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1.1 INTRODUCTION
The concept of selling and marketing has distinct differences. Marketing occupied
its importance from the late 1960s and is followed as on date. Peter Ducker focuses out
that the, 'Motivation behind Marketing or business is to make a client'. Before 1960s the
seller was respected as the ‘king of the market’, as there were no differentiated products
in the Market and it was simple competition for similar products. ‘The customer had to
dance according to the tune of the seller’. Yet, as time has changed, the idea of Marketing
excessively changed, where we underline on purchaser's fulfillment as well as get the
unsatisfied needs and needs of the client by the method for input or client review. The
current idea has been fixated on the customer's, both his fulfillment additionally his
unsatisfied needs and needs thusly the firm can adjust the item to be the 'Ruler in the
Market'. Today the merchants or the vender is no more the lord in the business sector.
Accordingly promoting capacities are not constrained to the elements of purchasing and
offering however they incorporate all capacities important to fulfill the clients, for
example, financing, after deals administration and so on.
The widely used Marketing Mix Concept was first suggested by E. Jerome
McCarthy in 1960s, which has been widely used by marketers/ firms across the globe.
Promoting mix is an arrangement of devices utilizes by the promoter to line in anything
figure customers as could reasonably be real expected, in order to increase large amount
excessive settlement by recognizing and fulfilling the unsatisfied needs and needs of the
clients. This marketing mix includes four parts to be specific; four piece. These 4parts to
be prominently recognized as the 4piece of marketing mix. Promoter needs to use a mix
of these 4 piece to add to a help compliant procedure. The subject is, there's no average
coverage. It needs to work with various stages.
An effective market unit relies on upon the correct mix of these promoting
components. For instance, it evaluating of an item or administration is upper, rather than
altering the value, you can insert new elements to the item or alter the administration.
You can likewise make the item or administration accessible all the more advantageously
to the clients. Every components of promoting mix methodology influences the other and
the best possible mix of these four components is the way to the accomplishment of any
marketing process.
Marketing manages recognizing and meeting human and social needs. One of the
briefest meanings of Marketing is "Meeting needs profitably".
Modern marketing starts from the first consumer/ prospects and stays always.
Product designing
Quality of the Product.
Product Safety
Services after sales of the product.
Warehousing
Centres for distribution
overturn Logistics
Goods Transportation
account management
Advertisement
Sponsorships
Sales promotion
Storage of Goods.
It can be defined as the point of influence of price and also promotion on sales and
its profits and revenues. Sales Mix Strategies which are depended on the following
factors:
Team working
observer
Promoting mix is a device that helps with characterizing a marketing technique for
the item or administration. Promotion Strategy and promotion Mix is firmly identified
with both added appropriate marketing mix examination is imperative for execution of
your advertising plan to accomplish the businesses objectives. Organizations’ strategies
which impacts on its marketing mix by the following factors:
Brand reputation
Span of R&D.
The research study covers the individual buyers. The study covers briefly Hero
Motors. As the study is an investigation about the practice of sales promotional activity of
the Hero Motors, Also regarding the advertisement budget and Increase the use of print
media. The study has likewise attempted endeavors to gauge and assess the marketing
techniques and its viability. It is based on needs, quality and preference of the customers.
The study also makes an effort to know how Hero Motors would compete against its
competitors in competitive market and also sales promotional activities.
Sources of Data;
The research study used both primary and secondary data. The primary data is a
data which are collected through structured questionnaire from the customer using survey
method and direct conversation. Secondary data is the data which includes articles,
journals, books, magazines, internet sources etc.
Sample techniques:
Techniques of analysis:
Percentage calculations, tabulation class table and frequency distribution are
techniques used to analyze the data collected in additional to these tables, bar charts, pie
charts are also drawn.
Kush Kr. Patwa and Love Kr. Patwa (2013) observed that in the event that business
advancement apparatuses to be embraced at a given time influence the organization's
business volume furthermore to assess the way of offers advancement exercises in Delhi.
Their discoveries demonstrate that clients are affected by deals advancements 35% &
publicizing 26.8% and at least 17.7% of the clients speak attention in expressions of
opening, study demonstrate that 31.7% of the clients consider that cost off is a standout
amongst the best strategy, 24.7% of the clients declare markdown as well as the slightest
6.3% of the clients mirror that different system (coupon, tests with fortunate draw) of
offers advancement that manufacturing apply to drive deals. As the merchants connect
among clients consistently and specifically than the producer, it should be profitable used
for the CPG organizations to coordinate recognitions while gauging deals advancement
methodologies.
Dr. N.C. Bansal&Sunil Kumar (2012) in their paper ‘Marketing Mix Strategies and
Indian Cement Sector’, the promoting mix is a business apparatus utilized as a part of
marketing so as to advertise and experts. The marketing mix is regularly important while
decide an thing or brand putting forth, and is commonly synonymous through the 4Ps:
price, item, improvement, & speck; in management promoting, in every folder, the four
Ps have been complete to the 7 Ps or eight Ps to deal with the diverse way of
organization. As of late, the idea of 4Cs has be presented as a additional client motivated
substitution of four Ps. And present are two 4Cs theory now. One is Lauterborn's four Cs
Along these lines, the separation would generally identify with working efficiencies, cost
advancements and decrease, and giving unrivaled item and administration and marketing
systems, for example, the vicinity of a steady and proactive marketing initiative, focusing
on particularly different client and business sector portions, an extension in item profile
supplemented with forceful deals advancement and promoting will be the way to opening
the riddle of benefit and development in the Indian bond industry in the 21st Century.
Raj Kumar Gautam&Raghbir Singh (2011) made an attempt to consider the item
arranging and situating, components impacting their value choice, choice of
dissemination and media channel by the Small-size produces into the main mechanical
condition of Punjab. That period of globalization little makers are confronting parcel of
issues in zones of promoting mix, for example, item arranging and situating, evaluating
and dispersion issues. The business visionary's recognition identifying with these
different issues have been highlighted. The discoveries in this study demonstrate that little
units are not utilizing suitable marketing mix systems as a part of the profoundly
aggressive environment. In the time of globalization item situation, advancement, brand
nameconstruction and amplification of offers depends a considerable measure on the right
kind of publicizing.Little makers need to concentrate on the issues identifying with
publicizing to get by in the business sector and stay aggressive. The business people of
the little units ought to go for general publicizing systems as occasional or need based
procedures are no more successful. The minimal effort promoting strategies like standard
mail, client verbal, radio, web notice, divider painting, sheets/accumulating, and versatile
publicizing can be the best different option for the costly publicizing like TV and other
print media techniques. The business can't support and develop without utilizing
promoting according to the budgetary quality of the organization.
a. Due to time constraints it has not been possible to go in detail to the study of
marketing mix strategies adopted by the Hero Motors. Hence the study is based on
micro level.
b. The study is confined only to the customers or potential customers of Mysore city,
Karnataka.
d. The conclusion arrived are based on my limited knowledge and the data that was
at my disposal.
Motorcycle developed from the "safety" bike that offered numerous focal points
insecurity, braking and simplicity of mounting.
The motorcycle incorporated some key components. They are: talked about front
and back wheels are of the same size-around 30 inches in diameter, which is compared to
the common bicycle and had a 48 inches front wheel and 30 inches rear wheel.
The rover Safety, designed by john Kemp Starley in 1885 was the first and
foremost bike which gave these features and acquired market acceptance. After the rover
pattern took over the business sector, safety bicycles were just called as "bicycles".
It didn't take long for somebody to take the user-friendly bicycles which are
designed and strap on an internal combustion engine. The Gottleib Daimler was the first
to do as such effectively, who is credited with building the initially motorized motorcycle
or bicycle in 1885. This motorcycle incorporated a solitary barrel Otto-cycle engine
mounted vertically in the focal point of the machine. It likewise had one wheel in the
front, one wheel in the back and a spring-stacked out rigger wheel on every side are
included for soundness. Its case of a wooden casing and wheels with iron edges and wood
spokes, such outlines were called "boneshaker" due to the unpleasant ride they conveyed.
Graph no 2.1.2.1
India is the second biggest maker of two-wheelers in the world. In the previous
couple of years, the Indian bike industry has seen awesome development. The nation
remains alongside Japan and China in term of generation and deals separately. Majority
of Indians, particularly the youths incline toward motorbikes instead of cars. Having a
huge share in the two-wheeler business, bikes and scooters cover a noteworthy segment.
Two-wheelers are measured to be the most loved among the adolescents era, as they help
in simple compensation. Two–wheelers portion in India: 1.Motorcycles, 2.Mopeds. huge
assortment of motorcycles is accessible in the business sector, known for their improved
mileage and most recent innovation. Indian mopeds, bikes and bicycles speak to style and
class for both men and women in India.
Two –wheelers are the most well-known and very searched out medium of
transportation In India. The pattern of owning bikes is because of its 1. Economical cost
2. fuel effective, 3. safety 4.comfort level. However, few Indian motor-cylces fans incline
toward superior bicycles. Probably the most mainstream rapid bicycles are Kawasaki
Ninja Suzuki Hayabusa, Honda Unicorn, Suzuki Zeus, Hero Honda Karizma, Bajaj
Pulsar. These super bicycles are exceptionally intended for the individuals who have a
high soul for expedient drive.
The Indian two –wheeler (2W) industry recorded deals volumes of 13.4 million
units in 2013-2014. A development of 13.0% over the earlier year. In a year where in
development in other car sections especially. traveler vehicle and medium and
overwhelming business vehicle (M&HCV), backed off to single digits. 13% development
recorded by the 2W business stayed consistent. The force in the 2W business' volume
development too has been losing steam of late as clear from the generally bring down
volume development of 11.0% recorded in H2,2013-2014, (YOY) against a development
of 17.1% recorded in H1, 2013-2014(YoY).
2.2.1 Introduction:
Hero Motor Corp. Ltd. Is the world's largest manufacturer of 2 wheeler, situated
in India. It was started in the year 1984. Company was a joint endeavor between Honda
engine organization, Japan and India's Hero group. in the 1980s throughout the
organization presented bikes are prominent throughout the India easy and efficiency. the
prominent promoting effort taking into account the motto "Fill it-Shut it-Forget it" that
accentuated the bike's fuel proficiency offered the organization development at a twofold
digit some assistance with pacing since commencement. The advancing the Honda hero
bike intended for very nearly almost years of 26 (1984-2010) and the originated in the
partner of the Japanese Honda group.
Hero Motor Corp. have the three manufacturing units which are base on the in the
Haryana Gurgaon, Dharuhera and Haridwar and also at Uttarakhand. The plants jointly
and fit for delivering out 3 million bikes for and every each year. Hero Motor Corp have
extensive deal and management scheme with more than 3,500 dealers and executive
point crosswise over India. Since 2000, Hero Honda has a client steadfastness program,
called the "Hero Honda Passport program".
During the last budgetary year, in perspective of the division of the 2 joint
endeavor accomplices, the organization had begun the act of progress of the surname of
the organization of the Honda hero Motor restricted and to the Hero Moto crop
constrained. The new name was affirmed by the individuals from the organization in their
Extra-customary General meeting hung on June 17, 2011. Additionally, the new
Corporate character (new Corporate Logo) was embraced by the top managerial staff of
the organization on August 17, 2011 for future practical purposes.
Hero Group could be better purchase out the more than 26% venture in the Honda in
joint endeavor under the joint of the hero Honda endeavor Hero Group can not fare the
global market and the end would imply that Hero Group can at the present send out. In
2011, the organization achieved the pined for position of being the bike fabricating
organization in India furthermore ‘World No.1’ 2 wheeler organization regarding unit
volume deals in a date-book year. Hero Motor Corp. ltd. Continues to maintain to this
position till date:
In the 2002 the Honda hero bikes Dawn and Hero Honda bikes aim begin.
In the year 2003 Hero Hond bikes CD Dawn Hero Honda bike of splendor and
also the passion plus and Karizma begin.
In the year 2004 Hero Honda bikes aim 130 and Hero Honda CBZ initiate.
Almost in the 2005 Hero Honda super splendor and also the Hero Honda CD
deluxe, Hero Honda Glamour, Hero Honda success and Hero Honda scooter
pleasure.
New Models of Hero Honda splendor NXZ, in the year 2007 the New models
Hero Honda CD Deluxe , New models of Hero Honda passion plus and Hero
Honda Hunk start on.
2008 New model of Hero Honda pleasure, CBZ Xtreme, Glamour, Glamour Fi,
and Hero Honda passion pro launch.
2009:- New models of the Hero Honda Karizma ZMR and imperfect version of
Hero Honda Hunk initiate.
2010 New model the Hero Honda splendor pro and New models of Hero Honda
Hunk and New Hero Honda super splendor open.
2011the new model of Hero Honda Glamour, Glamour F1, CBZ Xtreme,
Karizma launch, new permit agreement mark linking Honda Hero. In the month
of august Honda Hero part company thus form Hero Crop and Honda touching
out of the Hero Honda joint venture, in the month of the November Hero
launched its first of Road Bike name Hero “Impulse”.
2014: the company start on splendor classic pro X treme sport and also the first
models of Karizm ZMR, Karizm R, Maestro and pleasure.
In month of October 2014 Hero reorganized the100cc engine range passion pro
and also the splendor pro classic soon it will update in its extra 100cc variants
also.
2015 upcoming product are Hero leap Hybrid scooter, HreoXtreme sports, Hero
dash, Hero RNT diesel Hybrid scooter, Hero HX250R.
2.2.2 PRODUCTS:
1. Hero HF Dawn
Mileage: 83pl
2. Hero Hastur
Mileage: 40pl
3. Hero HX250R
Speed: 240KMPH
Mileage: 55pl
Gears: top 5
Weight: 110Kg
Mileage: 45Kmph
Weight: 140Kg
Mileage: 40 Kmph
Gears: 6
Speed: 70 Kmph
Awarded the business leader in Automobiles (Two Wheeler) at the NDTV profit
Business leadership award 2012.
confer with the most excellent worth for capital bike manufacturer and best
Marketing between Two-wheeler group at the Auto India most outstanding
product award.
Received the Digital Advertiser of the {12 months|yr|season} at the Indian Digital
Media awards (IDMA) 2012.Awarded the innovation in Loyalty Marketing
Award.
“Business Leader of the year” honor by humble president of India and also the
ShriPranab Mukherjee, at the AIMA organization India honor 2013.
Vision:
Mission:
Mission Hero Moto crop. It has become worldwide venture fulfilling its
customer needed plus aspiration for the mobility of the styling and quality,
location target in the skill so that it covers the customer keen on make advocate.
The business will be proved an winning environment for its workers to perform to
their true potential and also it continue its focus on value creation and enduring
relationship with its partners.
Quality policy:
Product profile:
The business sells choice of goods in bikes (two wheeler category). It also
produces and sell standby for the two wheeler
Motorcycles:
Hero Moto crop motorcycles have 18 models of motorcycles across the 100cc,
150cc, 225cc, category.
shiny
road
success
aim 133 and also aim 135
CBZ,CBZ Star, CBZ X treme, Hero fresh X treme 2014
CD 100,CD 100SS, Hero Honda Joy, CD Delux, CD Delux(self Star)
New HF Dawn, New HF Delux, HF DELUXE, ECO
Glamour, GlamourF.1.
Hunk
The ZMR F1of the Karizma, Karizma
Passion Pro and the passion plus
Splendor and Splendor Plus Super Splendor, Splendor Pro,Splendor NXG,
Splendor (iSmart)
Hero Impulse launched in 2011 after the separation of Hero &Honda. Its Indian’s
first on the road and off the road Bike.
In 2010 Hero Ignitor opened
The Hero bike introducing new products of Hero Xtreme Sports. Hero leap
Hybrid scooter, Hero Dash Scooter, Hero RNT Diesel Hybrid Scooter, and HX
250R are launched in 2014-2015
Corporate office:
Hero Moto Crop ltd.
34, community Center, BasantLok, VasanthVihar
New Delhi-11057,India.
Tel : +91-11-26142451,26144121 Fax:+91-11-261743321,26143198
Zonal office:
Hero MotoCrop Ltd.
F-126, Katwariasarai, Opp. QuatabInstitutinal Area,
New Delhi-11016, India.
Promoter in Mysore:
DyuthiMysuru Hero
#38, Hunsur Road, Manasagangothri, Mysuru.
Tel; 0821-2411275/2411276 Email: sales @ dyuthimotors.in
Regional offices:
Chandigarh
Dehradun
Jaipur
Channai
Lucknow
the market. It’s the Endeavour for the Hero Motors to innovation the most excellent that
will make easy its regulars to acquire the most complicated foodstuffs at the most logical
charge.
status of the skill difficult and determine equipment make sure ideal excellence
of the goods the mechanism are the first inspired on computer to make sure correctness
and then bring jointly as division. The business is ready with fatigue difficult
equipments. CMM, metallurgical microscopes and rigidity testers, picture, analyzer,
surface of the tester roughness for ensure the excellence and accuracy.
The Hero Motors is prepared with the the majority up to date gear for produce
tools and dies. It is led to the expansion of a extensive variety of inventive crop catering
to the various requirements of the patrons. The business produce the goods later than
significantly analyze the necessity of the clients and provision are residential as per the
difficulty.
The Hero business offer devise choice and dimensional precision as well as cut down
ultimate operation and compact machining supplies.CAD / CAM are done by the newest
software. It possess High force Die casting Machines. The a choice of ranges of castings
are make from good metal. separately from apply innovative technology to cancel out
making error, Hero Motors fit expert oversee the automatic process surrounding the alarm
clock,
2.2.9 Competitors:
Hero Moto Corp: The company has reported sales of 30,73,851 units for the period of
april to September 2013 up by 21.98% compared to 25,19,183 units during the same
period last year.
Bajaj Auto: the company has sold 19,90,508 units of two wheeler during April to
September 2013 period up by 16.27% compared to 17,11,863 units sold during
the same period last year. Joint sales of brand discover has crossed 5 Million
marks which are remarkable for Bajaj Auto.
TVS Motors: The company has sold 11,17,253 units during April to September
2013 period up by 15.06% compared to 971039 units in the same last year.
HMSI: (Honda Motors & Scooter India Ltd) The company has sold 9,22,989
units during the April 2013 to September 2014 period up by 13.21% compared to
8,15,032 units sold in the same period last year.
Yamaha India: During April to September 2013 the company sold 2,31,032
units up by 34.10% compared to 1,72,299 units sold in the same period last year.
Suzuki Motorcycle: During the April to September 2013 the company sold
1,68,037 unit up by 39.12% compared to 1,20,720 units in the same period last
year.
Mahindra Two Wheelers: During the April to September 2013 period the
company same 7 months last year. So after changing the name from Hero Honda
to Hero MotorCrop ltd nothing has been changed in their market performance, so
still they are the market leaders
The company has a target to increase their market share in the two wheeler
market, hence they are planning to increase their sales by 20% from the present
sales.
The company has expansion plan and is expected to open another show room at
Bannimantapa, Mysuru
STRENGTHS WEAKNESS
Company name is linked with Research & Development is not
Automotive market close to the hero manufacturing
Readymade distribution network plant
was available Hero recently separated from the
Technology was already taken from joint venture with Honda
Honda, and the Royalty is paid. Brand name of the Hero motor crop
Marketing framework is adopted as itself has no influence in the
in prior firm Hero Honda automobile industry.
Excellent after sales service.
High technology and cost of
maintenance is low.
OPPORTUNITIES THREATS
Global expansion Japanese products are cheaper.
Expansion for un-captured market After separation Honda becomes
(include women) the competitor
Flexible Government export policy Bajaj motor is already a strong
to boost worldwide competitor
New they can fallow and
distribution channel and select any
vendor for its components.
Resource: www.indiatimes.com
3.1 INTRODUCTION
The potential responsibility of advancing similarly as gaining centered edge has been
recognized by organization of various powerful associations along these lines; the thought
in regards to this specific domain of business practice has wound up more conspicuous
than at whatever time in late memory (Egan, 2007). In like way, today most by far of the
thoughts associated with advancing, for instance, promoting blend, thing life-cycle, insect
& SWOT examination, Porter's 5 qualities, Value-Chain examination and alien pull in
most excitement that is whatever time period late memory and this advertising thoughts
is finding their helpful relevance among expand numeral of associations.
Promoting combine, likewise called 4Ps could be decorated it is one of the significant
thoughts in publicity and spotlights between four sections of the industry sharpen: thing,
quality, headway and spot (Klein, 2007). The judicious usage of publicizing merge by
affiliations contrasts as for each of the size, chosen commerce events, land zone, alert
edge and a degree of diverse parts.
Kitchen (2010) instructs that the theory with respect to promoting blend has created from
a considered 'blender of fixings' in the midst of the examination of showcasing costs
coordinated in 1947 and 1948. The rule of 'blender of fixings' included dismembering
distinctive business strategies and promoting attempts looked at as "fixings" solely to
discover the greatest blend used for the change of the company. The thought of
'showcasing blend' was exhibited in the midst of 1950s and at initially proposed different
technique for coordinated effort (Borden, 1964).
At first there were 12 parts within the showcasing blend thought exhibited by Borden:
item arranging; evaluating; marking; channels of circulation; individual offering;
advertising; advancements; bundling; show; adjusting; physical taking care of; and truth
finding and investigation (Goi, 2009).
Frey (1961) recommended partitioning these components into two gatherings, viz.
offering and techniques and devices. In like way, offering cluster contained thing,
packaging, brand, expense and organization, however the segments of systems and
gadgets social affair were dispersal channels, singular offering, publicizing, bargains
headway and notoriety.
About this instance latest theory of such a character happening to be displayed by various
experts. 3 sections of advertising blend, viz. the merchandise and administrations blend,
the circulation and correspondence blend.
In any case, the most common sort of advertising blend has a spot with McCarthy which
adjustment of Borden's showcasing blend & involves 4 parts: item, value, advancement,
and spot. The majority of the speculative & sensible examines on different parts of
advancing blend have been established on this specific portrayal of showcasing blend.
Regardless, it value as seen that no "P" including have been seen by a few appreciated
scientist from the latest a long time possibly due to the way that the thought of advertising
blend has stood up to a broad assortment of input starting late as a result of its weakness
to develop customer associations, and tolerating the customers to be inert, and what's
more slighting growing customer wants.
Advertising Mix is not an exploratory hypothesis, but instead just a connected structure
that recognizes the marketing manager makes key decision based on outlining the
offerings to suitable customers’ wants.
With a particular finished objective to clear up the level of utilization of advertising blend
framework by marketing& shrewd thought to give the elucidation of the thought as
proposed by various esteemed scientists in the ground of advancing, moreover give
fundamental examination of some of their responsibilities.
Kumar (2010) keeps up that taking in the wake of promoting variables should be
described and dismembered with a particular finished objective to grasp the advertising
blend procedures is the more beneficial way:
Initially, outline & bundling are available to enhance its items. it must be done
considering the method for the thing and the cravings of the market goals and objective.
The thing is away for. This definite show particularly relate the investigation in a way that
the force of diagram and covering in retail business M&S works in is more immense
stood out from various diverse business endeavors.
Besides, finding is the most fitting evaluating system. Specifically, determination should
be made by the association from the open esteeming frameworks of business part drove
assessing, esteem wars, passage, evaluating. This admonish prescribed has starting now
been gotten by M&S and likewise an expansive segment of its genuine opponents, for
instance, some associations have arranged their position in the business area primarily as
demonstrated by their esteeming methodology.
Finally choices identified with area of the organization and its different company forms.
Starting here of perspective it can be communicated that the hugeness of range similarly
as advantage help is totally seen by M&S furthermore by far most of its opponents.
Fourthly, routes in which the organization is going to advance its items. As showed by
Belch and Belch (2003) the some portion of headway has extended through and through
by virtue of growing level of contention, and thusly M&S, close by its genuine
adversaries contribute critical measure of financial resources for unique purposes.
The above dialogs show that Kumar's (2010) duty to the subject that advancing blend and
what's more the dedication of various other fashionable promoting & simply talk about
the parts of advertising blend that starting now have been perceived by associations and
extensively used as a piece of solicitation to get forceful edge in the business focus.
Moreover, they generally focus on four standard sections of advertising blend (thing,
quality, headway and spot) not giving due hugeness to exchange Ps, for instance, people,
process and physical verification.
The convenient usage of showcasing blend thought can be cleared up through "a firm can
vary its changing in order to advance blend any one or a more noteworthy measure of
these fixings. In this way, a firm may use one showcasing blend to reach to one target
market and a second, by some methods particular elevating blend to reach to another
target market. This declaration reveal the elasticity of advancing blend parts in way that
advertising blend methodology got by associations, for instance, M&S don't should be
broad and resolute, and they should be changed in accordance with different markets,
considering the characteristics of each individual business segment.
As indicated by Goi (2009) promoting blend turned into an effective and famous idea
because of the accompanying three reasons:
4. flexible in distribution
1. The marketing mix is a long run process to it is more economical due to it many
company will not find it flexible to implement it
2. The marketing mix requires experts to implement is accurately, so it needs to the out
sourced
1. Financing factors
2. Competitor factors
3. Technology factors
The main scientists gathering, for example, these makes attempt to associate between the
usage of advertising blend procedure by the organizations and the effect of showcasing
blend techniques as far as customer appeal and preservation.
In that limit, as indicated by creators from this collecting the perspective which conveys
that focusing on progress fragment of advancing blend for client hobby and upkeep is
more sensible than focusing on spot portion for case, is invalid. Additionally, paying little
notice to the decision of promoting blend parts as a wellspring of focused edge,
affiliations ought to get productive measures and feasibly finish them on the off chance
that they plan to enhance the level of client hobby and upkeep.
The second gathering of analysts that incorporate Moller (2006), Kurtz et al (2009), Fill
(2006), Egan (2007) and others, of course, don't explore the impact of advertising blend
in customer interest and upkeep particularly. Or maybe, these investigators focus on
general sufficiency of the thought, in a general sense looking at its authenticity in the
present business area environment.
In any case, meanwhile, the previously stated makers from the second assembling don't
offer to discharge advancing blend thought as invalid absolute. Or maybe, the makers
keep up considering additional segments inside and external variables likewise when
settling on decision related to the parts of promoting blend.
Yes 50 100
No 0 0
TOTAL 50 100
Graph 4.1
Series1, No, 0,
0%
Yes
No
Series1, Yes,
100, 100%
INTERPRETATION: From the above table it is found that with respect to the aware of
Hero HF Dawn bike, cent percent of the respondents opines Yes and none of the
respondents says No.
Table 4.2
Graph 4.2
Series1, From
friends, relatives,
Percentage
Series1,
50
Advertisement,
40
Series1, Bike
experts, 8 Series1, Auto
Magazines, 2
Response
INTERPRETATION: From the above table it is found that with respect to that how they
come to know about Hero HF Dawn bike, 40 percent of respondents are say
advertisement, 50 percent of them chose that from friends & relatives, 8 percent of them
say bike experts and only 2 percent of them say from auto magazines.
INFERENCE: Therefore maximum number of respondents opines that from friends &
relatives and also through advertisement they came to know about Hero HF Dawn bike.
Table 4.3
Response Frequency Percentage
Quality 10 20
Price 18 36
Style 8 16
Mileage 14 28
Total 50 100
Graph 4.3
Percentage
Series1, Price,
36 Series1,
Series1, Quality Mileage, 28
, 20 Series1, Style,
16
Response
INTERPRETATION: From the above table it is found that with respect to that what
they like in Hero HF Dawn, 20 percent of respondents are say quality, 36 percent of them
chose price, 16 percent of them say style and 28 percent of them say mileage.
INFERENCE: Therefore maximum number of respondents opines that the reason to like
Hero HF Dawn bike is mainly because of price.
4. Which promotional tools are more effective for HF dawn in brand awareness’?
Table 4.4
Response Frequency Percentage
Marketing 23 46
Public selling 8 16
Direct Marketing 9 18
Sales promotion 10 20
Total 50 100
Graph 4.4
Percentage
Series1,
Advertising, 46
Response
INTERPRETATION: From the above table it is found that with respect to that Which
promotional tools are more effective for HF dawn in brand awareness, 46 percent of
respondents are say marketing, 36 percent of them opine public selling, 18 percent of
them say direct marketing and 20 percent of them say sales promotion.
5. Do you think discount offer made by the company is beneficial for you?
Table 4.5
Response Frequency Percentage
Yes 34 68
No 16 32
TOTAL 50 100
Graph 4.5
INTERPRETATION: From the above table it is found that with respect to that whether
they think discount offer made by the company is beneficial for them, 68 percent of
respondents opine yes and 32 percent of respondents opine No.
Graph 4.6
Yes
Series1, Yes, 70,
70% No
INTERPRETATION: From the above table it is found that with respect to that will they
would like to purchase HF dawn if company provides financial facility/installment
facility, 70 percent of respondents opine Yes and 30 percent of respondents opine No.
INFERENCE: Therefore maximum number of respondents opines that they would like
to purchase Hero HF Dawn bike if the company provides financial facility or installment
scheme which makes convenient.
7. Which of the following tools are more effective to promote Hero HF dawn
according to you?
Table 4.7
Response Frequency Percentage
Marketing 38 76
Public relation 2 4
Sales promotion 5 10
Direct marketing 5 10
Total 50 100
Graph 4.7
Series1,
Advertising, 76
Percentage
INTERPRETATION: From the above table it is found that with respect to them what
are the tools which are more effective to promote Hero HF dawn, 76 percent of
respondents are say marketing, 4 percent of them opine public relation, 10 percent of
them say sales marketing and 10 percent of them say direct marketing.
8. Do you think promotion through social networking websites will be helpful for
Hero HF dawn?
Table 4.8
Graph 4.8
Yes
No
Series1, Yes, 90,
90%
INTERPRETATION: From the above table it is found that with respect to that whether
they think promotion through social networking websites will be helpful for Hero HF
dawn, 90 percent of respondents opine Yes and only 10 percent of respondents opine No.
Table 4.9
Graph 4.9
INTERPRETATION: From the above table it is found that with respect to that if Hero
HF DAWN is to be endorsed by celebrity will it affect their purchasing decision, 56
percent of respondents opine Yes and 44 percent of respondents opine No.
10. Do you think Hero being a franchise in IPL will be beneficial for promotion of
HF dawn?
Table 4.10
Responses No of respondents Percentage %
Yes 36 72
No 14 28
TOTAL 50 100
Graph 4.10
Yes
Series1, Yes, 72,
72% No
INTERPRETATION: From the above table it is found that with respect to that do they
think Hero being a franchise in IPL will be beneficial for promotion of HF dawn, 72
percent of respondents opine Yes and 28 percent of respondents opine No.
11. Whether Punch line "PUBLIC KA APNA TRANSPORT" for Hero HF Dawn
makes some identification for promotion?
Table 4.11
Graph 4.11
INTERPRETATION: From the above table it is found that with respect to that whether
Punch line "PUBLIC KA APNA TRANSPORT" for Hero HF Dawn makes some
identification for promotion, 56 percent of respondents opine Yes and 44 percent of
respondents opine No.
INFERENCE: Therefore maximum number of respondents opines that the punch line
"PUBLIC KA APNA TRANSPORT" for Hero HF Dawn makes some identification for
promotion.
12. Which system of sales promotions do Hero companies use to move forward sales
of HF dawn?
Table 4.12
Response Frequency Percentage
Price off 6 12
Discount 8 16
Premium 3 6
Extra Quantity 27 54
Others 6 12
TOTAL 50 100
Graph 4.12
Series1, Extra
Quantity, 54
Percentage
Series1,
Series1, Price Discount, 16 Series1, Others,
off, 12 Series1, 12
Premium, 6
Response
INTERPRETATION: From the above table it is found that with respect to that use what
kind of mode to sales promotions do Hero firm use to drive marketing of HF dawn, 12
percent of respondents are say price off, 16 percent of them opine discount, 6 percent of
them say premium, 54 percent of them chosen extra premium and 12 percent of them say
other reason.
INFERENCE: Therefore maximum number of respondents opines that extra quantity is
the different types of sales advertisings do Hero firms use to momentum trades of HF
dawn.
13. Which is the best method of sales promotions is more effective to motivate
customers to buy the HF dawn?
Table 4.13
Response Frequency Percentage
Price off or Discount on product 19 38
Offers/ discount on spare parts 7 14
Premium 5 10
Exchange offers 11 22
If any 8 16
TOTAL 50 100
Graph 4.13
Percentage
Series1, Price
off or Discount
on product, 38 Series1,
Series1, Offers/ Exchange
discount on offers, 22 Series1, If any,
Series1, 16
spare parts, 14
Premium, 10
Response
INTERPRETATION: From the above table it is found that with respect to that what
types of sale promotions is highly effectual to motivate consumers to purchase the HF
dawn, 38 percent of respondents are say due to price off or discount on product, 14
percent of them opine offers/discount on spare parts, 10 percent of them say premium, 22
percent of them chosen exchange offers and 16 percent of them say if any other reason.
14. Do you get timely information of sales promotion method from retailers/dealers?
Table 4.14
Response Frequency Percentage
Always 10 20
Often 32 64
Sometime 6 12
Never 2 4
Total 50 100
Graph 4.14
Series1, Often,
64
Always
Percentage
Often
Sometime
Never
Series1, Always,
20 Series1,
Sometime, 12 Series1, Never,
4
Response
INTERPRETATION: From the above table it is found that with respect to that do they
get timely information of sales promotion method from retailers/dealers, 20 percent of
respondents are say always, 64 percent of them opine often, 12 percent of them say
sometime and 4 percent of them say never.
INFERENCE: Therefore maximum number of respondents opines that they get timely
information of sales promotion method from retailers/dealers.
Table 4.15
Response Frequency Percentage
On festival session sale 8 16
On year end sale 13 26
Any time 29 58
TOTAL 50 100
Graph 4.15
Series1, On
festival session
sale, 16, 16%
Series1, On year
On festival session sale
Series1, Any end sale, 26,
time, 58, 58% On26%
year end sale
Any time
INTERPRETATION: From the above table it is found that with respect to that when
they are willing to buy the products of Hero, 58 percent of respondents say at any time,
26 percent of them opine on year end sale and 16 percent of them say on festival session
sale.
INFERENCE: Therefore maximum number of respondents opines that at any time they
are willing to buy the products of Hero.
Table 4.16
Response Frequency Percentage
Mileage 14 28
Cubic capacity 3 6
Quality & Quantity 29 58
Price & Offers 4 8
Total 30 100
Graph 4.16
Series1, Quality
& Quantity, 58
Percentage
Series1, Mileage,
28
INTERPRETATION: From the above table it is found that with respect to that which
strategy motivates them to buy the product, 28 percent of respondents are say because of
mileage, 6 percent of them opine cubic capacity, 58 percent of them say quality &
quantity and 8 percent of them say price & offers.
Table 4.17
Response Frequency Percentage
Satisfied 41 82
Unsatisfied 09 18
TOTAL 50 100
Graph 4.17
Series1,
Unsatisfied, 18,
18%
Satisfied
Series1, Unsatisfied
Satisfied, 82,
82%
INTERPRETATION: From the above table it is found that with respect to that their
felling about the service, 82 % of respond are satisfied and 18 % of people are unsatisfied.
Table 4.18
Graph 4.18
Series1,
Unsatisfied, 36,
36%
Series1, Satisfied
Satisfied, 64,
Unsatisfied
64%
INTERPRETATION: From the above table it is found that with respect to the rating of
their experience of service provided in insurance & registration, 64 % of customeropinion
are satisfied and 36 % of them said unsatisfied.
Table 4.19
Response Frequency Percentage
Satisfied 36 72
Unsatisfied 14 28
TOTAL 50 100
Graph 4.19
Series1,
Unsatisfied,
28, 28%
Satisfied
Series1,
Satisfied, 72, Unsatisfied
72%
INTERPRETATION: From the above table it is found that with respect to the rating of
their experience on salesman of product, 72 % of respondents are satisfied and rest them
said unsatisfied.
Table 4.20
Response Frequency Percentage
Excellent 6 12
Satisfaction 18 36
Unsatisfaction 8 16
Same like other vehicles 12 24
Total 50 100
Graph 4.20
Percentage
Series1,
Satisfaction, 36 Series1, Same
Series1, like other
Unsatisfaction, vehicles, 24
Series1, 16
Excellent, 12
Response
INTERPRETATION: From the above table it is found that with respect to that feel
about the Hero HF dawn bike, 12 percent of respondents say excellent, 36 percent of
them opine satisfactory, 16 percent of them say unsatisfactory and 24 percent of them say
it is same like other vehicles.
13. It is found that maximum number of respondents (38%) opines to facilitate price
off or concession on product is extra helpful to motivate consumers to buy the HF
dawn.
14. It is concluded that maximum number of respondents (64%) opines that they get
timely information of sales promotion method from retailers/dealers.
15. It is observed that maximum number of respondents (58%) opines that at
anytimethey are willing to buy the products of Hero.
16. It is cleared that maximum number of respondents (58%) opines that quality &
quantity strategy motivates them to buy the product.
17. It is found that maximum number of respondents (82%) opines that their felling
about the service is satisfied.
18. It is observed that maximum number of respondents (64%) opines that their
experience of service provided in insurance & registration is satisfied.
19. It is cleared that maximum number of respondents (72%) opines that their
experience on salesman of product is satisfied.
20. It is concluded that maximum number of respondents (36%) are satisfied with
overall feeling about the Hero HF dawn bike.
5.2 SUGGESTIONS
It would be suggested that HERO may more emphasize on the pricing aspects.
I experienced that design too plays a leading role, hence I would suggest
improving on the designs, with a motive to deliver at affordable prices.
It is suggested that Marketing and Sales Strategies be made for attracting youth
can fetch better sales.
I would be suggested Hero Company should adopt innovative marketing strategy
to attract the youth in order to increase the sales.
I would be suggested Hero Company provide financial facilities HF dawn sales
improve.
I would be suggested to develop dealers by providing training facility for
continues improvement in moral aspects is needed.
The Hero Company has to find new places for the business development by
establishing new authorized dealerships.
I would suggest the Hero company showrooms have to maintain the proper
space in displaying the products.
5.3 CONCLUSION
Sales promoting is a foremost tool which each and every institution has to observe with a
purpose to increase their income, company picture and market share. For a powerful
revenue promotion the group must motivate their revenue drive. It is one of the
exceptional instruments to inform the public about the new products necessities and his
main. Using revenue advertising the group can increase their earnings inside a short
period of time.
In the study it has been observed that hero HF dawn created good image.
I have conclude that customer have 36% positive opinion about HF dawn.
The main reason for this achievement is quality and price offers to the customer.
I conclude that experience of the sales man of product 72% respondent have
satisfied so sales promotional activity effected on hero HF dawn product.
Finally to conclude the sales promotional techniques used by hero HF dawn is
effective.
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