Koishiro Geneive Igharas

12 STEM - B
Entrepreneurship

CHAPTER 1- Introduction

i. Proposed Name of Business

The business (restaurant) has three potential names:

 Rosalitta’s , Buono, or Dolce Casa

All three words are are short and Italian to suit the theme of the business being an Italian
restaurant, where customers could feel “at home to”.

Rosalitta - typical Italian name

Buono - the word for delicious in Italian

Dolce Casa- an Italian phrase for “sweet home”

ii. Name of Owner

The owner of the restaurant would be Koishiro Geneive Igharas, the person proposing the
business plan. Eighteen years old, and currently completing her high school as of November
2019.

iii. Description of Business

1. Mission

To be a full service, family Italian restaurant offering affordable, high quality Italian
cuisine inspired by authentic family recipes while provide our customers with an entire
dining experience that exceeds their expectations on every visit.

2. Vision

To be the best quality family Italian restaurant in the area, providing high quality
Italian cuisine, and superb customer service.

3. Objectives

The main objective is to purchase a lot in Maginhawa street and set up shop there,
creating a profitable, successful, and affordable family Italian restaurant. Following minor
objectives are as follows:

 Provide the highest quality food and service

  Create an atmosphere where each person can work as a team member, with clear
goals and high standards that profit everyone
 High Gross margins
 Maintain consistent food and labor costs
 Maintain and expand my outstanding reputation
4. Products / Services

The menu offers around 10 pasta varieties and 5 each for poultry, meat, and seafood
entries, along with an assortment of appetizers, sandwiches and salads. These are paired
with an interesting variety of refreshments, shakes, and desserts to complement the meals.

In an effort to cater all people, the recipes in the menu is made to be flexible to
allergies:

-- cow’s milk - peanuts

- eggs - wheat

- tree nuts - soy

iv. Location of Business

1. Address and Email Address

The restaurant would be located at 28-B, Maginhawa Street, Quezon City. The
Maginhawa street is a known food destination, and it’s common for the place to have new
restaurants to eat at. Setting up shop in this area is a guaranteed bonus to success.

Email address of the restaurant (depending on the decided name of the business):

 Rosalittas@gmail.com
 Buono@gmail.com
 DolceCasa@gmail.com

2. Proximity to Target Customers

Since the business is family themed, there are no specific target customers. All
are welcome to become customers. Parking space is limited due to the limited space of Maginhawa
street. The business can accommodate 2 to 3 cars parking in front. Other customers may park
elsewhere on other sidewalks since the whole area is accustomed to this kind of practice. There are
a few nearby private schools in the area, and so the restaurant may encounter more students as
customers.

3. Distance from Sources of Raw Materials, Labor, and Utilities

The restaurant would buy most of its raw materials at a food market in Kalayaan
street. It is 20 to 30 minutes away from the restaurant in walking distance. A tricycle can
be taken to go to and from the market. The market is complete with plump vegetables and
fresh meat.
 For labor, the restaurant would post flyers and post the need for employees on job
websites. The restaurant would be hiring three to four cooks, one janitor, and two to three
waiters.

For the utilities, needed items can be bought at the nearby SM supermarket, 10
minutes away in walking distance. There are also nearby paying stations in the same area.

4. Availability and Cost of Transportation

Stores are open every day, on weekdays from 9 am to 10 pm, and on weekends from 12
pm to 12 am. For transportation, to buy raw materials and to handle utilities would cost P400 to
and from the store every month.

On the aspect of transportation, to go to and from the food market at Kalayaan street
costs P65. For the nearby SM supermarket and paying stations, it would be P60. In total,
every month the budget for the transportation would be P350. Raw materials needs to be
bought every week, and the utilities can be bought at the same time the electricity and water
bill needs to be payed, which would be once a month.

5. Peace and Order Situation

For security, guards will be hired. Two guards would be enough given the size of
the restaurant. Each would take shifts in guarding. CCTV camera’s will be attached in key places
of the restaurant, 5 in total. One in the kitchen, three in the dining area, and last one outside.

For emergency situations, the restaurant would have four fire extinguishers, three
on the walls of the dining area of the restaurant, and one in the kitchen. Fire alarms would be
installed and a first aid kit would be placed in the kitchen.

6. Presence of Direct Competitors

Competitors would be the biggest problem for the business. Maginhawa street is filled
with more diverse restaurants, and thankfully, there are less than three Italian restaurants, each
having their own special twist. Given the address of the restaurant, it is at a comfortable distance
where the other Italian restaurants are one ride away.

7. Geographic and Climatic Conditions

Geographically, Maginhawa is safe from flooding during heavy rainfall. Climate
conditions are dictated by the country’s current climate conditions. Though usually, the
weather is either calm, very hot, or rainy.
Koishiro Geneive Igharas

12 STEM - B

Entrepreneurship

Business Description

i. Nature

For merchendising, the business will use the aesthetic interior design of the restaurant
to entice customers. The goal is to make the business appear to be cozy, welcoming, and
rather romantic. This is in consideration of the location, where the customers are often
students (teenagers) and families. The business will also take the opportunity to use its
social media accounts to promote the menu.

In the Market of Maginhawa restaurants, there's only one serving Italian food, and
even then this restaurant focuses more on the pizzas, and their menu is also limited to typical
pasta and appetizer recipes. The amount of restaurants catering to people of allergies are
close to none. Our business offers both allergy-friendly menus, and a wide array of dishes to
choose from.

Food is to be produced by skilled chefs, with the raw materials bought at nearby fresh
markets. Equipments needed for the restaurant will be bought at the local appliance store.

ii. Form

The business is partnership owned. Mr. McCoy is Ms. Igharas' close friend, and
helped conceptualized the important details for the business. He is highly talented with
entrepreneurship decisions, and Ms. Igharas balances it out by being talented with
administrative and human resources works. Both will equally finance the business, and will
continue to work hand-in-hand.

iii. Production Plan

The business offers Italian-Filipino styled meals that can be customized to accommodate
customers with the eight most common allergies (peanuts, tree nuts, milk, eggs, wheat, soy,
fish, shellfish).

For personalized orders, the customer may request for a given ingredient to be left out when
cooking.

The business menu offers the following meals:

PASTA (8)

- Mac&Cheese, Lasagna, Creamy Mushroom Carbonara, Pesto, Spicy Tuna Carbonara,

Cacio e Pepe, Sweet Spaghetti, Italian Spaghetti, Chicken Florentine Pasta

MEAT(5)

- bbq steak, roast (chicken/beef/pork), buttered (chicken/beef/pork) , beef braciole, honey

garlic pork chops

SEAFOOD(5)

- italian seafood stew, roasted salmon, sautteed shrimp and crabs, cioppino

APPETIZERS(4)

-onion rings, calamares, crispy fries, chicken nuggets

SANDWICHES(4)

-california club sandwich, crispy chicken sandwich, vegan sandwich, BBQ portobello
mushroom sandwich

SALADS(3)

-ceasar's, italian salad, ensaladang pinoy .

iv. Equipment and Materials

The restaurant will require the following equipments:

commercial refrigerator.............P10,000

commercial grill.........................P6,000

salamander broilers....................P5,000

griddles.......................................P2,000

kitchen tools...............................P2,000

commercial oven........................P7,000

dishes and plates.........................P8,000

TOTAL: .....................................P40,000

Materials needed for the menu, as per discussed will be bought at nearby fresh
markets. Furniture will be bought at the nearby carpenter's shop. Other designs will be bought
at SM North Edsa and at nearby indie design shops at the area. The following are the
estimated items needed:
 9 square tables, with tablecloths..............P10,000

1 long table, with tablecloth....................P4,000

34 chairs, with pads.................................P8,000

other furnitures.........................................P6,000

TOTAL:...................................................P28,000

v. Size of Business

For the first five years, there will be only one branch, located at said location.
Depending on the losses and gains experienced within this five years will dictate whether the
business will open up more branches, or will partner up with other bigger businesses.

vi. Personnel Requirement

The business will require the following personnel:

- 3 waiters - 1 cashier worker

- 3 cooks - 1 guard

- 2 sanitation worker - 1 manager

Each much have appropriate resumes, must have passed the interview phase, and must
be capable of working at a fast paced environment while keeping proper work relationships
among one another.
Koishiro Geneive Igharas

12 STEM - B

Entrepreneurship

Opportunity Threat