SUMMARY OUTPUT

Regression Statistics
Multiple R 0.945110533
R Square 0.89323392
Adjusted R Square 0.837041246
Standard Error 208.1804525
Observations 30

ANOVA
df SS MS F Significance F
Regression 10 6889146.284 688914.6284 15.89591421 3.33E-07
Residual 19 823442.9155 43339.10082
Total 29 7712589.2

Coefficients Standard Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Intercept -2774.443883 506.4548206 -5.478166601 2.76367E-05 -3834.466005 -1714.421761 -3834.466005 -1714.421761
Time -54.39644959 7.295610331 -7.456051944 4.69254E-07 -69.6663375 -39.12656167 -69.6663375 -39.12656167
Number of ads 2.38462033 2.515384508 0.948014239 0.355025017 -2.880139952 7.649380612 -2.880139952 7.649380612
Cooperative ads -6.003787304 2.687326514 -2.234111588 0.037689794 -11.62842634 -0.379148269 -11.62842634 -0.379148269
Price 5.474859706 2.528543705 2.165222493 0.04330504 0.182556909 10.7671625 0.182556909 10.7671625
Competitive Ads 21.63784871 6.240903325 3.46710205 0.002580923 8.575487932 34.70020949 8.575487932 34.70020949
Economic Activity -8.715799068 4.477869754 -1.946416387 0.066545221 -18.08808818 0.65649004 -18.08808818 0.65649004
Housing Starts -4.317588573 5.176181947 -0.834126122 0.41457447 -15.1514619 6.516284753 -15.1514619 6.516284753
Sales Calls 2.641503623 6.088472182 0.433853279 0.669281312 -10.10181511 15.38482235 -10.10181511 15.38482235
Competitor Price 1 0.3107163 2.862080992 0.10856307 0.914687372 -5.679688063 6.301120662 -5.679688063 6.301120662
Competitor Price 2 26.23378936 3.787349109 6.926688985 1.32791E-06 18.30677657 34.16080215 18.30677657 34.16080215