Perpule is one of the fastest growing retail tech/commerce companies in India and has raised investment from

notable investors like Kalaari Capital, Prime Ventures, Venture Highway & Raghunandan G of TaxiForSure.
Perpule provides an end to end billing POS solutions for offline retail stores - UltraPOS. UltraPOS is a next-gen,
fully integrated billing POS solution that enables end-to-end billing, digital invoices, inventory management, in-
store analytics, space savings and much more.
Perpule is currently working with top retailers in India like Big Bazaar, SPAR, More, 24Seven, Shoppers Stop,
Heritage, Brand Factory, Vishal Mega Mart, Spencers, etc.
At Perpule, we believe there is a better way to shop offline. A digital, convenient and less invasive way where
offline customers are earned rather than acquired. With the organized retail market valued at $100B in India,
technology combined with content and great accessibility is bringing in the necessity to reinvent the way
customers are billed on a day to days basis. The requirement is not just with large format stores but also for
the SMEs and Mass Market.
With the help of Perpule device, a SME or a Mass market merchant will be able to do the following tasks
1. Billing Customer
2. Collect Payment
3. Give Bill – Print out or Digital Bill
4. Generate Reports
In true sense it’s a next gen device. This device helps the merchant to focus on his customers while we focus on
automating and optimizing business through tech solution.
After acquiring all the major brands and making inroads in the corporate cafeterias now we wish want to enter
into Mass Market and SME. Product has been successfully adopted by all the big brands.
Task for you is to:
1. Frame Go-To- Market strategy (Direct Sales and Channel Sales) for the Mass market where there are 15
million outlets.
2. For channel Sales do an in-depth study of Tally partners. Present Tally’s model by speaking to at least 3-5
Tally Channel Partners.
3. In which category should we focus? Can we target govt sector? Give a in depth break up of total number of
stores in each category.
4. Please do SWOT Analysis for Perpule
5. What are the product features that SME would want to current feature that we have to offer? What will
help us get the virality for the application?

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