Dave Puyat together with his colleagues Reggie and Roy, he co-founded Puyat

Jacinto & Santos in 1997 , the beginning of what is now PJS Law. Over the years, PJS
Law has gained international recognition as one of the leading firms in it’s various
practice area . PJS Law firm operates from the heart of one of Asia’s fastest growing
economies, they reach out to the world with their comprehensive range of legal services
in both established and emergent practice areas, as well as their in-depth knowledge
and extensive transactional experience in specialized fields such as energy,
infrastructure, corporate/ mergers and acquisitions, banking, finance and capital
markets, and conflict resolution.

Law firms have benefitted from a defined digital marketing strategy, even though
only 75% of law firms don’t have one. Lawyers are experts at communicating law, so
an outlet like blogging – where lawyers really shine – allows them to share their
expertise in a way that most people cannot. People go online and read their
information, and hire them as a result. As a law firm you must always remain one step
ahead of the competition but it does not mean to spend a lot of resources in advertising
the Firm. PJS Law firm is known for its credible services but it does not have the
capacity to do digital marketing and keeping a law firm’s site at the top of the Search
Engine Results Pages is more complicated than it was even a few years ago, but putting
some time and effort into your online presence is key to improving your client’s online
visibility and, in turn, getting a steady stream of potential clients to keep their revenue
flowing in. From social media to blogging, creating citations to building backlinks, it can
seem overwhelming deciding where to focus your time and resources for the best
results. The good news is you don’t have to do everything to see the benefits. Focusing
in on the strategies that are going to be most relevant to the legal niche. Instead of
hiring people as a regular employee for digital marketing it is preferrable to do
outsourcing to reduce direct, indirect and intangible cost and increase revenue,
intangible benefits, and market share.

Doing digital marketing is a lot of work for a law firm business but in a BPO
companies this is one of their services that they can provide with ease. Digital
marketing involves focusing on blogging, evaluating digital marketing channels,
automate marketing, make mobile marketing work, tracking your progress, making
websites and maintaining to be included in the Search Engine Results Pages.

Cost Benefit Analysis

Particulars Estimated cost when PJS law firm will hire Estimated cost when PJS law firm will
outsource

Direct cost Direct labor of hiring: Direct labor of hiring or contract:

. Php 1, 500,000 Php 1,100,000
 Raw materials :
Php 500,000
Indirect cost Overhead costs from management :
Php 350,000

TOTAL Php 2,350,000 Php 1,100,000

Particulars Benefits when PJS law firm will hire Benefits when PJS law firm will
outsource

Intangible  Increased customer satisfaction  Increased customer satisfaction

benefits  Increased compliance
 Lowered the data breach
Revenue  Revenue will be affected because of
the different expenses in hiring
Competitive  Market share than other firms
advantage
 Increased compliance
 Increase revenue because of
the a lower expense rate
 Higher market share than other
firms

If the PJS Law firm will conduct their own digital marketing that will include a
long process and these are, the Human Resource will hire digital marketers with an
average salary of Php 37, 734 per month then after hiring the company will incur the
expenses of the seminars and other programs that can enhance the skills of their
employee, they will also incur the materials needed for digital marketing. The above
tables shows the estimated cost benefit analysis of PJS firm if they will hire their own
digital marketing specialist and if they will just outsource from a BPO Company, in
terms of money the firm will save approximately Php 1, 250,000 because there are a lot
of expenses that will be incurred by the firm if they will going to hire digital marketing
specialist. In terms of benefits that the company will incur there only some differences
like on the matter of the data breach, revenue and the market share.

If it will outsource digital marketing specialist from a BPO company it will reduce