Integrate + Oracle Eloqua

If you’re an Oracle Eloqua customer, you’ve bet on the power of automation to gain efficiency, drive deeper prospect
engagement and create sales pipeline and customers. This investment in Oracle Eloqua’s automation technology
enables you to more effectively leverage prospect information to nurture, score and converse with your prospective
buyers through their customer journey. Oracle Eloqua is a powerful platform — once you’ve generated prospects.

ORACLE ELOQUA CUSTOMER OPPORTUNITY

The challenge (and opportunity) exists when you and your If your marketing team struggles with any of the following
marketing colleagues rely on media (owned websites, issues, it’s losing business and customer value:
content syndication, adtech, etc.) and other disparate
••Manually scrubbing leads and
prospect data sources to generate the all-important lead
consolidating spreadsheets
data that feeds your Oracle Eloqua-driven processes.
••Data lag associated with uploading batch lead files
Media and prospect data sources are critical to into Oracle Eloqua for prospect follow-up
generating your sales pipeline. Unfortunately, the data
••An inability to measure program performance (by
sources feeding your Oracle Eloqua system are severely
media partner, channel, campaign, or creative asset)
fragmented and removed from your marketing cloud.
This disconnect creates many manual tasks, slows lead ••Finding media partners with the specific expertise
velocity, compromises data quality and prevents the and audiences to acquire quality prospect data
insights necessary to ensure that media and demand
generation investment translates to marketing ROI.

Integrate’s closed-loop marketing platform can help.

USE OF ANALYTICAL INSIGHTS PROSPECT DATA ACQUISITION

Data Governance
Campaign / Media Partner
Management
MEDIA
PARTNERS ADTECH
+
Automated
+ DATA SOURCES
Prospect / Customer
Assets in the Cloud PUBS WEBSITES
Data Delivery

Closed-Loop Analytics and Integrations

+
Program Optimization

PROSPECT DATA AND PROGRAM ANALYSIS

Integrate is an Oracle Eloqua partner, integrated via

Request a demo.
Cloud Connector:
••Automating Lead + Data Delivery to Oracle Eloqua
••Closing the Marketing Loop with Oracle Eloqua
Cloud Connector

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