos
online and on youtube will increase the market for
demand of Premium bikes.
 Infographs and EBooks about Triumph Motorcycles
will make people to know about the two wheeler
industry and people will love to know about their
dream bike and will try to buy that bike.
 Making magazines about the Triumph bikes and we
can publish it weekly, this makes people updated
everyday about the Triumph bikes and latest
technology that is in Triumph bikes.
 Setting short term goals and making it into reality like
 Keeping a monthly target and try to achive that target
in that month will also make marketing more reliable
and easy to achive higher position in the market of
Premium bikes
 Increasing more digital advertisements can give us
exact value of insights to that advertisement and type
of people who are watching that advertisement.key
performance indicators include organic traffic,social
media traffic and email &referral traffic.we can direct
these traffic(web viewers) directly to our bikes blog
pages and videos pages.
 Finally any paid advertisements take place on these
channels.