PLAGIARISM SCAN REPORT

Date 2019-11-30

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Organization Marketing Mix 2.1- Products Honda Atlas Yamaha In the product line of atlas Honda it contain numbers of bikes which have unique
specification CD70 Dream Pridor CG125 CG125 Self CB125F CB150F CB250F Motorcycles Sports bikes Commuter vehicle including scoter
Recreational vehicles _all terrain vehicles and snowmobiles Boats _power boats, sail boats, utility boats, custom boats Marine engines outboard
motors, electric marine motors, marine diesel engine Electric bicycles automobile engine Golf cars Other products Musical instruments Piano’s
keyboards Guitar drums Electronic and entertainment instruments Speaker system Headphones Blue ray player AV receiver and amplifier 2.2-
Prices Honda Atlas Yamaha Table 1. Price of Atlas Honda Brands in Pakistan Products Price CD70 70,900 CD70 Dream 74,900 Pridor 96,900
CG125 117,500 CG125 Self 136,500 CB125F 161,500 CB150F 193,900 CB250F 640,000 Table 2. Price of Atlas Honda Brands in Pakistan
PRODUCTS Yamaha Fascino Yamaha Ray ZR Yamaha Alpha Yamaha Saluto Yamaha YZF R3 2018 Yamaha NMax 155 Yamaha MT 03
Yamaha YZF R1 Yamaha MT 09 PRICES 61,146 - 61,146 59948-62117 55671-58953 59943-60962 3.67L 1.16L 3.30L 18.83L 1.66L 2.3- Place
Honda Atlas Yamaha Atlas Honda has Pakistan biggest sales network. The company focus all over the Pakistan Yamaha Corporation is spread
across worldwide with its headquarters located in Hamamatsu, Japan. It is a truly multinational company with presence across all continents.
Yamaha Motors is also spread globally and has production plants across the world. 2.4- Promotion Honda Atlas Yamaha The company focuses on
its promotion campaign terribly seriously. There are many internal and external programs to increase its sale. Dealer Promotion For the promotion
of its dealers the corporate arranges meetings and buffet dinners. Technicians Training For the promotion of its product the corporate has trained
7000 mechanics. These mechanics are not only providing repairing services to the people but also publicize the products of company by word of
mouth. External Programs Honda Company organizes differing types of promotion activities, some of them are following; Print media The company
is giving differing types of commercials on completely different print periodicals. Yamaha Motors promotes its product and brand using a variety of
methods. Yamaha has a very heart touching tagline in the form of “Yes Yamaha; Touching your heart”. This is one of the aspects of the company’s
promotion mix that have been able to attract a lot of potential customers.Events are one of the most popular methods that the brand uses to
promote its products and brand. Yamaha promotes its products through several shows including international boat shows, auto expos and road
races. Apart from that it uses print media and online channels for the promotion of its products. Several motorcycle websites and its own website
too provide information on Yamaha products. Digital channels have increasingly taken the place of the traditional channels in marketing and more
and more brands are using them to promote their products and reach a larger customer audience. Social media is also an attractive channel for
marketing that is being used by most brands across the globe. From Facebook to Twitter and YouTube, Yamaha has used all the social media
channels

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Title: Yamaha Marketing Mix (4Ps) Strategy | MBA Skool-Study.Learn.Share.
yamaha corporation is spread across worldwide with its headquarters located in hamamatsu, japan.it also has chain of resorts in japan. it used
to have a yamaha motors division which became an independent company later, but yamaha corporation still holds a majority stake of 33...

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