1.

Revenue Market Share -

2. Unit Market Share –

3. Relative Market Share –

4. Category Penetration –

5. Brand Penetration –

6. Unit Margin –

7. Margin (%) –

8. Market Spending –

9. Contribution Margin –

10. Trial rate–

11. Repeat Volume –

12. Cannibalization Rate –

13. Recency –

14. Retention Rate –

15. Customer Lifetime Value –

16. Prospect Lifetime Value –

17. Average Acquisition Cost –

18. Average Retention Rate -

19. Sales Potential Forecast –

20. Sales Goal –

21. All commodity Value –

22. Product Category Volume –

23. Price Premium –

24. Reservation Price –

25. Baseline Sales –

26. Incremental Sales –

27. Impressions –

28. Gross Rating Points –

29. Cost per thousand impressions –

30. Cost per click –

31. Clickthrough Rate –

32. Cost per impression –

33. Bounce Rate –

34. Net profit –

35. Return on sales –

36. Return on investment -

37. Market Effectiveness –

38. Concentration Ratio –

39.