Entrepreneur

General definition

Individual who initiate, develop and run his/her own business and try to expand the
business, indirectly benefit the society & country.

Individual who works & manages the resources on behalf of the organization (govt or
private)

Motive

To fulfill self-achievement through freedom, opportunities & invention of new

products/services for the society; and generate profit

Obey instructions, try to benefit & expand the organization & at the same time demanded
being promoted, want rewards and power to carry out the job

Time orientation

Long-term objective is to expand the business (5 – 10 years). Prefers quick action. decisions.

Responds to short-term plans (weekly or monthly target or budget)

Tendency to act

Prefers to be involved with every aspect of activities & operations in his business

Supervises and delegates the job to other people (subordinates/workers)

Skills

Has proper academic qualification, business and management skills. Has also technical skill if
the biz involves technical aspects in its operation.

Has professional qualification especially in management skill.

Values

Has entrepreneurs’ characteristics (confidence, creative, innovative, high internal locus of

control etc)

Has lower level of entrepreneurs’ characteristics. Wants promotion & rewards. Sees other
managers as his competitors.

Main Focus

Focus on achieving his own plans & objectives, give full attention to market demand &
changes in technology.

Main focus is to achieve the plans & objectives set by his superior & top management

Orientation towards Risk

able to take calculated/moderate risk in order to get good profit or bigger return on his
investment.

Very careful with risk, usually does not like to take risk for fear of being blamed or fired.